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Product Design

[Letter from Department of Health, Education, and Welfare to the Tobacco Industry Research Committee Regarding Charges Against Trim Cigarettes]

Date: 03 Oct 1958 (est.)
Length: 1 page
HK2401354
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Abstract

Contains letter from Department of Health, Education, and Welfare describing the problems with advertising of TRIM cigarettes as a weight loss agent. "...there is a real question of safety involved with this drug if used as labeled. We are also charging that the labeling for this product is false and misleading." Encloses a report from the Connecticut Advisory Committee on Foods and Drugs regarding this issue. Enclosure is not included.

Fields

Author
FDA
Jolly, E.R. M.D
Recipient
Hockett, R.C.
Tobacco Industry Research Committee
Hypothesis
Health effects
Design changes which have measurably altered health effects of cigarette smoke, both for smokers and nonsmokers.
Women Targeting
Cigarettes designed to target women
Keyword
Body weight regulation (Weight loss, diet)
Named Organization
Connecticut Advisory Committee on Foods and Drugs
Brand
TRIM
Subject
advertising
advertising campaign
advertising message
advertising restriction
appetite suppressant
warning label

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