Product Design
Aries: A Case Study Showing the Interactions Between Product Design and Smoking Behaviour
Abstract
Summary of Project Aries, a case study of a low tar cigarette achieved by ventilation alone, developed in response to the hypothesis that "unfiltered smoke represents the ultimate smoking experience." Found that although initial product reaction was favorable, the Aries cigarette was perceived as excessively irritating upon sustained smoking. Describes results of smoking behavior studies demonstrating that consumers smoked Aries more intensely and "were unable to adjust to the novel product." Evaluates smoke produced by Aries which has steep delivery profile, nicotine enrichment in latter puffs, and larger smoke particles. Concludes that intense smoking behavior coupled with suggested greater sensory impact of smoke resulted in unacceptable consumer product (too strong/ irritating). Notes that Project Aries findings "have been incorporated in the design of unique next generation filters."
User-Contributed Notes
Fields
- Author
- RIEHL, TF
- Hypothesis
- CompensationIncorporating knowledge of compensation and effects of human smoking behavior into cigarette design.
- FTC machine testing and ratingsDesign changes to achieve altered FTC smoke machine tar and nicotine ratings, with or without measured changes in human intake.
- Introduction of new/unconventional productsResearch and development of novel nicotine delivery devices and experimental tobacco designs.
- Low-yield cigarettesModification of low yield products to assure that adequate levels of nicotine delivery are maintained, and effects of yield changes on toxicity and dependence.
- Measuring human smoking behaviorMeasuring the effects of changes in human smoking behavior on intake of nicotine and smoke constituents.
- Use of filters, paper, and ventilationModification of tobacco products through use of filters, paper, and ventilation, and measuring effects on dependence, behavior, and toxicity.
- Smoking psychology and behavior
- Elasticity and Product Control
- Inhalation ProfileAre cigarettes designed to cater to individual inhalation profiles?
- Smoke Control
- Sensory effectsTechnologies used to measure, control, or alter sensory effects
- Keyword
- Per puff deliveryPer puff tar, per puff nicotine, and per puff CO
- Puff duration (Puff length)
- Puff volume (Puff amount)
- Puff parameters
- Sensory response
- Smoke particle size
- Strength attributes
- Tobacco taste (Attribute measure)
- Design Component
- Novel cigarette mouthpiece
- Pressure drop (PD, Resistance to draw (RTD), Flow rate or Draft)
- Filter efficiency (FE)
- Open cigarette pressure drop
- Prototype
- Aries
- Operation/Project
- Project aries
- Named Organization
- Dupont
- Technology/Method
- GR&DC
- Respitrace
- Subject
- Test/Consumer Preference (Testing)
- Smoke Delivery/Transport (Measures)
- Effects—Smoking Behavior (Effects)
- Experimental Technology (Technology)
- Filters (Design)
- Irritation (Effects)
- Novel Cigarette Devices (Products)
- Particle Size (Technology)
- Pressure Drop (Design)
- Puff Parameters (Measures)
- Sensory Effects—Taste (Effects)
- Smoke Nicotine (Measures)
- Test/Smoking Behavior (Testing)
- T/N Ratios (Measures)
- Tar (Measures)
- Ventilation (Design)
- Compensation (Measures)
- Brand
- Camel (RJR)
- Marlboro (PM)
Document Images
ARIES: A CASE STUDY SHOWING THE INTERACTIONS BETWEEN
PRODUCT DESIGN AND SMOKING BEHAVIOUR
T.F. RIEHL
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SUMMARY
A novel cigarette mouthpiece was developed in response to a hypothesis that
plain end, or unfiltered smoke represents the ultimate smoking experience.
This mouthpiece (coded ARIES) achieved tar reduction by ventilation alone and
thus provided unfiltered smoke at low tar deliveries.
Initial reaction of smokers to the ARIES product was favourable. However,
upon sustained smoking, ARIES was perceived as excessively irritating with a
unique sensoryprofile.
Limited smoking behaviour studies showed that consumers smoked ARIES
differently compared to conventional cigarettes. Consumers smoked ARIES more
intense7y and were apparently unable to adjust to the no.vei product.
Extensive smoke chemical studies demonstrated that ARIES smoke is indeed
unique and should have a greater sensory impact than smoke from conventional
products. Thus, consumers' vigorous smoking behaviour exacerbated the potent.
sensory properties of ARIES smoke, resulting in an unacceptable product.
This work demonstrates the utility of coupling special consumer studies, such
as smoking.behaviour, with traditional smoke chemical evaluations. With this
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tandem approach, it should be possible to better assess the efficacy of novel
smoking products.
Subsequently, some of these findings have been incorporated in the design of
next generation unique filters.
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UB,J CTIVE
ARIES
CREATE A NOVEL MOUTHPIECE WHICH PROVIDES:
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LOWERED TAR DELIVERIES
HIGH TASTE AMPLITUDE
UNFILTERED SMOKE TASTE (I.E., "OLD-FASHIONED"
TOBACCO TASTE) .
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ARIES SMOKING PROPERTIES
LARGE SENSORY CHANGE ACROSS THE CIGARETTE
OVERALL, ARIES PERCEIVED AS:
TOO STRONG
TOO IRRITATING
BITTER/DIRTY TASTING
DRAW PRESENTS DIFFICULTIES FOR SOME SMOKERS
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AR1PS SMOKING PRDPPRTIPS
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EVALUATION BY PLAIN END AND FILTERED SMOKERS
PRODUCTS EVALUATED FOR
ATTRIBUTES
ACCEPTABILITY
PRODUCTS EVALUATED
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CAMEL PLAIN
VENTED CAMEL PLAIN
CAMEL PLAIN + ARIES MOUTHPIECE
CAMEL PLAIN + VENTED CA + ARIES MOUTH END CAP
CAMEL PLAIN + CA FILTER
CAMEL PLAIN + VENTED CA FILTER
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F I LTERED_S_bO.KERS
MORE TASTE THAN IRRITATION
® PLAIN
0 CA
0 VENTED CA
"STRONGER"
®
C9LZ8Li6
"MOCK" ARIES
0 VENTED PLAIN
0 ARIES
MORE IRRITATION THAN TASTE
659Z0-ZM-M9
~1.AIN EN_D SMQK RS
MORE TASTE THAN IRRITATION
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VENTED CA
0
"MOCK" ARIES
a VENTED PLAIN
a ARIES
MORE IRRITATION THAN TASTE
V9LZPZT&
0 PLAIN
"STRONGER"
® CA
099Z0-ZIA-M9 : '
ARIES SMOKING PPDPPRTIES
DUPONT STUDY t_i_
FILTERED SMOKERS
RESPITRACE SMOKING OF "OWN," ARIES, AND CAMEL PLAIN
TWO PACKS OF ARIES TAKEN HOME
DAY 2 REPEATED RESPITRACE
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RESULTS FOR DLPDNT Sj 1DL Y I I
PUFF PUFF
VOLUME PUFFS DURATION
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"DWN" - 36 ML 8.6 2.0 SEC.
ARIES 43 10.3 1.6-
CAMFL PLAIN 30 7.4 1.6
ARIES VS. "OWN" +20% +20% -20%
CAMEL PLAIN vS-.
"OWN" -15 -15 -20
