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Product Design

You This Is an Additive-Free Procduct. Does That Mean You Use No Chemicals at All to Traet the Tobacco?

Date: 24 Jan 1996
Length: 2 pages
522868055-522868056
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Hypothesis
No additive cigarettes (additive-free)
Brand
Non-RJR Brands
Winston

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Page 1: pxq97c00
Depends on your time definition of biodegradable and the environmental circumstance under which degradability is being evaluated. Generally cigarette filters should be considered non biodegradable in a reasonable time frame and should be disposed of properly. Do you have any natural menthol cigarettes? At this time we do not. Is menthol natural? The menthol used in US cigarettes come from two sources and are considered interchangeable. They are natural and synthetic which is considered nature identical. Nature identical means man made e.g. chemically derived yet when analyzed is not chemically different from menthol that occurs naturally. What type of tobacco leaves do you use In your cigarettes? We use a proprietary blend of Burley, Flue Cured and Oriental tobaccos. The combination of these three tobacco types to make a cigarette}s,referred to in the industry as the "American Blend" What Is the difference between Winston naturals and Marlboro cigarettes? WINSTON uses a proprietary blend of whole leaf tobaccos without any flavor,additives, preservatives or chemical processing aids, other than water and carbon dioxide In order to allow true tobacco flavor. Marlboro uses all of the additives listed in our ads and then some. How do you make a natural clgarette?-: The secret starts with the purchase of quality tobaccos that do not require additives, to enhance or cover up off flavors, combined with years of experience in understanding the best combination of the different types and grades of tobacco that each contributed to a smooth, blended taste. Could you make a natural cigarette 5; 90, 20 years ago? Yes, the potential was certainly there. Do cigarettes with additives have pres9rvatives In them? Some do. How come American Splrits say their cigarettes are better because they weigh more? Does Winston use less tobacco? Because they would like you to believe it so that you will pay a premlum price for their cigarettes. The truth is that the extra weight of tobacco they use does not justify the premium price they charge. Their advertising also suggests that smoking their products may take some getting used to. The fact is, we have conducted a significant amount of consumer research with smokers just like you to arrive at a total cigarette design, blend, weight and filter that can,be enjoyed without "takes some getting used to." What do you mean by natural? Simply that we have not tampered with the taste of your cigarette by adding flavors and chemicals. This, by the way, forces us to be very picky about the tobaccos we buy. What do you mean by no-additlve cigarette? That we use only tobacco.
Page 2: pxq97c00
You say this Is an additive-free product. Does that mean you use no chemicals at all to treat the tobacco? Water and carbon dioxide are the only processing agents used. The water is used to make reconstituted sheet back to its normal size. The carbon dioxide Is used to "puff" the tobacco back to its normal size. The filter and paper are the same as those on our other products as well as many of our competitors. Suggestion: Water to improve pliability of the leaf to protect it as we b!end and cut the tobacco leaf to form the cigarette and to aid in forming the small particles of tobacco that break off of the leaf into a sheet that can then be treated like the whole leaf. For "puff' possibiy expanded or re- expanded. Whatls the filter made out of? Is It natural? The filter is made from a material called Cellulose acetate. This material is made from trees (or wood pulp) into a form that can be extruded into the sma!l fibers that make up the fiiter: 99% of all filtered cigarettes sold in the US are made from cellulose acetate. Because of the processing steps required to make cellulose acetate from wood pulp it would not be considered a natural product. Are your filters made out of cotton like American Spirit? No and American Sprit filters are not made from cotton: They use cellulose acetate just as we do. What Is the filter made of? Same question as above Do you biogentically engineer your tobacco plants to alter their nlcotine and tar levels? NO! How do you adjust the tar and nicotine levels? e.g full flavor, lights, ultra lights The tar yields of Regular, Lights and Ultra Lights are primarily a function of the filter that is attached. Do you buy tobacco from farmers who use pesticides? Pesticides are used by tobacco farmers to enhance the quality and yield of their crops. The types and amounts of pesticides are tightly controlled and approved by the USDA (US Department of Agriculture) and the EPA (Environmental Protection Agency.) Are there any pesticides In Winston cigarettes? . See above response. Once purchased at the tobacco markets we do not add pesticides to our tobaccos in the storage or processing of these tobaccos into cigarettes. What are the other additives found In cigarettes? What other "unnatural" additives are there In cigarettes? can you give me a list of 20 other additives? vanillin glycerin propylene giycol sucrose US cigarette manufacturers submit a list of all ingredients used in making their cigarettes to the federal government each year. These lists contain both natural and artificial ingredients. An individual tobacco company's list is con;idered confidential and is a trade secret. When our Company uses ingredients in the making of cigarettes, other than WINSTON which has no additives, we attempt to use only FDA approved or GRAS listed (Generally Recognized As Safe) for use in foods, additives. A typical generic ingredients list for our other products would be: Glycerin, Propylene Glyco!, Cocoa, Licorice, sugar,'menthol' and other natural and/or artificial flavors. (I can provide examples of where used in fpGds for each of these if you like.) Are cigarettes environmentally safe? (Are they biodegradable?) I am not sure I understand this question, It depends on the definition of environmental hazard used. Under the right "what if' or special circumstance virtually any consumer product or material can be characterized as an "environmental hazard." Generally the answer is no. The tobacco and papers can be considered biodegradable, the filter is answered In the next question. Keep in mind that a technical definition and the consumers definition of biodegradable can be very different. Are the filters biodegradable? How long will they stick around before they disintegrate?

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