Product Design
Percent Winston Was Additive-Free Prior to Natural.
Fields
- Author
- Pasterczyk, R.C.
- Recipient
- Nicholson, C.S.
- Knouse, P.F.
- Hypothesis
- No additive cigarettes (additive-free)
- No additive cigarettes (additive-free)
- Brand
- Winston
Document Images
September 13, 1995
To: C. S. Nicholson
P. F. Knouse
From: R. C. Pasterczyk
Re: Percent Winston Was Additive-Free Prior to Natural
I spoke to Denny Potter yesterday to find out how additive-free Winston was (is) prior to
the Natural product. As you may recall, Denny had told us that Winston was the brand
that was closest to additive-free even prior to the Natural work.
Winston Style % Additive-Free
Dry Wt. Wet Wt.
FF 85 96.75% 97.1%
Lt. 85 92.75% 93.65%
Select 92.1% 92.95%
It appears based on this information that we could perhaps use this to the brand's
advantage in franchise direct marketing. "Winston has been over 90% additive-free for
years. In 1995 it became 100% additive free." (assuming we. change over the product
before marketing programs break).
Thought you might find this useful.
R. C. Pasterczyk
cc: J. F. Coggins
K. J. Hairston
E. C. Leary
D. H. Murphy
D. L. Potter
