Product Design
Newport Analysis.
Fields
- Author
- Fackelman, E.
- Recipient
- Orlowsky, M.L.
- Fought, D.G.
- Grout, D.W.
- Hall, L.W. Jr
- *Johnston, J. W. (use Johnston, James Wesley)Chairman & CEO
- Kampe, Richard A. (President, RJR Tobacco Development Co.)Director for RJR Tobacco Co. 1987-1989, President for RJR Tobacco Development Co. 1987-1989, and Executive Vice President of Strategy & External Relations in 1989. (Source: R. J. Reynolds Summary - RJR Liability Notebook)
- Lees, H.J.
- Mcallister, M.G.
- Mckenna, G.W.
- Monahan, E.
- Moore, J.R.
- Morse, R.E.
- Osmon, H.
- Brand
- Newport (Lorillard)
Document Images
,6P-4. C4jA'e - ..l"I 4 r- H J":
JanuarY 7 - 19 2 A
71~:
, IXh
`.Gtj ~/~4~f~`-^"~
V
TO: Messrs. D. G. Fought
D. W. Grout
s. L.
J.
R.
H.
M.
G.
E. W.
W.
A.
J.
G.
W.
N. Hall, Jr.
Johnston
Kampe
Lees
McAllister
McKenna
Monahan
Dr. ~d.
R. R.
E. Moore
Morse
M.
H. L.
E. Orlowsky
Osmon
FROM: Mr. E. J. Fackelman
SUBJECT: NEWPORT ANALYSIS
V'o .
Attached you will. find an analysis of Newport recently
completed by the Strategic Research Group. I think you
will find this report to be quite comprehensive since
it incorporates traditional information sources (MSA,
Tracker, and product tests), as well as new information
from the 1981 Segmentation Study.
If you have specific questions regarding this
call.
please give fie,a-.
~
r
EJF:ls
cc: Mr. G. Novak
Attachment
analysis,
"A_ ; ,.,; ..
