Tobacco Documents Online

7 Group Solution - Inferred Importance 1983 Brand Image Study

Abstract

Lists brand preferences and profiles of seven smoker groups.

User-Contributed Notes

Fields

Hypothesis

Behavior Targeting

Cigarette's effect of enhancing/mitigating specific behaviors

Inhalation Profile

Are cigarettes designed to cater to individual inhalation profiles?

Low-yield cigarettes

Modification of low yield products to assure that adequate levels of nicotine delivery are maintained, and effects of yield changes on toxicity and dependence.

Product design targets (women/minorities)

Design changes targeting specific demographic segments such as women or minorities (slims/menthols/etc).

Use of additives

Modification of tobacco products through use of additives and measuring effects on dependence, behavior, and toxicity.

Use of filters, paper, and ventilation

Modification of tobacco products through use of filters, paper, and ventilation, and measuring effects on dependence, behavior, and toxicity.

Keyword

Attribute perception ratings

Brand differences

Consumer acceptability (Consumer preference)

Flavor/ Taste (Attribute measure)

Low delivery (Reduced delivery)

Menthol delivery (Smoke menthol, menthol yield)

Mildness (Attribute measure)

Satisfaction

Sensory response

Smoker behavior (Human smoking behavior)

Puff parameters, daily intake, etc.

Smoothness/Harshness (Attribute measure)

Additive

Menthol

Smoke Constituent

Menthol

Brand

Benson & Hedges (PM)

Camel (RJR)

Carlton (ATC)

Kent (Lorillard)

Kool (BW (1933-2003)/RJR (2003-present))

First Menthol cigarette line, released in 1933. Premium priced brand.

Marlboro (PM)

Merit (PM)

More

Newport (Lorillard)

Pall Mall (ATC)

Salem (RJR)

True (Lor)

Virginia Slims (PM)

Winston (RJR)

Subject

Low Yield Cigarettes (Products)

Menthol (Additives)

Sensory Effects—Taste (Effects)

Smoothness/Harshness (Effects)

Target/Young Adults (Target Groups)

Test/Consumer Preference (Testing)

Tobacco Type (Design)