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Product Design

C.I. Highlights 941100 New Brands

Date: Nov 1994 (est.)
Length: 20 pages
2051001769-2051001787
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Fields

Hypothesis
No additive cigarettes (additive-free)
No additive cigarettes (additive-free)
Named Organization
Art Deco
Bw, Brown & Williamson
Coresta, Coresta
Ny Times
RJR, R.J.Reynolds
Santa Fe Natural Tobacco
Southwestern
Star Tobacco
Usda, U.S. Dept of Agriculture
Brand
American Spirit
Camel
Gunsmoke
Kool
Monarch
Salem
Valentine
Vantage
Vegas
Winston
Cambridge
Doral
Marlboro
Usa

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Page 1: lpk49e00
Philip Morris U.S.A. CONFIDENTIAL C.I. HIGHLIGHTS NOVEMBER,1994 NEW BRANDS SANTA FE NATURAL TOBACCO CO. AMERICAN SPIRIT NONFILTER KING SIZE (SP) AMERICAN SPIRIT KING SIZE (SP) AMERICAN SPIRIT MENTHOL KING SIZE (BOX) The Santa Fe Natural Tobacco Company, Santa Fe, NM is marketing American Spirit Nonfilter King Size Soft Pack, American Spirit King Size Soft Pack, and American Spirit Menthol King Size Box. According to a recent New York Times article (July 3, 1994 p.A3 1), American Spirit was originally introduced in 1985 as a cult cigarette, and reported sales of $10 million in 1993. American Spirit is said to contain "none of the additives found in conventional brands, like synthetic flavor enhancers, preservatives and burn accelerators; they do contain about 25 percent more tobacco than most other 85 millimeter brands". American Spirit smokers said the cigarettes were "healthier and less addictive because of the absence of additives; the higher tobacco content makes them more satisfying, so they crave fewer cigarettes and inhale less deeply". "Guaranteed 100% Additive-free Virginia tobacco and nothing else" appears on the Nonfilter and Menthol packs. The King Size Filter pack states, "Made from 100% Chemical - Additive-Free, Whole Leaf, Natural Virginia Tobacco and Nothing else". American Spirit does contain at least 25 percent more tobacco than thirty-five of the forty-two king size brands tested in the CI Program. American Spirit KS (SP) contains 24% and 26% more tobacco, respectively, than Marlboro KS and Winston KS. Despite claims of being additive and chemical free, the cigarette papers do contain 0.5 to 0.7% citrate, a bum accelerator. The pesticide/herbicide residue analysis identified the presence of the herbicides dicamba and 2,4,5 - T. Neither equaled or exceeded the maximum allowable USDA regulatory limits.i The granular material from the filter of American Spirit Menthol was examined by GC/MS and Infrared analysis. The material was identified as magnesium silicate, coated with a mixture of flavor components and a waxy substance, suggesting its function as a flavor transfer/release agent as well as for filtration purposes. The components identified were nearly identical to those obtained from a similar study done for cigarette filters from the brand USA.2 Natural menthol is used in American Spirit; it could not be determined if synthetic menthol was also present. In general, components specific to tobacco, packaging materials and filter were found in the mentholated and non-mentholated cigarettes. Several components were also identified in the non-mentholated cigarettes (acetophenone, toluic aldehyde, safranal, anethole and diosphenol) that are not native tobacco components, and their presence suggests that they are additives.3 1Reference memo from C. M. McNeilly, Crop Protection Agents Residuals on Spirit Cigarettes, December 9, 1994. 2Reference memo from M. Zimmermann and I. Smetena, Analytical Investigation on Ci re e Filter Pellet Material - Natural American S12irit (Activi 7A141, November 11, 1994. 3Reference memo from Kai Lam and 13arbu Demian, Analyses of "American ~i irin t" Cigarettes, November 14, 1994. DOC CODE: P0622 2 of 21
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Philip Morris U.S.A. CONFIDENTIAL NEW BRANDS The three packings of American Spirit were subjectively evaluated. The non-mentholated products were considered good in overall mainstream smoke flavor, and the mentholated product was considered fair - poor in overall mainstream smoke flavor. The pack design, a combination of Southwestern and Art Deco motifs, features an American Indian smoking a peace pipe, with background colors of tan (KS Nonfilter), turquoise (KS Filter), and teal (KS Menthol). Natural food stores account for 15 percent of American Spirit sales. The products are also available in upscale wine store, gourmet food shops, herb stores and new-age boutiques. Four locations in Richmond distribute American Spirit. The current samples in this report were purchased in November from Price's Market, Richmond. Previous data from 1988 are provided for comparison. STAR TOBACCO CO. GUNSMOKE FULL FLAVOR KING SIZE & 100 (BOX) GUNSMOKE LIGHTS KING SIZE & 100 (BOX) GUNSMOKE LIGHTS MENTHOL 100 (BOX) VALENTINE LIGHTS KING SIZE & 100 (BOX) VALENTINE LIGHTS MENTHOL 100 (BOX) VEGAS MENTHOL KING SIZE (BOX) Star Tobacco Company, 16 South Market Street; 'Petersburg, VA (previously, the location of Brown & Williamson) is marketing Gunsmoke, Valentine, and Vegas cigarettes. Gunsmoke was test marketed on the West Coast in October, and "in six weeks sales soared to 10th place out of 157 brands offered in a national grocery store chain". Samuel P. Sears, CEO of Star was quoted as saying, "Now we're gunning for the national market with a full line of high-quality natural tasting premium priced cigarettes". Gunsmoke is being promoted through special appearances by the Gunsmoke Man and Woman, and the use of Gunsmoke vans throughout the country. The packaging reflects the "look and feel of the old west", with the Gunsmoke Man and Woman appearing separately on red or white packs and cartons. These products are distributed through a network of major and sub distributors and are available nationwide. Cigarettes purchased in Virginia were priced one dollar per carton less than Doral and Cambridge. ~~ According to a Star Tobacco news release, Gunsmoke contains high quality 100% natural tobaccos with no fillers or reconstituted tobacco". Samples of Gunsmoke, Valentine, and Vegas, purchased in Virginia, during November were analyzed and found to contain 10 to 19% reconstituted tobacco. The reconstituted tobacco was higher in stem content and had larger particle size than typical domestic reconstituted tobacco. Further investigation of this material has been initiated. No information was available concerning marketing or promotional activities for Valentine or Vegas. The Valentine pack is white with red lips (copyright of the Marilyn Monroe estate). The Vegas packaging is dark green, and features a pair of red dice and gold lettering. ~ C32 ~ 0 ~ ~ -~ ~ DOC CODE: P0622 3 of 21 ~
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Philip Morris U.S.A. CONFIDENTIAL NEW BRANDS Tar, m /ci . Nicotine, mgcigt. Menthol m /ci t. Gunsmoke Full Flavor Western Blend KS (Box) 17 1.3 - Gunsmoke Full Flavor Western Blend 100 (Box) 17 1.4 - Gunsmoke Lights Western Blend KS (Box) 13 1.1 - Gunsmoke Lights Virginia Blend 100 (Box) 16 1.4 - Gunsmoke Lights Sierra Blend Menthol 100 (Box) 16 1.4 0.8 Valentine Lights KS (Box) 12 1.1 - Valentine Lights 100 (Box) 14 1.2 - Valentine Lights Menthol 100 (Box) 16 1.4 0.7 Vegas Menthol KS (Box) 19 1.5 0.7 BRAND MODIFICATIONS R. .T. REYNOLDS CAMEL LIGHTS IKING SIZE (SP) A reduction in reconstituted tobacco (24 to 7%) and the addition of expanded stems (9%) were observed for Camel Lights King Size cigarettes. Lower tar (11.9 to 10.2 mg) and nicotine (0.95 to 0.82 mg) deliveries were also noted. R. T. REYNOLDS SALEM LIGHTS MENTHOL 100 (SP) A reduction in reconstituted tobacco (25 to 15%) and an increase in expanded stems (2 to 10%) were observed for Salem Lights Menthol 100 cigarettes. No other changes were noted in smoke deliveries or cigarette construction. R. J. REYNOLDS SALEM SLIM LIGHTS MENTHOL 100 (BOX) A reduction in reconstituted tobacco (25 to 11%) and the addition of expanded stems (9%) were observed for Salem Slim Lights Menthol 100 cigarettes. A larger circumference (22.7 to 23.0 mm) resulted in a lower rod density (0.242 to 0.228 g/cc). DOC CODE: P0622 4 of 21
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Philip Morris U.S.A. CONFIDENTIAL BRAND MODIFICATIONS R. .h REYNOLDS VANTAGE KING SIZE (SP) VANTAGE 100 (SP) A reduction in reconstituted tobacco (22 to 8%) and an increase in expanded stems (2 to 9%) were observed for Vantage King Size and 100 cigarettes. Higher total RTD (115 to 131 mm of H20) was also note for Vantage King Size. R. T. REYN LD WINSTON LIGHTS KING SIZE (SP) A reduction in reconstituted tobacco (25 to 8%) and an increase in expanded stems (3 to 12%) were observed for Winston Lights King Size cigarettes. Higher filter ventilation (17 to 23%)) was also noted. R. J. REYNOLDS WINSTON LIGHTS 100 (SP) A reduction in reconstituted tobacco (25 to 17%) and the addition of expanded stems (9%) were observed for Winston Lights 100 cigarettes. Higher filter ventilation (24 to 32%) was also noted. R. J. REYNOLDS MONARCH FULL FLAVOR MENTHOL KING SIZE (SP) An increase in expanded stems (11 to 17%) and a decrease in expanded tobacco (33 to 27%) were observed for Monarch Full Flavor Menthol King Size cigarettes. Lower total alkaloids (1.65 to 1.38 % (DWB)) were also noted. BROWN & WILLIAMSON KOOL MENTHOL KING SIZE S(~P An increase in expanded tobacco (11 to 16%) was observed for Kool Menthol King Size cigarettes. No other changes were noted in smoke deliveries or cigarette construction. DOC CODE: P0622 5 of 21
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Philip Morris U.S.A. CONFIDENTIAL NEW BRAND SANTA FE NATURAL TOBACCO CO. AMERICAN SPIRIT KING SIZE NONFILTER (SP) American Spirit, originally introduced in 1985, is said to contain "none of the additives found in conventional brands, like synthetic flavor enhancers, preservatives and bum accelerators". Current 1988 Smoke Butt Length, mm 23 23 Tar, mg/cigt. 27.7 27.2 Nicotine, mg/cigt. 2.40 1.72 Puffs/cigt. 11.4 14.3 i arette Total RTD, mm of H20 64 69 Length, mm 84.4 85.2 Circumference, mm 25.2 24.7 aper Paper Component Type/% Citrate/0.7 Citrate/0.7 Permeability, CORESTA Units 61 61 Fiber Type Flax * Filler Total Alkaloids, % (DWB) 2.38 1.41 Total Red. Sugars, % (DWB) 15.3 12.3 Reconstituted Tob., % None None Expanded Stems, % None None Expanded Tob., % None None BBO, % None * Lamina, % 100 * Cuts/Inch 29 * Wt. of Tob., g (12.5% OV) 1.196 1.272 Rod Density, g/cc 0.281 0.308 Humectants Glycerin in Filler, % 0.0 * PG in Filler, % 0.0 * * Not tested.. DOC CODE: P0622 6 of 21
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Philip Morris U.S.A. CONFIDENTIAL NEW BRAND SANTA FE NATURAL TOBACCO CO. AMERICAN SPIRIT KING SIZE (SP) American Spirit, originally introduced in 1985, is said to contain "none of the additives found in conventional brands, like synthetic flavor enhancers, preservatives and burn accelerators". Current 1988 Smoke Butt Length, mm 29 28 Tar, mg/cigt. 20.9 16.3 Nicotine, mg/cigt. 1.98 1.19 Puffs/cigt. 12.1 12.9 i arett Tota1 RTD, mm of H2O 120 141 Length, mm 85.0 84.7 Circumference, mm 25.0 24.7 Paper Component Type/% Citrate/0.5 Citrate/0.7 Permeability, CORESTA Units 62 61 Fiber Type Flax '~ Fiiter Type CA CA RTD, mm of H20 74 92 Length, mm 20.1 20.4 Weight, g 0.13 0.14 Tipping Paper Length, mm/Color 26/Cork 25/Cork Ventilation, % None None Filler Total Alkaloids, % (DWB) 2.14 1.40 Total Red. Sugars, % (DWB) 15.4 13.1 Reconstituted Tob., % None None Expanded Stems, % None None Expanded Tob., % None None BBO % None * , Lamina, % 100 * Cuts/Inch 22 * Wt. of Tob., g (12.5% OV) 0.923 0.920 Rod Density, g/cc 0.286 0.295 Humectant/Plasticizer Triacetin in Filter, % 9.9 * Glycerin in Filler, % <0.2 * PG in Filler, % 0.0 * *Not tested. DOC CODE: P0622 7 of 21
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Philip Morris U.S.A. CONFIDENTIAL NEW BRAND SANTA FE NATURAL TOBACCO CO. AMERICAN SPIRIT MENTHOL KING SIZE (BOX) American Spirit, originally introduced in 1985, is said to contain "none of the additives found in conventional brands, like synthetic flavor enhancers, preservatives and burn accelerators". m k Butt Length, mm 29 Tar, mg/cigt. 23.1 Nicotine, mg/cigt. 2.40 Puffs/cigt. 12.1 i arett Total RTD, mm of H20 85 Length, m.m 83.3 Circumference, mm 25.0 Paper Component Type/% Permeability, CORESTA Units Citrate/0.6 66 Fiber Type 'lter, Flax Type (Inner) (Outer) RTD, mm of H20 CA* 'CA 49 Length, mm 19.8 Weight, g 0.28 Tipping Paper Length, mm/Color Ventilation, % Mr 26/Cork None Total Alkaloids, % (DWB) 2.19 Total Red. Sugars, % (DWB) 11.0 Reconstituted Tob., % Expanded. Stems, % Expanded Tob., % BBO, % Lamina, % None None None None 100 Cuts/Inch 40 Wt. of Tob., g (12.5% OV) 0.869 Rod Density, g/cc 0.276 enth Smoke, mg/cigt. 0.77 Humectant/Plasticizer Triacetin in Filter, % 6.5 Glycerin in Filler, % <0.2 PG in Filler, % 0.0 *Inner and outer filters are separated by a space containing magnesium silicate granules. DOC COl)E: P0622 8 of 21
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Philip Morris U.S.A. CONFIDENTIAL NEW BRAND STAR TOBACCO CO. GUNSMOKE FULL FLAVOR KING SIZE & 100 (BOX) According to a Star Tobacco news release, "Gunsmoke contains high quality 100% natural tobaccos with no fillers or reconstituted tobacco". Gunsmoke was found to contain reconstituted tobacco that was higher in stem content and had larger particle size than typical domestic reconstituted tobacco. Smoke Butt Length, mm Tar, mg/cigt„ Nicotine, mg/cigt. Puffs/cigt. Cigar Full Flavor King Size (Box) Western Blend 29 17.2 1.32 10.0 Full Flavor 100 (Box) Western Blend 35 17.2 1.44 12.4 Total RTD, mm of H20 Static Burning Time, min. Length, mm Circumference, mm Loose Ends, g/50 cigt. 99 8.6 83.5 25.0 1.220 148 9.0 98.5 24.8 3.550 L'a= . Component Type/% Permeability, CORESTA Units Citrate/0.6 52 Citrate/0.6 45 Fiber Type Filter Woodpu115 Flax Type RTD, mm of H2O CA 55 CA 89 Length, mm 20.8 27.1 Weight, g 0.12 0.16 Tipping Paper Length, mm/Color Ventilation, % Fiiler 26/Cork None 32/Cork None Total Alkaloids, % (DWB) 1.81 2.03 Total Red. Sugars, % (DWB) 8.7 8.9 Reconstituted Tob., % 10 14 Expanded Stems, % Expanded Tob., % BBO, % Lamina, % None None None 90 None None None 86 Cuts/Inch 35 36 Wt. of Tob., g (12.5% OV) 0.872 0.945 Rod Density, g/cc 0.281 0.272 Humectants Triacetin in Filter, % 8.2 9.6 ~ Glycerin in Filler, % 0.9 0.7 ® PG in Filler, % 0.2 <0.2 ~ Firmness (Packl ® Firmness, mm 2.96 2.44 ~ Weight of Tob., g 0.892 1.070 4-~ Oven Volaiiles, % 12.6 12.0 ~ -.~ DOC CODE: P0622 9 of 21 ~
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Philip Morris U.S.A. CONFIDENTIAL NEW BRAND STAR TOBACCO CO. GUNSMOKE LIGHTS KING SIZE & 100 (BOX) GUNSMOKE LIGHTS MENTHOL 100 (BOX) According to a Star Tobacco news release, "Gunsmoke contains high quality 100% natural tobaccos with no fillers or reconstituted tobacco". Gunsmoke was found to contain reconstituted tobacco that was higher in stem content and had larger particle size than typical domestic reconstituted tobacco. Lights KS (Box) Western Blend Lights 100 (Box) Virginia Blend Lights Mentho1100 (Box) Sierra Blend Smoke Butt Length, mm 29 35 35 Tar, mg/cigt. 13.3 15.7 16.2 Nicotine, mg/cigt. 1.11 1.39 1.41 Puffs/cigt. 11.1 13.3 13.4 Cigarette Total RTD, mm of H20 74 135 129 Static Burn;ing Time, min. 8.9 9.5 9.4 Length, mm / Circumference, mm 83.5 98.9 98.6 Circumference, mm 24.7 24.7 24.9 Loose Ends, g/50 cigt. * * 4.462 Paoer Component Type/% Permeability, CORESTA Units / Fiber Type Filter Citrate/0.7 42 / Woodpulp Citrate/0.6 43 / Flax Citrate/0.6 39 / Flax Type RTD, mm of H2O CA 51 CA 88 CA 89 Length, rrrm 20.9 26.7 27.0 Weight, g 0.12 0.16 0.15 Tipping Paper Length, mm/Color Ventilation, % 26/White 37 32/White 17 32lWhite 17 Type/Rows of Holes Fiiler Laser/2 Electrostatic Electrostatic Total Alkaloids, % (DWB) 1.85 2.03 1.98 Total Red. Sugars, % (DWB) 9.2 7.9 8.9 Reconstituted Tob., % 16 19 13 Expanded Stems, % Expanded Tob., % BBO, % Lamina, % None None None 84 None None None 81 None None None 87 Cuts/Inch 33 32 39 Wt. of Tob., g (12.5% OV) 0.864 1.045 1.025 Rod Density, g/cc 0.284 0.298 0.290 Menthol Smoke, mg/cigt. - 0.75 Filler, mg/cigt. / Filter, mg/cigt. - 3.9 / 1.0 Humectants Triacetin in Filter, % 9.6 8.1 8.0 Glycerin in Filler, % / PG in Filler, % 0.8 / 0.2 0.8/0.2 0.8/<0.2 Firmness (Pack) Firmness, mm 2.67 2.51 2.60 Weight of Tob., g 0.919 1.074 1.006 Oven Volatiles, % 12.6 12.3 11.5 *Not tested due to limited sample quantity. DOC CODE: P0622 10 of 21
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Philip Morris U.S.A. CONFIDENTIAL NEW BRAND STAR TOBACCO CO. VALENTINE LIGHTS KING SIZE & 100 (BOX) VALENTINE LIGHTS MENTHOL 100 (BOX) Valentine was found to contain reconstituted tobacco that was higher in stem content and had larger particle size than typical domestic reconstituted tobacco. Lights KS (Box) Lights 100 (Box) Lights Menthol 100 (Box) Smoke Butt Length, mm 29 35 35 Tar, mg/cigt. 11.9 13.6 15.9 Nicotine, mg/cigt. 1.14 1.25 1.44 Puffs/cigt. 10.8 13.8 14.2 Cigarette Total RTD, nun of H20 96 144 131 Static Burning Time, min. 8.5 9.9 9.5 Length, mm 83.6 98.9 98.9 Circumference, mm 25.0 24.8 24.9 Paper Component Type/% Permeability, CORESTA Units Citrate/0.6 38 Citrate/0.5 40 Citrate/0.6 40 Fiber Type F11i:U ' Type RTD, mm of H20 Woodpulp CA 85 Woodpulp CA 83 Woodpulp CA 92 Length, mm 21.1 27.2 27.2 Weight, g 0.14 0.16 0.16 Tipping Paper Length, mm/Color Ventilation, % 26/White 33 32/White 16 32/White 19 Type/Rows of Holes Filler Laser/2 Laser/3 Electrostatic Total Alkaloids, % (DWB) 2.19 1.98 2.08 Total Red. Sugars, % (DWB) 8.0 9.0 8.0 Reconstituted Tob., % 12 10 13 Expanded Stems, % Expanded Tob., % BBO, % Lamina, % None None None 89 None None None 90 None None None 87 Cuts/Inch 36 32 32 Wt. of Tob,,, g (12.5% OV) 0.813 1.063 1.061 Rod Density, g/cc 0.263 0.304 0.300 Menthol Smoke, mg/cigt. - - 0.70 Filler, mg/cigt. / Filter, mg/cigt. - - 4.2 / 1.4 Humectants Triacetin in Filter, % 7.2 9.7 9.1 Glycerin in Filler, % 0.7 0.7 0.7 ~ PG in Filler % <0.2 <0.2 <0.2 Crt , Firmness (Pack) F-~ Firmness, mm 3.18 * 2.75 ~ Weight of Tob. g 0.816 * 1.051 ~ , Oven Volatiles % 11.8 * 12.5 ~ , ~ * ~ Not tested due to limited sample quantity. ~ DOC CODE: P0622 11 of 21

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