1993-1997 R&D Strategic Plan

Product Design

1993-1997 R&D Strategic Plan

Date: 1992 (est.)
Length: 155 pages
2022948738-8892
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Abstract

Outlines Philip Morris' [PM] five year research and development strategic goals, operational plans and manufacturing recommendations. Compiles and analyzes competitor's strengths and weaknesses, cites serious shortfalls due to decreasing cigarette sales and increasing costs associated with regulatory compliance. Attributes some of these declines to competition and says the pharmaceutical companies marketing of tobacco cessation products and the anti-smoking movement further impacts market share. States reducing manufacturing costs and maximizing existing brand sales are short term goals and indicates consumer perceptions of branding and product quality are key elements to success. Lists production concepts for leaf selection, tobacco processing, use of reconstituted blends and decreases in cigarette weight. States a major shift to increased use of expanded tobacco, reconstituted leaf and cast sheet tobacco is in play and says environmental regulations restrict and "impact the design and marketing of our products." Lists strategies to: reduce the number of ingredients in flavor formulations, continue to decrease sidestream [SS] smoke, reduce Carbon monoxide [CO] and overcome consumer health concerns and the technical problems of cigarette design and production.

Fields

Hypothesis: Design changes over time
Changes in cigarette design over the past half century.; Elasticity and Product Control; FTC machine testing and ratings
Design changes to achieve altered FTC smoke machine tar and nicotine ratings, with or without measured changes in human intake.; Health effects
Design changes which have measurably altered health effects of cigarette smoke, both for smokers and nonsmokers.; Inhalation Profile
Are cigarettes designed to cater to individual inhalation profiles?; Introduction of new/unconventional products
Research and development of novel nicotine delivery devices and experimental tobacco designs.; Low-yield cigarettes
Modification of low yield products to assure that adequate levels of nicotine delivery are maintained, and effects of yield changes on toxicity and dependence.; Mainstream constituent yields
Modification of selected mainstream smoke constituents in response to health concerns.; Measuring overall toxicity
Development of scientifically valid protocols and methods for testing the health and toxicity effects of changes in product design.; Nicotine transport, transfer, and uptake
Design changes which alter nicotine delivery or effect how the product causes and maintains dependence, including transfer of nicotine from tobacco to smoke, and uptake into the body.; Perceptions of ETS
Design changes to reduce perception of environmental tobacco smoke among smokers and nonsmokers in response to public concerns about the dangers of ETS.; Sidestream constituent yields
Modification of selected sidestream smoke constituents in response to health concerns.; Smoke constituent testing
Development of methods for measurement of gas and particulate yields in mainstream and sidestream smoke.; Toxicity and consumer intake
Development of scientifically valid procedures for measuring biological activity and neurological effects of nicotine and smoke constituents.; Use of additives
Modification of tobacco products through use of additives and measuring effects on dependence, behavior, and toxicity.; Use of filters, paper, and ventilation
Modification of tobacco products through use of filters, paper, and ventilation, and measuring effects on dependence, behavior, and toxicity.; Use of tobacco processing/ blends
Modification of tobacco products through changes in tobacco processing and use of blends, and measuring effects on dependence, behavior, and toxicity.
Keyword: Aerosol; Attribute perception ratings; Brand differences; Brand history; Brand Specifications; Brand switching; Burn rate control
Burn rate is controlled through use of burn additives, density, paper, etc.; Consumer acceptability (Consumer preference); Cost savings (Cost reduction); Delivery modification; Elasticity; Environmental Tobacco Smoke ETS; Fabric ignitability; Fire hazard; Fire safe; Flavor/ Taste (Attribute measure); Generally_Recognized_As_Safe; Habituation; Human testing; Ignition potential (IP); Ignition propensity; Impact (Throat grab); Intake (Smoker yield); Invention disclosure; Just noticeable difference (JND); legislation; Low delivery (Reduced delivery); Market (B&W marketing term); Nicotine delivery (Smoke nicotine or nicotine yield); Passive Smoking; Patents; Quitters/ Quitting; Safer cigarette; Satisfaction; Secondhand Smoke (Sidestream smoke, SS); Self extinguishing; Self-administration; Sensory response; Sidestream smoke; Smoker behavior (Human smoking behavior)
Puff parameters, daily intake, etc.; Smoking and Health Controversy; Tobacco taste (Attribute measure); Toxicity; Volatile Organic Chemicals
Smoke Constituent: Carbon monoxide
Design Component: Ammoniated blend; Ash appearance; Ash formation; Ash temperature; Band cast reconstituted sheet (Band cast recon); Blend density (Rod density); Blended leaf (BL); Bright tobacco (Flue-cured tobacco); Burley tobacco; Burn additive; Burn retardants; Coal temperature; Combustion efficiency; Combustion temperature; DIET (Dry ice expanded tobacco)
PM @expanded_tobacco especially during 1980's and early 1990's; Expanded tobacco (Puffed tobacco, ET); Filter ventilation (Filter vents, air vents); Flavorant; Free burn rate; Low density rod; New expanded tobacco (NET); Plasticizer; RCB (Reconstituted cast blend)
Early PM @reconstituted_tobacco; Reconstituted leaf (RL)
PM @reconstituted_tobacco, c. 1970s-1980s; Reconstituted tobacco; Static burn rate; Tobacco density (Blend density, rod density); Tobacco weight
Named Organization: 3M Quality Management Services; Advanced Technologies (Biotech co. working with BAT); Alza Corporation (Invented nicotine patch)
Alza Corporation of Palo Alto, CA is the Developer of Nicoderm brand nicotine patch, used to help people stop smoking.; American Cyanamid; American Tobacco Company; B.A.T. UK & Export Ltd. (British American Tobacco UK)
British American Tobacco United Kingdom Ltd.; Brooke Group Limited (Parent Company of Liggett & Myers, Inc.)
Parent Company of Liggett Group and Liggett & Myers, Inc.; Brown & Williamson Tobacco Corp.
Brown & Williamson Tobacco Corp.; C+E News; CIBA-GEIGY Corporation (Parent co. of Habitrol mfg)
The parent company of Basel Pharmaceuticals in Summit, NJ. the distributor of Habitrol (TM) nicotine transdermal system ("the patch").; Cygnus Therapeutics; EEC (European Economic Community)
European Economic Community; Elan/American Cyanamid; *EPA ( use United States Environmental Protection Agency); ER Squibb & Sons; Japan Tobacco Inc. (Japanese gov't -owned tobacco company)
Japanese government -owned tobacco company, until 1994.; KABI Pharmacia Inc. (Manufacturer of nicotine nasal spray in 1994)
Manufacturer of nicotine nasal spray in 1994; Lectec; Liggett Group Inc. (American cigarette manufacturer)
American cigarette manufacturer, was the first to start selling discount brands (GPC); Lorillard Tobacco Co. (American cigarette manufacturer)
American cigarette manufacturer; makes Kent, MaxSatin, Newport, Old Gold, Style, and True cigarettes.; Manchester Tobacco - England; Marion Merrell Dow Inc. (Markets Nicoderm brand nicotine patch)
Markets Nicoderm brand nicotine patch; Merrill Lynch; Moleculon; Philip Morris Europe Research and Development; *R.J. Reynolds Tobacco Company (Cigarette manufacturer (Camel, Winston, Doral brands))
Cigarette manufacturer (Camel, Winston, Doral brands); RJR Nabisco Holdings Corp. (Holding corp., owner of RJR Tobacco (1994))
A holding corporation, owns 100% of stock of RJR Tobacco Co. in 1994.; RJR Nabisco Inc. (Delaware corporation, subsidiary of RJR Nabisco Holdings)
Subsidiary of RJR Nabisco Holdings Corp.; Schering Plough; Tobacco Chemists Research Conference (Formerly known as the Tobacco Science Research Conference); United States Congress; University of Minnesota; University of Vermont; Warner Lambert
Subject: additives; Ammonia (Additives); Blends (Design); Burn Rate (Design); Density (Design); Effects—Smoking Behavior (Effects); Expanded Tobacco (Design); Filters (Design); Fire Safe Cigarettes (Products); Formulas (Design); health effects; Low Yield Cigarettes (Products); nicotine technology; Novel Cigarette Devices (Products); Puff Parameters (Measures); Reconstituted Tobacco (Design); secondhand smoke/health effects; Secondhand Smoke/Perception; Sensory Effects—Impact (Effects); Sensory Effects—Taste (Effects); Smoke Delivery/Transport (Measures); Smoke Nicotine (Measures); @smoke_constituents_measures; Smokefree Cigarettes (Products); Test/Consumer Preference (Testing); Test/Smoke Condensate (Testing); Test/Smoke Constituents (Testing); Test/Smoking Behavior (Testing); Tobacco Type (Design); Tobacco Weight (Design); Transfer to Smoke (Measures); Ventilation (Design)
Brand: Alpine; Benson & Hedges (PM); Camel (RJR); GENERIC; Kool (BW (1933-2003)/RJR (2003-present))
First Menthol cigarette line, released in 1933. Premium priced brand.; Lark; Marlboro (PM); Merit (PM); MERIT ULTIMA; Newport (Lorillard); Salem (RJR); Style (LOR); Virginia Slims (PM); Winston (RJR)