Tobacco Documents Online

VIRGINIA SLIMS HISTORY Virginia Slims Landmarks 0 1968 --.Virginia Slims launched and started a new category for women smokers. 0 1979 -- Virginia Slims rolls out Virginia Slims Lights nationally. 0 1985 -- Virginia Slims 120 launched. 0 1987 -- Virginia Slims Ultra Lights introduced. 0 1989 -- National launch of Superslims from Virginia Slims. Virginia Slims Tennis Series 0 1970 -- First Virginia Slims Tennis Tournament in Houston, Texas. Total prize money was $7,500. 0 1989 -- Today the Virginia Slims World Championship Series currently encompasses more than 60 tournaments around the world. Total prize jackpot exceeds $17 million, putting women's professional tennis on equal footing with men's professional tennis. Virginia Slims Women's Opinion Poll 0 1970 -- Commissioned the Harris Organization to survey, for the first time, women's opinions about public affairs and women's role in society. The poll was conducted again in 1972. 0 1989 -- Today the Roper Organization is developing the 1990 survey of women's opinions. Results will be available in March 1990. Virginia Slims Book Of Days 0 1972 -- First offered as a premium item, this witty appointment calendar chronicles women's role in history through famous quotes and important events. 0 1989 -- The 1990 version, the 18th in a successful series will be available on-carton and at retail locations November through December 1989. ~###

Low smoke, ultra low tar, and a sleek 17mm circumference combine to create new Superslims from Virginia Slims, a new 100mm smoke for women, launched nationally today by Philip Morris U.S.A. Superslims emits 70 percent less smoke from the lit end than leading 100mm cigarettes and 60 percent less than the other ultra thin, Capri, as tested under laboratory conditions. Superslims contains only 6.0 mg of tar and 0.5 mg of nicotine. Editor's Note: Color transparency available upon request.