Product Design
Controlled Profile Cigaret 721101 - 721130
Abstract
Conveys results of a "mail out test" in which panelists "were not consistent in detecting initial puff strength differences" between two cigarettes, presumably a traditional cigarette and a controlled profile cigarette. Says Elvax coated wrapper was used for both cigarettes and no definite conclusions were reached as to whether or not an off-taste or odor was detected due to this. Says neither cigarette was preferred over the other. Conveys results of smoker puffing patterns using a CP concept cigarette and a control. Tests indicated that larger puffs were consumed from those using the control model. Conveys results of a mail-out test with a menthol cigarette. Saysn "the C.P. cigarette performed at parity with Kool and Salem."
Fields
- Author
- STEPHENS, WK JR
- Hypothesis
- Introduction of new/unconventional productsResearch and development of novel nicotine delivery devices and experimental tobacco designs.
- Measuring human intakeDevelopment of scientifically valid procedures for measuring tar and nicotine levels that more accurately reflect human intake.
- Measuring human smoking behaviorMeasuring the effects of changes in human smoking behavior on intake of nicotine and smoke constituents.
- Use of additivesModification of tobacco products through use of additives and measuring effects on dependence, behavior, and toxicity.
- Use of filters, paper, and ventilationModification of tobacco products through use of filters, paper, and ventilation, and measuring effects on dependence, behavior, and toxicity.
- Smoke Control
- Keyword
- Controlled profile
- Prototype
- Controlled profile cigarette
- Technology/Method
- Controlled Profile Cigarette
- Subject
- Test/Consumer Preference (Testing)
- Experimental Technology (Technology)
- Novel Cigarette Devices (Products)
- Paper (Design)
- Test/Smoking Behavior (Testing)
- Test/Butt Analysis (Testing)
- Brand
- Benson & Hedges (PM)
- CP
- Kool (BW (1933-2003)/RJR (2003-present))First Menthol cigarette line, released in 1933. Premium priced brand.
- Salem (RJR)
Document Images
CHARGE NUMB'ER': 40109
PROGRAM TITLE: CONTROLLED PROFILE CIGARET
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PERIOD COVERED: November 1 - November 30, 1972
DATE' OF REPORT: December 10, 1972
PROiJECT TITLE: Alternate Material Product
WRITTEN BY: W. K. Stephens, .Jr.
I. 100 MM CP MENTHOL CIGARET
Cigarets produced for a pack handout evaluation of this model
vs. Benson and Hedges 100 mm Menthol are currently being analyzed.
II. CONCEPT MAILOUT TEST
A.CPC-1
Results from this mailout test showed panelists were not coni-
sistent in detecting initial puff strength differences between
the two cigarets,. However, those who smoked the CP cigaret to~ the
shorter butt length judged the control cigaret to be the stronger.
Since the wrapper used for both cigarets were Elvax coated, no
d~efinate conclusions were reached as to whether or not and; off-
taste or odbr wa!s being detected.- Irn a- direct comparison of the
two cigarets, neither was preferred over the other.
IIiI. SM©KE' PUFFING PATTERNS
Results from a recorder study of smoker puffing patterns using
the 15 mg CP concept- cigaret and its control indicated that the
smokers (N=6) consumed larger puff volumes with the control model.
No significant changes in puffing parameters were observed for
remaining.puffs.
IV. PRODUCT MAILfJUT TEST
15 mg CP Mienthol. vs. KooL and Salem
Preliminary results from!this test indicate that with a
combined panel (70 % full time menthol -smokers - 30% part-time
menthol smokers), the CP cigaret performed at:parity with Kool
and Salem. It was further noted!, however, that full.time: menthol
smokers only did accord -a higher mean.rating,to the Kool and Salem
on the purchase probability scale.
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RE FERENCE
1. Notebook 6025, pages 39-40.
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