Product Design
[Benson & Hedges 100's Advertisment]
Abstract
Advertisement for Benson & Hedges 100's and Benson & Hedges Menthol 100's. States 100's are longer than king size at the same price.
Fields
- Hypothesis
- Design changes over timeChanges in cigarette design over the past half century.
- Product design targets (women/minorities)Design changes targeting specific demographic segments such as women or minorities (slims/menthols/etc).
- Use of additivesModification of tobacco products through use of additives and measuring effects on dependence, behavior, and toxicity.
- Keyword
- Menthol delivery (Smoke menthol, menthol yield)
- Additive
- Menthol
- Smoke Constituent
- Menthol
- Brand
- Benson & Hedges 100 s (BAT)
- Benson & Hedges Menthol 100 s (BAT)
- Subject
- Menthol (Additives)
- Length (Design)
Document Images
!
a good idea
(regLlar)
New Benson & Hedges 100's
are a lot longer than king size
at the same price as lflng size.
That's a good idea.
is a go=d.idea
(menthol)
New Benson & Hedges 100's menthols O
are a lot longer than ldng si~e menthols
at the same price as king size menthols.
And that's a good idea, toQ. N
~
AS ADVERTISED IN OVER 100 NEWSPAPERS IN MAJOR U.S. MARKETS.
