Tobacco Documents Online

E- 0 E- 0 Z z .< z G N 0 IB&W) PROTECTED BY MINNESOTA TOBACCO LITIGATION PROTECTIVE ORDER CI~TrE DESIGN 0 The clgare~e deslgn has an influence on noc only ~he smoke se~o~'~e qual£~y, buC also on the physfcll aud visual characteristlce of ~he product, The obJacClves of the cigarette dsslgn components are ~o: Concrol~el£verles to dJflnsd or acceptable levels (e.g., =at, • Opclmize the smok~ ~sthanlcs while achi,vthg the ~argec deliva~lu (e~K. . pe~ puff delfverles, puffth$ pressure drop. ace of co~ensaclo~, etc.). p~ov~de the defined or &enerally a~cep~ble physical prop,rU~es (e.g,, flrzness, eWd stability, coal recension, e~c.). pr~de the defined or generally a~eepr~ble ~s~ ~s~he~lc prope~ciu (e.~.. tlpp£~ color, perfo~atiou v~sthlli=y, paper ~paclcy, etc.) In eddi~ton, Ch~ above objectives m~s~ be :e~ while a~heri~ ~o cha prescribed dimensional criteria fol/~he product, sigh ~. cigarette length, fll~er length, tipping ler~ch, ol~eum~eren©e, e~c. ~e cigarette d~si~ special£sr has a ~er of "~ols" a~ his disposal cha~ he mus~ apply to maximize the probability of ue~ ~he objectives set fo~h in the Coarter. The~e tools are: C~mpucer~zed Cigare~r~ Design Model (simulation model c~hi~ed ~Ith d~a banks on smoke ~lysi~. blend~r~eters) - ThLs I:ool ~llo~s ~be cigarette desl~n xpeclallsc co manipulate the desi~u co~ponen~s and prmdi¢~ ~he analytical effects of the chanses in the comPOneuEs. Analytical Da~a " On competitive p~oduc~s and in particular of ~he tar~el: produc~ (rouCin~ ind nonrou~Ir~). $~Lndszd ~oncob~cco Ka~e:lals - "Standard" cl~s~et~ pxpers. f~lcer c~v~, clppln~s, ace. • Non-standard M~cerlals - Such as fllcers with no~co~veu~nal p~assure dzop/efflclency relaclonshlps, papers with new burn 8ddiEive~, e~. Blend Components - Such as expanded tobacco, puffed seem or ~eco~tiguced ~obaccos ca~ of~e~ ha ~ed I:o ten,gel the deliveries and ~lmultaneously modulate the physical properties.

Z 0 C Z Z z _= Z C (B&W) PROTECTED BY MINNESOTA TOBACCO LITIGATION PROTECTIVE ORDER -2- processes to achieve required design paremetezs (e.g., rod pressure drop, density/firmness ra=lo, arc.). smoke Sensory quall~y Assessment of ~ha TerSer P~oduct - From either "expert" asslssments, panel ~eeul~s or CPT results ~ivls the des£En $pecinltst tnformaclon rega~din~ the key attributes an~ their ¢on~lb~tion to the overall preflre~c$ of the ~arget • Sensory Input - The design spec£alin~, based On his pas~ ixparie~ces, should h~ able to ~mposR cart•in empirical limit~ on design parameters s~ch as filtratiOn/ventilation ~clos, envelope~ve~t~la~to~ e~c., to simulate ~ha s~kin~ ~hanlcs of the ~rgat product. C G DES $ Cigarette ~slEn like blend and casinv~avo~: stronF~ly lnflue.ces the r~is~e perceptlnn of ~ ~odu~. I~ should, therefore, always be co~s~dered in comb~nationc~h blend ~nd casing/flair development. The des£~n process flow ~ually ~s as follows: Tram%slate r~o~et (~harZe~ into des~En cr~e~iA. 0 Develop pruli~inazT design options. produce and assess sample cigarette versus criteria. ~ro~u~e and ew~l~a~a fl~al p~o~o~es. • Comme~clallz&tlon. T~HS?J,TE PRODffCT CHAI[TI~t X'NT~ DESIGN 5~ITEg/A Ciearecte design specialls~s, in conJ~otlon with M~zkecln~, Manufacturlm~. En~neerlnE, P1~rchasl~s and o~ne~areas of froduct D~elopme~¢. should have ivput into t~anslaci~ rh8 ~as~n ¢~mpone~ts of ~he product ~harter before any dev~lopmen~ work is Initia~ed. The Prod~c~ ~nazter mus~ &peclfy ~hose c~l~eria, which a~e necessary to ~acch the m~r~tl~E concept. At a minimum, ~he ~rod~: Char~ez sho~ specify ~he Zullowing design Information: • Y~su41 appeerEnce of ~he cigarette (e.~.. dimenslon~, tlppln~ coloZ, ~tc.) • Deliveries (e.~.. ~ar. n~cotine, etc.). ¢ Physical quality zequl~ements (e.~,, firmness, and stability. coal ~ete~tlon~ etc.). el&•retie properties and smoke dellve~ies in the Charter can expllcl~y be specified with eider dlscrece values, within a discrete ~anga. relative TO • racket pro~¢~ Ie,$., equal ~o Oc better ~han). OT speed[led a~ beln~ v~thln &enerally acceptable levels~ If • Cigarette prope~ry is ~0~: specif~cally ~mfi~ed ~ the Char~er. i~ may be assumed thau the generally acceptable levels will suffice. B~2 ;8899

Z _c 0 Z Z < o (B&W) PROTECTED BY MINNESOTA TOBACCO LITIGATION PROTECTIVE ORDER -3- ¢~ Design elements ~ co~aldlred to be Of key ~or~r~e shau2d nor he azbitr&rily defined in the Cha~ter since ~his m~y Lmpowe ~rmecessa~y corJ~rain~8 on ~e dasi~, Otha~ c~i~arla. %~ually no~ Specified ~ assessed for acceptabillty by the oiSarat~e design specialist, ln~lude, puff n~ber (dud thus pe~ puff dmli~erles), op~ end sealed cigarette pres~a ~ops, ~e~acoo aootlon pressu~ d~ops, ~n~ila~Ion/f~l~ra~Ion balance, p~f-by-puff profiles, DEVEIDP~ENT OP P~LIMINAET PE$IG~ OPTIONS ~avin$ In~e~t~d ~he Product Charter ~n te~ms of various ~si~n components, ~he ~ot~l pr~duc~ developmem¢ is bes~ d~ne aa follows. Joln~ davalogmen¢ of • broad ccncap~ Which includes ~he following steps : Jo£1~ ~ory e~alua~ion by p~odt~cC ~m~ei~n~ Te~ of tazge~ p~edv~t (s). Revle~ o~ brand p~r~folla for sensor./, ~lyclcal ~nd o~her Inf~rm~cfen tu £dentlfy a pr~du¢~ uhat might provide • spr~u~boazd for ~r~he~ development, k~alyza str.~l~ and weaknesses of sUCh p~Oduc~(s) from na~ec sanokel~s' perspective. Identify the ~i~nificance of design features of ~h~ ~arga~ product on ira smoking mechanics: e,g., p~r puff d~live~-~. profiles. ¢~onenc pr~ssur8 ~rops~ ve~la~ion/flltra~i~n ra~ios, e~c. - ~e~lew.c~n ~Is (~c~ledpe. ~e~£als~ ~chnologias). - O~r.ai~, ~f ~ecessa~l. l~pu: from £nt~rnal/excern~l sources (s~pllers, analy~ic•l laboratorieS, etc,). Develo~ ~siEn options us~n~ a ~o~p~er-A~ded Cigarette Desi~ (CA~) ~odel. These options a~a a~se~sed rela~lve to the pZ~vlously established c~iterla. If ~he ¢zl~aria a~e me~, both In du~ive~les and smoking mechanics, develo~men~ ¢~m p~oceed ~ th~ ~c~ual s~ple production. If ~he objective8 cannot he ~ec, the design speelalis~ has the opci~ of: ~ec~e~din~ ¢har~ges l~', the blend struo~ure to a¢~/~eve the ¢~l~:erla se~: forth ~n ~:he ~harcer, If the blends IclC~ally examined by th8 CACD model p~od~ce ~llve~les or physical quality parameters far from the established ~ar~ets. ~s option ml~ be ~Irad+ A review of ~-~a bland practices of ~he tarpe~ produ~ may provide some useful ~ida. If, on the other hand. the proposed produc~ Is net far from ~he target and it is antlcipaced that chan~es in the blend mi~h~ adversely affect the p~od~c~, this ~i~h~ noc be ~he desirable route Co follow.

0 Z Z Z Z (B&W) PROTECTED BY MINNESOTA TOBACCO LITIGATION PROTECTIVE ORDER .&. ~% - E~imintng nou-s~andard aaterials Co see if the objectives can be met throu~ their use. Timing, case, g~ply. machinabillty a~ ether manufac~uZlnS/cemmerclallzaclon ~% issues ~c be considered when ~his option is e~lored. If the obJsctlvea are met in any of mhe designs, sample clgare~ue$ are made fo~oving ~e desigr= =hac bea~ neat ~he pro~ criteria. SA~LZ ~0 ON ASS S Became of ~he se~ieivl~ of delign elements ~o ~he quality and variability of ~he cigarettes, ~hey muse be produced on scandaEd fabrication m~ir~s, i.e., ~o~ ~n~i-made or bench-scale pzo~ion. Production on ac~Aal fac~oz~ egul~men~ Ls ideal, b~ pi~o~ scale p=oduc~lon is acceptable ass~ing ~ha~ final pro4~ veriflcauion vlll be do~e ~lng facmo~y f~b=ica~ic~. Pre~imir~Lry aa~ples a~e nmda wl~hou~ applying flaVO~ and ]e~'=e as base fez flaver davelop~m~ if ~hs p=oauc~s ~ae~ other criteria. Yni~ial review of ~he ana~ical 4area from ~he fl=su cigarette samples is done by ~he design speclalis~s and evaluated vlCh ~ba e~he~ devel~=ene speciAlis~S. ~ da~a a~s reviewed for a~erence ~o a~eed eri~eria. If r-he clgare~me sa~le~ do uo~ meec ~he a~eed analytical eri~eria, r.he Design Spacialis~ gives explama~ion for devlacio~ (eg., by C~CD, ecc ) ~erking in eonJ~c~ion vi~ ~bers of the Project Team, i~ mu~e be 4~t~rcmlned if modificatlo~s to the design can be ~sed to bring the produc= back into adherence without sacrlflcir~ the smoke sensory quality or v~ether more ~aJer :odiflca~bons involving changes in the bl~nd is requized. If ~e p~o~o~es meet: the a~eed analyt/cal cz-i~er~, the p~educms ere evalu~ue~ by expert smokers .including Core Team members. If the prototypes do noc meec the agreed criteria on Isoke sensory quallty, the Core Team ldenrifles the vet@messes of ~ha predate in terms of sorcery accrlbuces and dece~tnes charher further work on blend arC/or casing and/or design are uee4~d Cn meeu the asreed sensex~ criteria. 8acause design is highly dependen~ on the ocher con~oaencs of ~hs ¢igare~ne. an accepted design, one which has previously me~ alb es~blished crlceria, muse be reassessed as ~he oth~ cigarette components evolve and are op~imlzed. ~c~Ives • Those samples thac generally meec caste and analytical d~el~pmen~.~v are selected by ProVen Develop=en~ e~q~er~s for flavor • After bench ~lavor 4avelop~en~ i~ flnlshed~ final samples are produced in the Pilot Plane. ¢ ~12 78901

Z o. E < C Z Z Z Z (B&W) PROTECTED BY MINNESOTA TOBACCO LITIGATION PROTECTIVE ORDER -5- Thoas samples meeting overall objectives from the experts point of view proceed to D~ screening. If ~one of ~ha cISarsttas meets the objectives in D~T 1~ Is tsqu~rid ¢o r~c~cla through blend/caslng/flsvor/delign-developmen~. • f a~ lsas~ one of ~a saeple~ ~at ms4ts r-he a~'~med action 8renard, produc~ is ~epaaced under fae=ory conditIo~ for the final full scala CPT. • Froduct cos~Ins IS done o~ candidates selected for CPT. Comported% lls~a and da~a plan are sa~ up, • Write final produc~ repo~, Alth~u~h ~he product has ~Igeady been made In reasonable quantities on factory equipment for ~h~of£nal consumer cost, ~he product develop:en~ specialists are required ~o e~e ~ha~ r.he product continues to mee~ criteria on ~ ~u-~o~u~ basis. Data fro~ the test production ~sd in the ¢OUS~r sew•or/ tests is reviewed~ no~ only for I~ a~ers~cs ~o 'nhe specified ~iteria, but also for any ~cssaary flne-~unlng. Any flne-~in$ of ~e design must be approved by ~he entire P~Jac~ Tea~ If nora :ban minor modiftca~:Lons are required, • factory trla~ ~ should be done befor~ ~e achadulsd co~ercial prodvn~ion. Data from r/~e i~Itial pzoduetion ran .~s~be ~lsas~ed and apprOVed before :he pro~c~ £s ~elaased ~or dls~rSb~tion. In additicm, da~ frc~ subsequent productions m~st also be ~eviewed nOC Only for ~he£r compliance, hu~ also: • To d~er~ne vbe:her the allo~able desi~speclf~ca~imm l~i~:s are within the manufacturing process control eapabili~£es. To determine whether :ha a~erage values form~a~ lyrically specified criteria fall clo~e eo :he midpoint of the alI~wable range. If not, etcher :he range should be chan~d, or :he design should be fin~-~u~d uo satisfy such ~ualytical criteria. p3e688,',¢p ¢ 812 78t~02

(B&W} PROTECTED BY MINNESOTA TOBACCO LITIGATION PROTECTIVE ORDER .6. CO)~3PE'!~ZCZ~ ]IIZ*'NT) $~7EG2~$ FOI~ PZ~CDDC¢ DESZC~ - D,S, ~A~S N C Z Z p3e688.wp B12 7890~

(B&W) PROTECTED BY MINNESOTA TOBACCO LITIGATION PROTECTIVE ORDER Z C ~J L~ C < Z Z L~ O CIGARETTE DESIGN DUCT CHARTE - Caap=tLHvo =emeam=tk IPaD aI - T.,,., ,..-,. TRANSLATE CHARTER INTO DESIGN COMPONENTS DEVELOP PRO STRATEGIES ~BLSND8 DEVELOP DESIGN DEVELOP OPTIONS CASING ISCREEN DESIGNS I o I PROOUCE SAMPLES] ° I N¢| OK I AGGE$S ANA~TICALGI I FLAVOR DEVELOPMENT ; FLAVORED SAMPLE OK 6 B~2