Overviews the cigarette industry's role in manipulating nicotine and tar content in cigarettes through the years. Traces nicotine research since the 1960's and says by the early 1980's, the industry understood that "smokers required a minimal level of nicotine within a cigarette." States industry research has shown both positive and negative effects of smoking and states "cigarettes are a nicotine delivery system." Describes the challenges of controlling nicotine levels by modifying blends or cigarette design and indicates nicotine delivery and smoker satisfaction go hand-in-hand. States industry-wide nicotine research is related to nicotine delivery and and product design. Says cigarette filters were changed to increase nicotine delivery, while various blends had specific filters that attained a predetermined nicotine/tar ratio. States the cigarette industry fully understands selective filtration. Describes the fabrication, economy and uses of reconstituted tobacco and says if the final reconstituted sheet fails to meet specifications, it can be recycled. Overviews the difficulties of optimizing the nicotine to tar ratio to provide smoker satisfaction, cautions current tobacco industry research is being hindered by the fear of lawsuits and states: "The argument is that any company should not create or be exposed to information that may come back to haunt them in civil litigation".
Modification of low yield products to assure that adequate levels of nicotine delivery are maintained, and effects of yield changes on toxicity and dependence.
Design changes which alter nicotine delivery or effect how the product causes and maintains dependence, including transfer of nicotine from tobacco to smoke, and uptake into the body.
"Smokeless" cigartte marketed by RJR in the early 1990s.
Stationary furnace devices such as this operate by separating the combustion material (carbon) from the aerosol generating material (mostly glycerol) such that the inhaled by-products yielded upon smoking are the distilation products (glercerol and water) rather than combustion products (nicotine + smoke constituents). This is one reason why this product failed in market. Flavoring is derived from tobacco, nicotine, the paper roll and sprayed dried extract. Addition flavor of primarily rasberry ketone and chocolate was also added to enhance tobacco taste and give rise to a "pleasing aroma" in the smoke. This added flavor was a major reason that Premier failed in market as the taste was very different from conventional cigs.
6~:91 96, 81 ~W
If we accept the premise -- as the cigarette industry, sute]y does -- that ciga.rencs are a
nicotine delivery system, and that current laws do not forbid the self administration of
nicotine via smoking by adults, then it becomes a desirable mchnical challenge to
decrease the "tar" in a cigararte while mainmirdng the delivery ofnicofine. This has been
a key objective of the cigare~e industry over the last 20-30 years, aS some industry
documents now publicly raveal.9 Minimizing the exposure to the potential negmive
health effects of the undesirable chemical components in tar while maintaining an
acceptable and pharmacologically active nicotine level is thus a valid and useful technical
challenge that i and many of my former colleagues in the cigarette industry considered a
top pdofiP/.
Achieving this acceptable and pharmacologically active nicotine level was an enormous
challenge. It required cigarette manufactu.r,'rs to deliberately control the levels of
nicotine in their products in order to overcome the naturally-occurring variabJlhy of
nicotine in tobacco plants. Since [obacco is a natural product and the contenl of nlcofine
varies from year to year. by type of tobacco, by varieties within types, and from farm to
farm, it is also necessao' to be able to control nicotine levels and the ratio of nicotine to
'~ Memo from TS Osdene Io WL Dunn. "'~.Year Plan." Philip Moffis, Oclober 29. 1973. in 14 t Cong.
Rcc.
H 8149 et seq.
Teague, supra n. 2.
Morini HA. "'Cigateacs wiih He01th Assurance," BATCO, 19~6.
U. S. Patent 4.676~$9. Ellls l',lP., et aL "Nicotine Enhanced Smoking Device," Advanced Toba:eo
Produccs
Inc., .lone 30, 1957. C h2]-22. 5~-55.
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tar to be able to make a consistent product and to accurately label the product for nicotine
and mr as rcquircd by law.
Cigm-eue manufactu.rcrs have invested enormous 1"~nancial resources to achieve the
desired level ofc~ntrol over ~cotine and tar in ~e[r products. The indus'uy employs two
pdnclpal means of comrolllng.the mcotlne levels:
1. By modification and cons'o/of the tobscco blend, i.e., the ratio of BttrIcy (air cured),
Bright (flue cured), Oriental, stems, expRnded tobacco products, and reprocess=d tobacco
products such as tobacco sheet made ~om stems and waste lea.f.
2. By modification oflhe construction of the cigaret"(e such as filter type, the type of
filter ma[c6.al used, the number and placement ofvemilation holrs, the density,
composldon and porosi~/of the cig~rene paper, the ]ength and diameter of the paper, and
the types and &mounts of flavor additives.
Over the years, these techniques have been described or discussed in the public domain at
various meetings and by publications in books, palents, scientific papers, and
newspapers.~°
m T~C I'ol~o~ving references cover a wide varie~ of the published methods for modil'ylnz the
nico*ine to tat
ratio:
t
Spears AW.. "Factors Affecting Smoke De}ivery of Nicotine and Carbon Monoxide." presem~d tit
the "197~ Symposium - Nicoiine l.qd Carbon Monoxide." presented by' ;he Tobacco and Heakh
Research tnsclcu~e and The Kentucky. Tobacco Research Board. November 17-18. 1975.
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acceptance ofa cigaseue was related to the amount of nicotine it contained. Exter~tve. in
some instances ground breaking, research by the tobacco industry was necessary, to
construct a cigarette that ensured an adequat,, delivery of nicotine as the cigareu¢ market
evolved from the traditional full flavored, urufhared product of the 1950's to the filtered,
low tar cigafeue demanded by many smokers for the last 30--40 years. The objective of
industry scientists and product developers, simply stated, was to provide the consumer
with the same pharmacological satisfaction derived from nicotine in the natural blends
and flavor of the full streng'~h cigarettes of the 1950's as the marketplace shifted to the
naturally less flavorful and satisfying low tar and nicotine cigarette demanded by the
more health conscious consumer.
A major contributor to this process was Dr. William Dunn, Principal Scientist and
manager of the Behavioral Research group of Philip Morris. Durra believed that nicotine
was a beneficial component of cigarette smoke,t: Tar was considered to be the
"biologically active," i.e. harmful, component of cigarette smoke. Therefore. the
development of low tar cigarettes that gave the smokers the nicotine they wanted but
exposed them to less tar were considered good research and product development
objectives. Industry scientists were proud to be working on the development of these
products. D;scussions at industry, or company sponsored meetings such as the Tobacco
" Dunn. mpr'a n. 2,
Ch:lr]es. supra n..~.
Tcaguc. supra n. '~.
J'~ Dunn. ~upn~ n. 2.
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Chemists Research Conferences o~en occu~ed among blend specialists, market
researchers) and research & development scientists on how to attain that level of
acceptability while reducing the tar, An armmpt by R. J. Reynolds to produce the
ultimate low tar cigarette wa~ the PREMIER nicotine delivery device. PREMIER, which
was test marketed by R2R, delivered virtually no tar at nicotine levels slightly lower than
ctaxently marketed fuller flavor low far cigarettes,t~ According Io news reports, Philip
Morris was also working on their own version of PILEMIERo code named TABLE.jJ
While working at Philip Morris, D~ and his behavioral scienco group promoted the
need to provide adequate levels ofalcotine in the product, and to maintain adequate
levels ofaicofine in order to keep smokers satisfied. This concept of nicotine delivery
being essential to consumer satisfaction was common "knowledge within Philip Morris
• I¢
and the rest of'the mdustry. " When consumer testing indicated that a product was
lacking in "impact" or some similar descriptor that could be associated with nicotine.
experienced market researchers and product developers would compensate by increasing
nicotine levels to provide the necessary impac~ in furore versions of that product.
,a "New Cigarette Pro{o~pes that Neat Ins[cad of Bum Tobacco." R. J. Rcyno ds Tobacco Company.
Wins{on-Salem. NC. 19gg. page 3.
" Freedman AM., "Phillp hlorr;s blemo Likens Nicotine to Cocaine," The Wall Srree{/oumal, December
$. 1995. BI.
)s OunN. Supra n,2.
Charles. supra n. ~.
Tcagua. supra n. 2,
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As in any discipline, basic ph~macologlcal resem'ch was necessary to properly
unders~nd a phenomenon. The iodusu'y applled considerable eHor~ and manpower to the
study ofmcotine in order to unders~nd t~s relationship between nicotine and lhe
smoker's needs. Many internal ind~s~y documents that have recently become publicly
available reflect, in pan, he novel and extensive research conducted. Philip Morris
undertook resc~ch into nicotine's effect on brain waves, brain receptors, the
cardiovascular systcm, physlologlcal impact, juvenile hyperidnesis, aJlevlating anxieP/,
su'ess, and aggression, the smoker's motivation to continue smo~ng, as well as on the
smoker's cognitive abilitiesJ6 R. J'. Reynolds (P,.J'R) research involved human
experimentation including analyzing rdcodne blood levels and nicotine urlnc levels as
,,yell as the identification of specific brain receptor locations involving the binding sizes
for nicotine. ,7 British American Tobacco Company (BATCO), the patent company of
U. S.-bascd Bro~ & Williamson Tobacco Co., sponsored pioneering work into the
addictive nature of nicotine more [han 30 years aso and Philip Morris lazer conducted
state-of the-an an{ms[ studies demonstrating that nicotine is a "positive reinforcer." and
,o 141Cong. Rec. 7646 (rcprindng Philip Morris rcscarch documents). July "!f 1995.
,7 R.J. Reynolds Tobacco Company, New Ci_oarene ProtoP.,oes Ihat Hen( [nszeod ot'~rn T~bacco, $up~
n. 13. al pp. 4J7-557.
#
Fluhler. e~. a[. "A Hybrid PBPIOPD Model /'or Ni¢o mic Receptor Dynarnica in the Rat Brain." Duke
Unlvars[ty Medical Center lind P,. J, Reynolds Tobacco Co.. Absol¢~. Society for NrurosrJrnce. 22nd
Ar~ua[
Meeting. Anaheln~. CA, Vol. [$. Pa~ h O¢lobcr 25 - 30, 1992.
194000175
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that this effect is centrally mediated, one of the deriving ch~ac:cdstics of addictive
drugs.Iz
This basic research provided product developers with the scientific foundation that was
necessary to help construct a low tar.cigarene that ma/ntzined an adequate level of
pharmacological activity from nicotine in reduced tar products. Product developers and
blend and leaf specialists were responsible for manipulating and controlling the design
and production of cigarettes in order to satisfy the consumer's need for nicotine in lower
yield products.
Blend changes were an especially import~'mt tool used to ensttr¢ desired nicotine levels.
Tar is e function of tobacco weight. However, an all-burley cigarene will produce a
higher nicotine level than an all-bright tobacco cigarette of the same ,.valghL The
industry "knew that by using a higher percentage ofhlgher nicotine tobacco in their low
tar cigareaes they could achieve an increase of their nicotine levels. Therefore a blend
change incorporating the greater use of higher nicotine tobacco while reducing the overall
tobacco weight, such as through the use of expanded tobacco, could produce a low tar
cigarerle with the desired pharmacologically active level of nicotine associated with a
conventional full flavor cigarette. An example is the Merit Ultra Light. which was
,i H~dbach C.. ec ol.. "A Tentativc Hypo:hes;s on Nicotine Addiction,'" Soulha/nplon, England.
May 30,
1963. pages 1-3.
Hearings on Regulation of Tobacco Produc~. April 2g, 1994, supra n. 6. at 5. 6, 20.
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iau-oduced in 1981 with an elevated nicotine to tar ratio of 0.11 ?' In fact, Philip Mo~s
utilized much of the technology and expertise of leaf and flavor ehemistz? and behavioral
research to mack ihe harsher taste associated with the presence off higher nicotine hurley
tobacco in the blend of MeriL'¢
The cigarette industry also altered the cigazerte filter in order to increase nicotine
delivery. As the public literature describes, t,he ind~y knew that "selective filtration"
was possible.2L Filter design and ventilation allowed the design and manufacture of
cigarettes that removed a higher percentage of tar than nicotine. Selective filtration was
accomplished by altering the technical specifications for a filter, e.g. by selecting
different filter tow combinations, varying the denier per filament, and deciding whether
or not to use additives in the filter. After the b/end was selected, appropriate filters were
;denti/3ed to attain a predetermined nlcotine/tar ratio, Manufacturers ofcigarcrlc filter
materials produced detailed technical presenlations promoting filters that provided higher
nicotlnc to laz ratios by selectively filtering out more tar. As noted above, the public
literature describes these techniques.:-"
Another componcn[ of cigarettes that is used ~o control nicotine delivery is reconstituted
tobacco. The tobacco industry, originally developed reconstituted tobacco as a cost-
.,.
:' Remarks of gep, I-leafy, A. Waxman. July 31. 1995. 1,11 Cong. Rec. H $007.
"0 "Second Speaker. Meril Team," R.cmarks. Philip Morris, Januar), 14. 1976.
~'~ Browne CL.. ~ Third ~dlrion, Hoet.hszCeI~ese C~Iion. 1990. page 72.
"-' su~,,,, l0 1940OO'177
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saving measure. Over the last severaJ decades the induswy has used reconstituted tobacco
products to assist in controlling the r~cofine delivery in cigaze'aes. Reconstituted tobacco
is composed of returned cigazet~es, tobacco sterns, scraps, and dust. By use of ehher a
wet paper making process or a bandcast process these scraps are made into tobacco shee~
or reconstituted tobacco.23 By controlling the ingredients that go into rn~d',L'~g
reconstituted tobacco, the industry controls the chemical and physical properties of the
finished sheet, including its nicotine content. For example, rcconsfitutcd tobacco used in a
low tar cigarette blend can be made differently from the reconstituted tobacco used in a
full flavor cigarette. The rccon.stituted tobacco blend destined for a low ~,r elgarct~e can
be made wluh a higher concentration of hurley tobacco scraps than the blend of
reconstituted tobacco designated for a full flavor brand. Reconstituted tobacco is closely
controlled for its chemical properties sad burn rate sad flavor controlling additives. The
alkaloid (mostly nicotine) and sugar content of all the scrap used can be measured and
precisely blended into reconstituted tobacco. The levels of nicotine and other key
compounds can also be measured to insure controt in reconstituted tobacco. Quality
control chocks involvin=o the use of a gas or liquid c~omamgraphy to ascertain the exact
nicotine amounts arc routinely employed during the process. Final product that fails to
ma¢~ the design specifications for nicotine can be returned to the start o[th¢ process or rc-
blended.
:~ Browne CL.. supra n. 21. pages 44~7.
8# 088 6019£80it/ O0:L[ 96,8t '80(NOA)
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enabled nlcotin¢ and mr deliveries to be successfully predicted and enabled product
developers to identify which components were required to produce specific nicotine and
tar deliveries. Models of Ibis type are well suited to the use of compuPrs and arc:
discussed in the published literature,zs
The tobacco indusa7 found that in the manipulation of the nicotine/tar ratio, the methods
used to increase the nicotine to tar ratio sometimes rcsuhed in a cigarette that was too
harsh. With a standard nicozind~ ratio in a traditional cigarette no flavor smoothing
compounds arc generally needed to produce a palatable cigarette. The higher iar levels in
traditional ¢igaretxcs mask the harshness ofnicotlnc and ~c ~soeiatcd compounds
produced in higher nicotine to tar ratios. A low lar clgarctte with a higher nicotine/tar
ra~io tha.a a traditional cigarette couid bc very harsh due to the lack of sufficlent specific
tar components to mask the nicotine and related basle compounds. To overcome the
.u Schneider M., ct el., "Computer Aided Cigareae Dcslgn," Abs~n~ez from the 36th Tobacco
Chemists'
Research Conferrace, Raleigh, NC, Paper No. 34, 1982.
DeBmd~bcn HZ., "Role of Ci~m'cne Physical Ch~etemfic~ on Smoke Composition," Absr,'Itc( from the
$2nd Tobx:¢o Chemists" Research Confercnc¢. Mon~al. Quebec, Paper No. 5. 1978.
OeLucia M1.,., el el., "Principles for the Design of Low Delivery Cigarcaes." Abstract from ~he ]4th
Tobacco
Chemisu" Research Conference, Richmond, Virginia. Paper No. 34. 191;0.
Ohlemiller, et eL. "A Malhernatical Model of Cigarette Smoking anal Prcdlcfions of Cigarette
Performance,"
Abstract from 27th Tobacco Cbemlstz' Research Conference, Winston-Salem. NC. Paper No. 34, 19"D.
Curran JO, ¢¢ el., "Perforalcd Ti~ing and Porous Plugweap Effects on Performance of Vented-Filter
Cigatencs: Mathematical Models," Abstract from 34~h Tobacco Chemists' Research Conference. gichmond,
VA. Paper No, 34, 1950.
1940001S0
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. i,.,
harshness dus xo the increased burley in the blend, the ..... z6
mdusu-y used flavor smoo~crs.
While some of the research into the const:'uction and design of the low tat cigarette is
now becoming publicly available, much of the novel and g-:ound tn'eaking scientific
research ofthc tobacco industry has not come to the public's aacntion. The sequestering
of much good science wi~n the industry can be ~accd to fears within the industry that
this research might be used in litigation against the indusa'y. Recent documents and
stories have come to light that illustrate the quandcy faced by tobacco indusay
management. The argument is that any company should not create or be exposed to
information that may come back to haunt them in civil litigation.. The closing down of
Dr. Vie:or DeNoble's nicotine studies at-Philip Morris and the screening of Brltish
American Tobacco (BATCO) scientific reports by Brown & Williamson arEomeys as
described by Dr. Jeffcry Wigand are two well 'known ex~'nples."~7 The point, however, is
that much of thls research is bcneficiai to the smoker if we concede the premise that
smoking is lawful and enjoyable ro many people.
In other counL,ies smoking res,'arch is treated in a much more open manner and this has
led to a great deal of smoking research being performed outside the U. S. Some countries
.,6 Lefftagw¢ll ./C., "Nitrogen Componen~ of Leaf and Their Relationship to Smoking Quali~ and
Aroma." The 30th Tobacco Chemists' Research Conference, Nashville, TN, Paper No. 1. 1976.
:7 Freedman AM.. "Ciguerge Defector Says CEO Lied to Congress Abom View of Nicot;ne."
~r..~,L~gmcJ. Jan,my 2.6. 1996.
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require testing of flavor additives, including tests on animals. In Japan, where The
government con~'ols the tobacco monopoly, the research on lowering carcinogeniciD, is
discussed openly.
Tobacco industry scientists conducted research utilizing elcctroenccphalograrns (EEG's)
in the 1970's7s The initial theory behind EEG resca;ch was to expand upon published
research that nicotine had a beneficial effect on brain wave patterns. The work was
demonstrating that positive brain wave patterns could be ackieved with persons who
smoked a cigarette and were then required to undertake difficult tasks. The workers
tested three cigarettes with the same tar level but varying levels ofnicofine. Subjects who
smoked the.clgarcttcs were monitored by EEG. This research is valuable because ~ the
EEG testing became more sophisticated, the EEG might be used to determine whether
clgareaes had adequam levels of nicotine, and whether a particular ingredient was a
nicotine enhancer or nicotine substiMe.
Research of this type can be carded out in foreign countries, or in an environment where
fear of lawsuits do not override the need to improve products. In an "open" environment,
with cooperation on the nature of cigare,e products between the industry and government
regulators, research ofthls type could be used to "optimize" the cigarette for those who
continue to desire to smoke. Rather than restrict the options of what companies could do.
:s Memo 6"ore WL Dunn m TS Osdene, "Plans and Obje~ives .- 1979," Philip Monis.
December 6, 197S,
~n 141 Cong. Re¢. 7668 et :¢q.
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agreement 6e'CWeen regulators and indusu'y would open up entirely new options for
cigareuc construction and progress in the industr),.
Williato A. Faron¢, Ph.D.
81g
About the Author
Dr. William A, F~,onc, Ph.D., is the PresJdem. Chief Executive Officer, Applied Powar
Concepts, Inc.. a Company which develops chemical technology and biotechnology. Dr.
Fa.rone was the Director of Applied Research, Philip Morris, Inc.. from 1976 to 1984. He
supervised 5 divisions with a total of 1.50 persons (mostly professioaa/s). HE developed
and implcmcmed programs leading to new technology for utilization in new products and
new processes with strong emph~is on biotechnology, physical chemistry, and physics.
From 1975 to 1976, he was the VicE-President, Research and Development of PVO
l, nternational, ]no. From 1972 to 1975, he was lh¢ Director of Scicmific Research, Lever
Brothers Company. H¢ has a B.5. in Chcnfistry (1961). M.S. in Chemistry (1962), and
Ph.D. in Physical Chemistry (1965) all from Clarkson University in Polsdarn. NgwYork.
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