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Product Design

The Manipulation and Control of Nicotine and Tar in the Design and Manufacture of Cigarettes: a Scientific Perspective

Date: 08 Mar 1996
Length: 17 pages
194000167-194000183
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Abstract

Overviews the cigarette industry's role in manipulating nicotine and tar content in cigarettes through the years. Traces nicotine research since the 1960's and says by the early 1980's, the industry understood that "smokers required a minimal level of nicotine within a cigarette." States industry research has shown both positive and negative effects of smoking and states "cigarettes are a nicotine delivery system." Describes the challenges of controlling nicotine levels by modifying blends or cigarette design and indicates nicotine delivery and smoker satisfaction go hand-in-hand. States industry-wide nicotine research is related to nicotine delivery and and product design. Says cigarette filters were changed to increase nicotine delivery, while various blends had specific filters that attained a predetermined nicotine/tar ratio. States the cigarette industry fully understands selective filtration. Describes the fabrication, economy and uses of reconstituted tobacco and says if the final reconstituted sheet fails to meet specifications, it can be recycled. Overviews the difficulties of optimizing the nicotine to tar ratio to provide smoker satisfaction, cautions current tobacco industry research is being hindered by the fear of lawsuits and states: "The argument is that any company should not create or be exposed to information that may come back to haunt them in civil litigation".

Fields

Rank
1
Author
Farone, William Anthony, Ph.D. (PM Former Dir. of Applied Research, Anti-Tobacco Expert)
Hired to make safer products and to find business alternatives outside the tobacco industry for PM.
Hypothesis
Behavior Targeting
Cigarette's effect of enhancing/mitigating specific behaviors
Design changes over time
Changes in cigarette design over the past half century.
Health effects
Design changes which have measurably altered health effects of cigarette smoke, both for smokers and nonsmokers.
Introduction of new/unconventional products
Research and development of novel nicotine delivery devices and experimental tobacco designs.
Low-yield cigarettes
Modification of low yield products to assure that adequate levels of nicotine delivery are maintained, and effects of yield changes on toxicity and dependence.
Mainstream constituent yields
Modification of selected mainstream smoke constituents in response to health concerns.
Measuring human smoking behavior
Measuring the effects of changes in human smoking behavior on intake of nicotine and smoke constituents.
Nicotine transport, transfer, and uptake
Design changes which alter nicotine delivery or effect how the product causes and maintains dependence, including transfer of nicotine from tobacco to smoke, and uptake into the body.
Smoke constituent testing
Development of methods for measurement of gas and particulate yields in mainstream and sidestream smoke.
Smoking psychology and behavior
Toxicity and consumer intake
Development of scientifically valid procedures for measuring biological activity and neurological effects of nicotine and smoke constituents.
Use of filters, paper, and ventilation
Modification of tobacco products through use of filters, paper, and ventilation, and measuring effects on dependence, behavior, and toxicity.
Use of tobacco processing/ blends
Modification of tobacco products through changes in tobacco processing and use of blends, and measuring effects on dependence, behavior, and toxicity.
Keyword
Addiction (Dependence)
Behavioral effects (Behavioral pharmacology)
Addiction behavior, withdrawal, and measured nicotine effects
Benefits of Smoking
Consumer acceptability (Consumer preference)
Daily intake
Delivery modification
Flavor/ Taste (Attribute measure)
High impact/low tar
Low delivery (Reduced delivery)
Nicotine delivery (Smoke nicotine or nicotine yield)
Nicotine manipulation
Satisfaction
Self-administration
Sensory response
Smoke pH
Acidity/ baseness, scale from 0-14, 7 neutral
Smoker behavior (Human smoking behavior)
Puff parameters, daily intake, etc.
Smoking and Health
Tar/Nicotine ratio (Nicotine/Tar Ratio or T/N ratio)
Total particulate matter (TPM or Tar)
Additive
Ammonia
see also: Ammonium bicarbonate, Ammonium carbonate, Ammonium chloride, Ammonium hydroxide, Ammonium sulfide, Diammonium phosphate, and Urea
Urea
Smoke Constituent
Nicotine
Design Component
Blended leaf (BL)
Bright tobacco (Flue-cured tobacco)
Burley tobacco
Burn rate
Cellulose acetate filter (CA filter, Conventional filter)
Reconstituted leaf (RL)
PM @reconstituted_tobacco, c. 1970s-1980s
Selective filtration
Named Organization
British-American Tobacco Co Ltd (British-American Tobacco Co. Ltd.)
British-American Tobacco Company Limited was a operating group under B.A.T. Industries P.L.C. in 1985.
Applied Research
Behavioral Research
Philip Morris Incorporated (Philip Morris U.S.A.) (a wholly-owned subsidiary of Philip Morris Co., Inc.)
A wholly-owned subsidiary of Philip Morris Co., Inc.
R.J. Reynolds Tobacco Co. (Cigarette manufacturer (Camel, Winston, Doral))
Cigarette manufacturer (Camel, Winston, Doral)
Brown & Williamson Tobacco Corporation (B&W)
Subsidiary of BAT U.S., located in Louisville, KY.
Brand
Table
Premier Brand Cigarettes ("Smokeless" cigarette by RJR in the early 1990s)
"Smokeless" cigartte marketed by RJR in the early 1990s. Stationary furnace devices such as this operate by separating the combustion material (carbon) from the aerosol generating material (mostly glycerol) such that the inhaled by-products yielded upon smoking are the distilation products (glercerol and water) rather than combustion products (nicotine + smoke constituents). This is one reason why this product failed in market. Flavoring is derived from tobacco, nicotine, the paper roll and sprayed dried extract. Addition flavor of primarily rasberry ketone and chocolate was also added to enhance tobacco taste and give rise to a "pleasing aroma" in the smoke. This added flavor was a major reason that Premier failed in market as the taste was very different from conventional cigs.
MERIT ULTRA LIGHTS
Subject
Ammonia (Additives)
Bioavailability (Measures)
Blends (Design)
Cancer (Health Effects)
Cardiovascular Effects (Health Effects)
Effects—Smoking Behavior (Effects)
Expanded Tobacco (Design)
Filters (Design)
Formulas (Design)
health effects
Low Yield Cigarettes (Products)
nicotine technology
Paper (Design)
pH Manipulation (Technology)
Receptors (Effects)
Reconstituted Tobacco (Design)
Respiratory Effects (Health Effects)
Sensory Effects—Impact (Effects)
Sensory Effects—Taste (Effects)
Smoke Constituents
Smoke Delivery/Transport (Measures)
Smoke Nicotine (Measures)
Smoke pH (Measures)
Smoothness/Harshness (Effects)
T/N Ratios (Measures)
Tar (Measures)
Test/Consumer Preference (Testing)
Test/Smoke Constituents (Testing)
Tobacco Type (Design)
Transfer to Smoke (Measures)

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The Manipulation ~nd Control of Nicotine and Tar in the Design and ]Vl'znufactura of Cigarettes: A Scientific Perspective by William A. Farone, Ph.D. h is well recogmzed witch th.c. cigareue industry tlmt there is one principal rc~on why people smoke -- to experience the effects ofnicotinc, a known pharmacologically acdve constituent in tobacco. The rccem discussion concerning the regulatory ~ams of nicotine has led to some cort.fvsion over the role of nicodne and tar in the design and cons;ruction ofcigarenas. As a scientist who devoted seven ye~s to the industry as the Director of Applied Research, in the ~,esem'ch & Development departmcm of Philip Morris U. S. A., part of PhiJip Morris, Inc., I would llke to put forth a scientific, hopefully objective, assessment of strides made by fallow scientists w'hhin the +ndustry. Research inlo the impo~ance of nicotine [o |he Eobacco industry can be traced to the 1960's when the British American Tobacco Company initiated research Lo understand some of the actividas ofnicmlne. I Clearly by the 1970"s and early 1980"s the tobacco industry established that smokers required a minima[ level of nlcotine within a c[gare~e? J H~selbaeh CH., el al.. "Final Report on Project H[PPO It." for the Br;t;st~ American Tobacco Co Lid.. [3anc11¢ Memorial Institute, Geneva. March. 1963. : Dunn W1,., "Mocives and Inccntlves m Cigaren¢ Smoking." Philip Morris, 1972. Teague` CE. "Research Planning Memorandum on the Naeafe of the Tobacco Busi©ess and the Cnlcial Role of Nicotine Therein." R. J. Reynolds Tobacco Co.. April 14, 1972. The mdusrry's unde~candi.n8 of the need for a min~um level ofnlcodnc is further reNected in paten~ held by ¢{zarecte manufacmrer,a. ~ U. S. Patenz No. 3.584.630. Inskeep OF=-. "Tobacco Product Havin8 Low Nicotine Contenz Associated with a Release Agenl having Nicotine Weakly Absorbed Thereon." PNJJp Morris Inc..June 15, 1971. C1:18-20. 39-43. 1940001.G'7
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££0" 8P:9~ 96, 8T ~N Knowledgeable industry personnel, primarily scientists and blend and development personnel, understood that a level of nicotine had to be present to result in a commercially successful cigarette. As publicly available documents reveal, the tobacco industry, began to scuc~y how to design and constnact cigatez~es to ensure acceptable nicotine lcve']s.) It was common knowledge wltldn the industry that cigarettes without nicotine would not sell. Nicotine free cigarettes in the 1950's and 1980's were failures.4 Wh~le the negative health consequences of smoking, particularly emphysema and the increased rate of lung cancer among smok,'rs, a~e well known, it should also be noted that smoking, like the use of fermented beverages and bean and leaf extracts, is a centuries old phenomenon. The fact that a wide va,"ie~ 0fplants contain chemlca]s with pharmacological activity can either bc regcrded as positive or negative depending on whether one is looking for a cure for disease or believes that behavior modification is a negative result. Research by ~he indusc~ has shov,'n that the pharmacological effects of nicotine have been a two edged sword. The indusew understood ~hal consumers smoke cigaRttes U. S. Patcnl No. 3,109,436. Barley A.. el el.. "Tobacco Products." Philip Morris Inc.. November 5. 1963. C1:11-I:~. 34.39. Eichom PA end Punn WL, "Quarterly Report of" Projecs 1600 and 2302." Philip Morris, December ,~ ]. 1970. in 14 ] Cong. ReC. H$127 ¢~ seq. Philip Morris USA, "Research and Development Five Year Plan. 1974-1978." M~y 1973. in 141 Con~. R©c, H$130 e: seq. "~ Freedman AM.. "Past is Ominous fOr Substird|¢ Smokes." The Wall StTeet Journal. 31./fie 15. 1989. 2 194000168 £8 a 088~'6019S$ :0N/ 8£ :91 96 21 '$0 (N0~) -3tllffI~hi ~ t'/[3~ 'HSIi~ ~0~,I
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i 8b:gT 96, 8T ~UN because oft.he pharmacological properties of nicotine,s Industry researchers were also aware ,.hat the nicotine found within cig~ett¢ smoke may have negative peripheral nervous system (cardlovascular) effects .6 However, it should also bc pointed out that industry research on nicotine's pha.n-nacological effects has shown some potential benefits. For example, research completed by g. J. Reynolds Tobacco Company maintains that cigarettes provide smokers with psychological benefits, such as incrca.sed mental alermcss and anxieL'y reduction.~ In addition, research at Philip Morris analyzed the possible benefit ofnlcotin¢ related to hyperkinetic children as well as nicotine's beneficial effects on reducing stress experienced by smokers and improving the performance of tasks,s :l Ryan/Dunn Alternate. "Third Version ofBo&rd l~eaenmtioa." Philip Morris. Fall 1969. in 141 Cong, gec. H7646 et scq. Mr-too room JL Charles to g.B S¢ligmaa, "Ni¢oHne ReccpEor Program - Onivcrsi~ or Rochester." March IS. 1980. in 141 Cong. Rec. H7650 a seq. Teague. supra n. 2. Charles. supra n..5. Hearings on Regulation of'Tobacco Producu. ~rore the Subcomminee on Health and the Envffonmcnt of the Comminee on Energy and Commerce. 103d Cong. 2cl Sess.. p~. 3 a133 (April 25. 1994) (testimony of former Philip Morris scientist Victor John DeNoble. Ph.D.). ) Robinson JH. el el.. "The Role of Nicotine in Tobacco Use." Ps'.'ehonharmaeofoov. 105:397. 1992. z Philip Morris Research Center. "Behavioral P, es©nrch Annual Report." July 18. 1975. in 141 Cong. gcc. H76~2 el seq. Memo from FJ Ryan |o ".6'L Ounn. "Proposed Research Project Smoking and Anxieiy." Philip Mort'is. Deccmber 2.i. 1969. in 141 Cong. ge¢. H'/648 et scq. Eichom PA. ¢t el.. "Ouartcrly Repe'~ -- Projects 1600 and 2302," Philip Morris. October ,5. 1972. in lot Cong. R:c. HTf~49 c~ seq. 1940001.69 ~8 d 088~6019£8 'ON/ 8£:91 96,8t '80(NO~) ONI~I3I~ ~ NI~ '~1[~ ~0~
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6~:91 96, 81 ~W If we accept the premise -- as the cigarette industry, sute]y does -- that ciga.rencs are a nicotine delivery system, and that current laws do not forbid the self administration of nicotine via smoking by adults, then it becomes a desirable mchnical challenge to decrease the "tar" in a cigararte while mainmirdng the delivery ofnicofine. This has been a key objective of the cigare~e industry over the last 20-30 years, aS some industry documents now publicly raveal.9 Minimizing the exposure to the potential negmive health effects of the undesirable chemical components in tar while maintaining an acceptable and pharmacologically active nicotine level is thus a valid and useful technical challenge that i and many of my former colleagues in the cigarette industry considered a top pdofiP/. Achieving this acceptable and pharmacologically active nicotine level was an enormous challenge. It required cigarette manufactu.r,'rs to deliberately control the levels of nicotine in their products in order to overcome the naturally-occurring variabJlhy of nicotine in tobacco plants. Since [obacco is a natural product and the contenl of nlcofine varies from year to year. by type of tobacco, by varieties within types, and from farm to farm, it is also necessao' to be able to control nicotine levels and the ratio of nicotine to '~ Memo from TS Osdene Io WL Dunn. "'~.Year Plan." Philip Moffis, Oclober 29. 1973. in 14 t Cong. Rcc. H 8149 et seq. Teague, supra n. 2. Morini HA. "'Cigateacs wiih He01th Assurance," BATCO, 19~6. U. S. Patent 4.676~$9. Ellls l',lP., et aL "Nicotine Enhanced Smoking Device," Advanced Toba:eo Produccs Inc., .lone 30, 1957. C h2]-22. 5~-55. 19400.0170 4 £8 cl 088'¢6019~E; "()I,I/ 8£:0I g6,8I '~O(NO!~) DNI(II~I,E ~ tiI~8 'fiTIIi¢. ~08~
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9£0 "39~ GP:91 96, 8~ ~dW tar to be able to make a consistent product and to accurately label the product for nicotine and mr as rcquircd by law. Cigm-eue manufactu.rcrs have invested enormous 1"~nancial resources to achieve the desired level ofc~ntrol over ~cotine and tar in ~e[r products. The indus'uy employs two pdnclpal means of comrolllng.the mcotlne levels: 1. By modification and cons'o/of the tobscco blend, i.e., the ratio of BttrIcy (air cured), Bright (flue cured), Oriental, stems, expRnded tobacco products, and reprocess=d tobacco products such as tobacco sheet made ~om stems and waste lea.f. 2. By modification oflhe construction of the cigaret"(e such as filter type, the type of filter ma[c6.al used, the number and placement ofvemilation holrs, the density, composldon and porosi~/of the cig~rene paper, the ]ength and diameter of the paper, and the types and &mounts of flavor additives. Over the years, these techniques have been described or discussed in the public domain at various meetings and by publications in books, palents, scientific papers, and newspapers.~° m T~C I'ol~o~ving references cover a wide varie~ of the published methods for modil'ylnz the nico*ine to tat ratio: t Spears AW.. "Factors Affecting Smoke De}ivery of Nicotine and Carbon Monoxide." presem~d tit the "197~ Symposium - Nicoiine l.qd Carbon Monoxide." presented by' ;he Tobacco and Heakh Research tnsclcu~e and The Kentucky. Tobacco Research Board. November 17-18. 1975. 154000171 98 a 08£#6019£8:0~
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&~'8 "3~b4~ 6~:9T 96, 8T ~UW The s~ongly held conviction of most industry scientists and product developers was d~st nicotine was the primary reason why people smoked. This was sometimes openly expressed." In fat:, it wax commonly understood within the industry ~at the smoker's Spears AW and Jones ST, "Chemical mad Physical Criteria fat Tobacco Leaf of Modem Day Cig~e'~.s." Recent Adv~nee~ in Tobacco Sclen¢~, 198 l, 7:19-39. Halmr I'SM., et al., "Effect of Tobacco ReconstinJtlon and Expansion Processes on Smnka Composition," in Recent Advxnee~ in Tobacco ~el~nce. ]2nd Tobs¢¢o ChemlsCs' Research Conference, October ~0 - November l, 1978, voL 4, pages [ 13, 126. Freedman AM., et sl., "Why Don't Low-Tar Cigarencs Have Lower Nicotine?" Th¢ Wall gh'eet Journal. July 14, 1995. Freedman AM, "Impact Boos[at' Tobacco Firm Shows How Ammonia Spurs Dcllvary of Nico~," The Wall Street Journal. October I g, 1995. "Filter Material Red~ces CO/Tar Ratio Wichout Pressure Drop," Tobacco Reporter, April 19$$; 112(4):30.34. Kiet'ar .rE.. "Ventilated Fihers and the~" Effect on Smoke Composition," Rr..scarch Laboratories. Tennessee East?nan Company, pa=oes 69-83. McMu~ie A.. et aL. "Ci~arenc Paper Effects on Tar/Nicotine and COCl'ar Ratios," Abstracl flora the 351h Tobacco Chemists' R, ese~teh conrerenc¢. Winston-Salem. NC. Paper No. 17. 198 I. S,'Ike WA. "Making lh¢ C~g~ene Do Just What You Want It To Do." Jouenol TobacCo lmer.atlonal. September 16. 1983. Norman v., "The Effect of Tip Dilution on the Fikcadon Efficiency of Upstream and Downs,'cure Segments o/' Cigar~e Filters," 8eitroge ".ur Toba¥or.d, unX International. VoL 12, No. 4. July 1954. Browne CL.. The De¢i~ ot'Ciearenes. Third edition, Hoechst Celanese Corporation. 1990. page 7":. Browne CL. eta[.. "The Eff¢cx of Fihar Ventilation on Ihe Yield and Composition o1" Halnsrrcam and Sfdesn'e,,',.m Smoke," Abstract from Ihc .32nd Tobacco Chemisu' Research Confeeen¢©. Montreal. Canada. Paper No. 16. 1978, Owens V/F, "Effect of Cig~rcne Paper on Smoke Yield and Composition." Abstract from the ~2nd Tobacco Chemlsu" Research Conference. Monrre~l. Canada. Paper No, I. 1978, Lcc BM. "Modification of' Nicotine to Tat R0.tio in Cigar¢r~c Smoke'." Abstract from Ihc 42nd Tobacco ChcmisU' Rcsezsch Conference. Lexington. KY. Paper No..34. 1988. Philips JA. "Fikers for Cigsrenes: An Integral Pan of the Cigarette." Tobacco Reporter. October 1981. L8 d 088 6019£ 'bE 6 :91 96,8 [ 'SO (NOA) 1.94000192 ONI(]'I31S NIl{}1 'fiS IR PI0}tA
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8£0"35Ud 6~:91 96, 81 ~UW acceptance ofa cigaseue was related to the amount of nicotine it contained. Exter~tve. in some instances ground breaking, research by the tobacco industry was necessary, to construct a cigarette that ensured an adequat,, delivery of nicotine as the cigareu¢ market evolved from the traditional full flavored, urufhared product of the 1950's to the filtered, low tar cigafeue demanded by many smokers for the last 30--40 years. The objective of industry scientists and product developers, simply stated, was to provide the consumer with the same pharmacological satisfaction derived from nicotine in the natural blends and flavor of the full streng'~h cigarettes of the 1950's as the marketplace shifted to the naturally less flavorful and satisfying low tar and nicotine cigarette demanded by the more health conscious consumer. A major contributor to this process was Dr. William Dunn, Principal Scientist and manager of the Behavioral Research group of Philip Morris. Durra believed that nicotine was a beneficial component of cigarette smoke,t: Tar was considered to be the "biologically active," i.e. harmful, component of cigarette smoke. Therefore. the development of low tar cigarettes that gave the smokers the nicotine they wanted but exposed them to less tar were considered good research and product development objectives. Industry scientists were proud to be working on the development of these products. D;scussions at industry, or company sponsored meetings such as the Tobacco " Dunn. mpr'a n. 2, Ch:lr]es. supra n..~. Tcaguc. supra n. '~. J'~ Dunn. ~upn~ n. 2. 88 d 088 60t9£8 6£:9l 96,8l'80(N0~) 194000173 OttlflTH~I ~ NI~8 'A~'iIM ~08~
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6£0 "39~d 0~:9~ 96, 8~ ~b~ Chemists Research Conferences o~en occu~ed among blend specialists, market researchers) and research & development scientists on how to attain that level of acceptability while reducing the tar, An armmpt by R. J. Reynolds to produce the ultimate low tar cigarette wa~ the PREMIER nicotine delivery device. PREMIER, which was test marketed by R2R, delivered virtually no tar at nicotine levels slightly lower than ctaxently marketed fuller flavor low far cigarettes,t~ According Io news reports, Philip Morris was also working on their own version of PILEMIERo code named TABLE.jJ While working at Philip Morris, D~ and his behavioral scienco group promoted the need to provide adequate levels ofalcotine in the product, and to maintain adequate levels ofaicofine in order to keep smokers satisfied. This concept of nicotine delivery being essential to consumer satisfaction was common "knowledge within Philip Morris • I¢ and the rest of'the mdustry. " When consumer testing indicated that a product was lacking in "impact" or some similar descriptor that could be associated with nicotine. experienced market researchers and product developers would compensate by increasing nicotine levels to provide the necessary impac~ in furore versions of that product. ,a "New Cigarette Pro{o~pes that Neat Ins[cad of Bum Tobacco." R. J. Rcyno ds Tobacco Company. Wins{on-Salem. NC. 19gg. page 3. " Freedman AM., "Phillp hlorr;s blemo Likens Nicotine to Cocaine," The Wall Srree{/oumal, December $. 1995. BI. )s OunN. Supra n,2. Charles. supra n. ~. Tcagua. supra n. 2, 1940001'74 68 d 08~#6010£~0N/ 6G:gt 96,£l'~0(R0~) DNIGI~I~ ~ NIlE 'A31I~ BO~
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0S:9T 96, 8T ~UW As in any discipline, basic ph~macologlcal resem'ch was necessary to properly unders~nd a phenomenon. The iodusu'y applled considerable eHor~ and manpower to the study ofmcotine in order to unders~nd t~s relationship between nicotine and lhe smoker's needs. Many internal ind~s~y documents that have recently become publicly available reflect, in pan, he novel and extensive research conducted. Philip Morris undertook resc~ch into nicotine's effect on brain waves, brain receptors, the cardiovascular systcm, physlologlcal impact, juvenile hyperidnesis, aJlevlating anxieP/, su'ess, and aggression, the smoker's motivation to continue smo~ng, as well as on the smoker's cognitive abilitiesJ6 R. J'. Reynolds (P,.J'R) research involved human experimentation including analyzing rdcodne blood levels and nicotine urlnc levels as ,,yell as the identification of specific brain receptor locations involving the binding sizes for nicotine. ,7 British American Tobacco Company (BATCO), the patent company of U. S.-bascd Bro~ & Williamson Tobacco Co., sponsored pioneering work into the addictive nature of nicotine more [han 30 years aso and Philip Morris lazer conducted state-of the-an an{ms[ studies demonstrating that nicotine is a "positive reinforcer." and ,o 141Cong. Rec. 7646 (rcprindng Philip Morris rcscarch documents). July "!f 1995. ,7 R.J. Reynolds Tobacco Company, New Ci_oarene ProtoP.,oes Ihat Hen( [nszeod ot'~rn T~bacco, $up~ n. 13. al pp. 4J7-557. # Fluhler. e~. a[. "A Hybrid PBPIOPD Model /'or Ni¢o mic Receptor Dynarnica in the Rat Brain." Duke Unlvars[ty Medical Center lind P,. J, Reynolds Tobacco Co.. Absol¢~. Society for NrurosrJrnce. 22nd Ar~ua[ Meeting. Anaheln~. CA, Vol. [$. Pa~ h O¢lobcr 25 - 30, 1992. 194000175 9 OP d 088~60[9~8 'Ot{/ O0:L[ 90,8[ '80(RO~) ORI(lq~I~ ~ ~II~ 'h3II~ ~{O}{i
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0£:91 96, 8~ ~N that this effect is centrally mediated, one of the deriving ch~ac:cdstics of addictive drugs.Iz This basic research provided product developers with the scientific foundation that was necessary to help construct a low tar.cigarene that ma/ntzined an adequate level of pharmacological activity from nicotine in reduced tar products. Product developers and blend and leaf specialists were responsible for manipulating and controlling the design and production of cigarettes in order to satisfy the consumer's need for nicotine in lower yield products. Blend changes were an especially import~'mt tool used to ensttr¢ desired nicotine levels. Tar is e function of tobacco weight. However, an all-burley cigarene will produce a higher nicotine level than an all-bright tobacco cigarette of the same ,.valghL The industry "knew that by using a higher percentage ofhlgher nicotine tobacco in their low tar cigareaes they could achieve an increase of their nicotine levels. Therefore a blend change incorporating the greater use of higher nicotine tobacco while reducing the overall tobacco weight, such as through the use of expanded tobacco, could produce a low tar cigarerle with the desired pharmacologically active level of nicotine associated with a conventional full flavor cigarette. An example is the Merit Ultra Light. which was ,i H~dbach C.. ec ol.. "A Tentativc Hypo:hes;s on Nicotine Addiction,'" Soulha/nplon, England. May 30, 1963. pages 1-3. Hearings on Regulation of Tobacco Produc~. April 2g, 1994, supra n. 6. at 5. 6, 20. ,o i94000176 tP a 08 60t9£8"0# O0:LI 96,81 'SO (NO~)

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