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Product Design

Project Tomorrow Status

Date: 15 Jan 1988
Length: 2 pages
1002815704-5705
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Abstract

Describes testing, current products and other approaches to fire safe cigarettes. Testing on Marlboro and Winston smokers revealed that they found the prototype cigarettes lower in acceptability. Models for both Parliament and Benson and Hedges found models with normal citrate gave reduced mass burn rates but increased tar and puff counts. Other approaches will include putting DAP on filler, putting IS in blend and putting phosphate paper on low density rods. Plans for the rest of 1988 are also laid out.

Fields

Author
Geiszler, W.A.
Recipient
Houck, W. G.
Associate Professional
Hypothesis
Introduction of new/unconventional products
Research and development of novel nicotine delivery devices and experimental tobacco designs.
Mainstream constituent yields
Modification of selected mainstream smoke constituents in response to health concerns.
Use of additives
Modification of tobacco products through use of additives and measuring effects on dependence, behavior, and toxicity.
Use of filters, paper, and ventilation
Modification of tobacco products through use of filters, paper, and ventilation, and measuring effects on dependence, behavior, and toxicity.
Additive
Citrate
Phosphate
Diammonium phosphate
Design Component
Low density rod
Salt cased blend
Mass burn rate (MBR)
Prototype
POL 3566
POL 3567
POL 3568
Operation/Project
Project Tomorrow (Fire Safe Cigarette)
Named Organization
FTC, Federal Trade Commission
POL, Product Opinion Lab
Subject
Fire Safe Cigarettes (Products)
Paper (Design)
Density (Design)
Burn Rate (Design)
Puff Count (Measures)
Test/Consumer Preference (Testing)
Brand
Benson & Hedges (PM)
Marlboro (PM)
Merit (PM)
Parliament (PM)
Winston (RJR)

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Page 1: zlz24e00
Subject: Project Tomorrow Status a POL Tests (a) Phase I (POL 3566): Marlboro smokers rated Phase I'candidate lower in acceptability (p <.0I5) : N'SD among Winston smokers (b) Phase II (POL 3567): Test released for shipment 1l6/8'8 (c) Phase III (POL 3568'): Both Marlboro and Winston smokers rated Phase III candidate'lower in acceptability Current Products (D. Sealey) (,a) Parliament KS: Models with normal citrate gave reduced MBR (163'to 58), increased FTC tar (9.2' to 10A) and PC (17.8' to 8.5) (b) B&H Deluxe UL: Models with normal citrate gave reduced MBR (61 to 5I8)1,~ slightly~ increased FTC tar~ (',4A to~ 5.2)! and PC! (&.9 to 9.~3')~ (c) Merit 100's: Models to be made at MC with normal citrate Other Approaches V (a) DAP on filler: Models with DAP on Marlboro filler being,mad.e this week ' ,. ~ (b) IS in blend: Phase III model with I'S'tested well in subjective screening; further models being planned t ; (c) Low density rod: Models with phosphate paper on l'ow density rod 1. included' in Gus Keritsis''s test being made thisi monthi N ~ ~ Plans for 1988 ~. ~ (a) Develop and consumer"test subjectively 2nd Qtr., 88 ~ E;. improved'versions of Phase I, II, and III Marlboro KS candidates ~ ~ (b) Maintain current products < 64 MBR 2nd Qtr., 88
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(c) Target new products < 58 MBR (d) Develop Phase I models for B&'H 100's,. Marlboro Lights KS pnd 100''s, Merit KS for consumer testing (e) Evaluate new technologies (salt casing,,, low density rod, IS, etc.) continuing 2nd' Qtr., 8'88 continuing (f) Condiuct factory trials of'new materials 4th Qtr., 88 ~ and processes W. A. Geiszlier t, - cc: ,7. Charles L/ W. P. R. C. H.. J. G. Dwyer Gauvin Heretick Moogalian Spielberg Whidby Yatrakis, .i,,.:

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