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Product Design

Smoker Psychology

Date: 12 Mar 1976
Length: 2 pages
1001925744-5745
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Abstract

Compiles and summarizes the status of February, 1976 projects.

Fields

Author
Dunn, William L., Jr., Ph.D. (PM Smoker Psychology Principal Scientist 1970s-80s)
Principal scientist at PM during the 1970s and 1980s, nicknamed the "Nicotine Kid." Supervised Victor DeNoble, Paul Mele, Carolyn Levy and others. Led "smoker psychology" programs for PM.
Hypothesis
Health effects
Design changes which have measurably altered health effects of cigarette smoke, both for smokers and nonsmokers.
Inhalation Profile
Are cigarettes designed to cater to individual inhalation profiles?
Measuring human intake
Development of scientifically valid procedures for measuring tar and nicotine levels that more accurately reflect human intake.
Measuring human smoking behavior
Measuring the effects of changes in human smoking behavior on intake of nicotine and smoke constituents.
Smoking psychology and behavior
Keyword
Behavioral effects (Behavioral pharmacology)
Addiction behavior, withdrawal, and measured nicotine effects
Cardiovascular system (Heart)
Central nervous system (CNS)
Dose-response
Drug effects
Free nicotine (Unprotonated or unionized nicotine)
Human testing
Psychological effects (Experimental psychology)
Perception patterns, inhalation patterns, and effect on delivery
Sensory response
Smoker behavior (Human smoking behavior)
Puff parameters, daily intake, etc.
Total particulate matter (TPM or Tar)
Additive
d-Nicotine
d,l Nicotine
Smoke Constituent
Nicotine
Total particulate matter
Design Component
Denicotinized tobacco
Named Organization
Federal Trade Commission (Enforcement agency for laws against deceptive advertising)
Enforces laws against false and deceptive advertising, including ads for tobacco products. Ensures proper display of health warnings in ads and on tobacco products;collects and reports to Congress information concerning cigarette and smokeless tobacco advertising, sales expenditures, and the tar, nicotine, and carbon monoxide content of cigarettes.
Descriptive Panel
Brand
Marlboro 85
Subject
Cardiovascular Effects (Health Effects)
CNS/Brain (Effects)
Effects—Smoking Behavior (Effects)
Puff Count (Measures)
Respiratory Effects (Health Effects)
Test/Animal Subject (Testing)

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Page 1: rtc64e00
1 I 1 1 I 1 4 1 1 I I I 1 I I J I D J V CHARGE NUMB~ER: 1600 PROGRAMiTITLE: Smoker Psychology PROJECT LEADER: W. L. Dunn, Jr. PERIOD COVERED: February 1-29, 1976 DATE OF REPORT: March 12, 1976 Project Tftl'e: Introversion-Extraversion Written by: R. Lieser and F. Ryan Data collection continues, but slowly. We are only using the extremes of the introversion-extraversion continuum, so we have a restricted pool of subjects. Project Title: Verbal Learning Written by: F. Ryan and R. Lieser Data collectton continues. This study has been compl!etely imbedded within the introversion-extraversion study and has used the same few subjects. Because we are dissatisfied withithe consequent sl!ow rate of progress we have decided to change the populatfon from which we draw subjiects. Now we will accept any subjects, smokers versus nioinsmokers, without regard to their personalities. .1 Project Tit1e: Heart Rate Written by: F. Ryan To prepare for a study onithe effects of d or d,Z nicotine on the peripheral nervouls system, we are routtnely monitoring, heart rate changes in the lab area from selected subjects before and after smoking. -Nicotine dose is being manipuilatedl via number of puffs at 30 sec. i.ntervals on a Marlboro 85. Project Title: Regulator ldlentificatioin Proigram Written by: C. Levy Six college students are cuirrently participating in our initial study. The butt saving stage of the study has been completed, and now the students are coming, to the laboratory for four visits each. We are now recruiting additional subjects.
Page 2: rtc64e00
1 I I I I 1 I I I I I I I V 2 Project Title: Smoke Inha:latiion Study Written by: C. Levy Our expertmental cigarettes, delivering 18, 115.7 and 13.3 mg of tar were smoked' by the Descriptive Panel. In, our upcoming study we will use only the 18.0 and 13.3 mg cigarettes since they seem to be easily discri,minable. Project Title: Smoking of Nlicotine-Free Cigarettes Written by: C. Levy We have received samples of ci,garettes made from low alkaloid tobacco. As soon as FTC tar and nicotiine delivery d'~ata are available, flavor work will begin on the cigarettes to make them more acceptable. Project Title: Smoking an6Aggression Written by: B. W. Jones Data collection is continuing. Data have been collected for 65 college student subjects. Project Title: The Influence of Nicotine upon Betta Fishi Aggression Written by: W. L. Dunn Data are being col!lected. The iniitial level of 5 ppm was found to be too high. We are now testiing at the levei of 1 ppm. I

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