Product Design
Smoker Psychology
Abstract
Compiles and summarizes the status of February, 1976 projects.
Fields
- Author
- Dunn, William L., Jr., Ph.D. (PM Smoker Psychology Principal Scientist 1970s-80s)Principal scientist at PM during the 1970s and 1980s, nicknamed the "Nicotine Kid." Supervised Victor DeNoble, Paul Mele, Carolyn Levy and others. Led "smoker psychology" programs for PM.
- Hypothesis
- Health effectsDesign changes which have measurably altered health effects of cigarette smoke, both for smokers and nonsmokers.
- Inhalation ProfileAre cigarettes designed to cater to individual inhalation profiles?
- Measuring human intakeDevelopment of scientifically valid procedures for measuring tar and nicotine levels that more accurately reflect human intake.
- Measuring human smoking behaviorMeasuring the effects of changes in human smoking behavior on intake of nicotine and smoke constituents.
- Smoking psychology and behavior
- Keyword
- Behavioral effects (Behavioral pharmacology)Addiction behavior, withdrawal, and measured nicotine effects
- Cardiovascular system (Heart)
- Central nervous system (CNS)
- Dose-response
- Drug effects
- Free nicotine (Unprotonated or unionized nicotine)
- Human testing
- Psychological effects (Experimental psychology)Perception patterns, inhalation patterns, and effect on delivery
- Sensory response
- Smoker behavior (Human smoking behavior)Puff parameters, daily intake, etc.
- Total particulate matter (TPM or Tar)
- Additive
- d-Nicotine
- d,l Nicotine
- Smoke Constituent
- Nicotine
- Total particulate matter
- Design Component
- Denicotinized tobacco
- Named Organization
- Federal Trade Commission (Enforcement agency for laws against deceptive advertising)Enforces laws against false and deceptive advertising, including ads for tobacco products. Ensures proper display of health warnings in ads and on tobacco products;collects and reports to Congress information concerning cigarette and smokeless tobacco advertising, sales expenditures, and the tar, nicotine, and carbon monoxide content of cigarettes.
- Descriptive Panel
- Brand
- Marlboro 85
- Subject
- Cardiovascular Effects (Health Effects)
- CNS/Brain (Effects)
- Effects—Smoking Behavior (Effects)
- Puff Count (Measures)
- Respiratory Effects (Health Effects)
- Test/Animal Subject (Testing)
Document Images
1
I
1
1
I
1
4
1
1
I
I
I
1
I
I
J
I
D
J
V
CHARGE NUMB~ER: 1600
PROGRAMiTITLE: Smoker Psychology
PROJECT LEADER: W. L. Dunn, Jr.
PERIOD COVERED: February 1-29, 1976
DATE OF REPORT: March 12, 1976
Project Tftl'e: Introversion-Extraversion
Written by: R. Lieser and F. Ryan
Data collection continues, but slowly. We are only using
the extremes of the introversion-extraversion continuum, so we
have a restricted pool of subjects.
Project Title: Verbal Learning
Written by: F. Ryan and R. Lieser
Data collectton continues. This study has been compl!etely
imbedded within the introversion-extraversion study and has used
the same few subjects. Because we are dissatisfied withithe
consequent sl!ow rate of progress we have decided to change the
populatfon from which we draw subjiects. Now we will accept any
subjects, smokers versus nioinsmokers, without regard to their
personalities. .1
Project Tit1e: Heart Rate
Written by: F. Ryan
To prepare for a study onithe effects of d or d,Z nicotine
on the peripheral nervouls system, we are routtnely monitoring,
heart rate changes in the lab area from selected subjects before
and after smoking. -Nicotine dose is being manipuilatedl via number
of puffs at 30 sec. i.ntervals on a Marlboro 85.
Project Title: Regulator ldlentificatioin Proigram
Written by: C. Levy
Six college students are cuirrently participating in our
initial study. The butt saving stage of the study has been
completed, and now the students are coming, to the laboratory
for four visits each.
We are now recruiting additional subjects.

1
I
I
I
I
1
I
I
I
I
I
I
I
V
2
Project Title: Smoke Inha:latiion Study
Written by: C. Levy
Our expertmental cigarettes, delivering 18, 115.7 and 13.3 mg
of tar were smoked' by the Descriptive Panel. In, our upcoming
study we will use only the 18.0 and 13.3 mg cigarettes since they
seem to be easily discri,minable.
Project Title: Smoking of Nlicotine-Free Cigarettes
Written by: C. Levy
We have received samples of ci,garettes made from low alkaloid
tobacco. As soon as FTC tar and nicotiine delivery d'~ata are
available, flavor work will begin on the cigarettes to make them
more acceptable.
Project Title: Smoking an6Aggression
Written by: B. W. Jones
Data collection is continuing. Data have been collected
for 65 college student subjects.
Project Title: The Influence of Nicotine upon Betta Fishi
Aggression
Written by: W. L. Dunn
Data are being col!lected. The iniitial level of 5 ppm was
found to be too high. We are now testiing at the levei of 1 ppm.
I
