Product Design
Smoker Psychology
Abstract
Compiles and summarizes the status of May, 1975 projects.
Fields
- Author
- Dunn, William L., Jr., Ph.D. (PM Smoker Psychology Principal Scientist 1970s-80s)Principal scientist at PM during the 1970s and 1980s, nicknamed the "Nicotine Kid." Supervised Victor DeNoble, Paul Mele, Carolyn Levy and others. Led "smoker psychology" programs for PM.
- Hypothesis
- Behavior TargetingCigarette's effect of enhancing/mitigating specific behaviors
- Inhalation ProfileAre cigarettes designed to cater to individual inhalation profiles?
- Measuring human smoking behaviorMeasuring the effects of changes in human smoking behavior on intake of nicotine and smoke constituents.
- Nicotine transport, transfer, and uptakeDesign changes which alter nicotine delivery or effect how the product causes and maintains dependence, including transfer of nicotine from tobacco to smoke, and uptake into the body.
- Smoke constituent testingDevelopment of methods for measurement of gas and particulate yields in mainstream and sidestream smoke.
- Smoking psychology and behavior
- Sensory targetingTargeting of smokers through changes in sensory characteristics
- Keyword
- Behavioral effects (Behavioral pharmacology)Addiction behavior, withdrawal, and measured nicotine effects
- Consumer acceptability (Consumer preference)
- Human testing
- Impact (Throat grab)
- Low delivery (Reduced delivery)
- Nicotine delivery (Smoke nicotine or nicotine yield)
- Per puff deliveryPer puff tar, per puff nicotine, and per puff CO
- Psychological effects (Experimental psychology)Perception patterns, inhalation patterns, and effect on delivery
- Puff pressure
- Puffing behavior (Human puff parameters)
- Satisfaction
- Smoker behavior (Human smoking behavior)Puff parameters, daily intake, etc.
- Additive
- Menthol
- Smoke Constituent
- Total particulate matter
- Nicotine
- Menthol
- Design Component
- Pressure drop (PD, Resistance to draw (RTD), Flow rate or Draft)
- Named Organization
- Product Opinion Lab (industry-funded)
- Brand
- BRAVO
- Marlboro (PM)
- Subject
- Blends (Design)
- Effects—Smoking Behavior (Effects)
- Low Yield Cigarettes (Products)
- Menthol (Additives)
- nicotine technology
- Puff Parameters (Measures)
- Sensory Effects—Taste (Effects)
- T/N Ratios (Measures)
- Tar (Measures)
- Test/Consumer Preference (Testing)
- Test/Smoke Condensate (Testing)
- Test/Smoke Constituents (Testing)
- Test/Smoking Behavior (Testing)
Document Images
I
I
1
1
4
1
I
I
I
I
I
I
I
1
w
CHARGE NU'MBER': 1600
PROGRAM TITLE: Smoker Psycho1ogy
PROJECT LEA'DER: W. L. Dunn, Jr.
PERIOD COVERED: May 1-31, 1975
DATE OF REPORT: June 10, 1975
Project Title: Prodiuct-testing Methods Study
Writteniby: W. L. Dunn and P. G. Martin
1) Methods in Field-testiing - A Study of Cigarettes and
2) The Infliuence of Tar Delivery and' RTD upon Subjective
Ratilngs of Cigarettes. Report in preparation.
Project Title: Cigarette Acceptability Monitoring
Written by: F. J. Ryan,
Cigarette samplies have beenimade and anal!yzed. The four
lower cigarettes seem fine, the highest was too low. Rather
than miistrust our ability toldesign a 20 mg cigarette, we have
doubts about the analysiis and have requested it be resmoked.
Projiect Title: Personallity and Stimulus Deprivation
Written by: R'. L. Lieser and F. J. Ryan,
Work on instrumentation coniti nu!es . A memo d'escri bi ng
procedure in full was sent to Dr. Dunn.
Project Title: Mixed Pack Study
Written by: F. J. Ryan
Bal l ots are blei ngi cod'ed and keypunchedi. POL report is due
in mid-June.
Project Title: Smoke Deprivation
Written by: F. J. Ryan and R. L. Liieser
Data gathering is complete ainid analysis is underway.
Project Title: Puff Volume Work
Written by: R. J. Ryan and R. L. Lieser
Pilot subjects are being run to see whether smokers cani,,
voluntarily adjust volumes to maintain constant tar per puff'
across different delivery cigarettes.

V
2
Projiect Title: Smoking and Verbal Learning,
Written by: F. J. Ryan and R. L. Liieser
A study is proposed to repil!icate Anderssoni's finding that
smoking one nicotine containing cigarette interfered with
performance improvement onia serial learning task but that after
smoking a second cigarette the performance deficit was wipediout.
No such effect was observed with nii,cotiine-free Bravos. We
criticize this study because nicotilne dose was uncontrolled!, very
light smokers were used, the design was incomplete, the observa-
tioniperiiod wasni't long enough, etc. Our design will correct
some of these flaws. This study, and one as yet to be determined,
will be conducted in conjunction with the Personality and Depriva-
tion investigation mentioned above, and subjiects will participate
in all:three sequentially, instead of simultaneously as has often
been done before.
Project Titlie: Smokiing and Work Rate
Written by: B. W. Jones
A technical report has been completed.
Project Titlie: The Effect of Smoking on Risk-taki1ng in a
Simu ate Driyinig Task
Written by: B. W. Jones
Mood and personality data have beenianalyzed and a technica]
report is being written.
Project Title: Menthol Cigarette Preferences of Blacks
Written by: P. G. Martin and B. W. Jones
A technical report is being written.
Projiect Title: The Inf1uence of Nicotine on Aggression in Bett& Fish
Written by: P. G. Martin and B. W. Jones
Two series of tests have been run in what has been referredl to
as the "toxicity study" part of this investi,gati,on. It has beeni
determined that the LC (Lethial Concentration) is greater than
10 ppm solution of disi0illed nicotine base at 27°C ±10and less than
or eq,ual to 100 ppm. Solutions of 1 ppm and .5 ppm both appeared
to result in avoidance of display to a mirror stimulus and main-
tenance of normal air gulping, and swim pattern. Incholosing the
two levels of nicotine to:be used in the effects study, it is
important that the decrease in aggressive behavior be accompanied
by observations that other behavior have remained normaT. Another
series will be run with 1.0, 01.5, 0.1, and 0.05 ppm solutions before
deciding which solutions will be used in the effects study.

1
3
1
I
I
I
1
1
I
I
I
I
Project Tiitle: Low Delivery Cigarettes - The Influence of
Delivery Ilnformation on Suibjective Evaluations (II)
Written by: P. G. Martin an T B. W1. Jones
Cigarettes have beenimai1ed out to a NatiionaI POL panel and
many of the ballots have been returned.
Project Title: A' LowiDelivery Cigarette with Impiact and Flavor
Wriitten by: B. W. Jones and P. G. Martin
This is the first study in the 5-6 mg tar delivery program
being carried out in collaboration with Paul Gauvin, Barbro Goodman,
and Willie Houck. The purpose-is to evaluate the relative
influences of blend (Standard Marlboro blend vs. 50% burley blien&),
burley spray (100% vs. 50%), and filter system (cellulose acetate
filter vs. papier/celluil!ose acetate filter) on smoke impact and
acceptabil.ity of cigarettes inithe 5 to 6 mg tar range. The eight
experimental cigarettes and a Marlboro control shou]id go out shortly
to 400 RP'3 smokers.
Project Title: Smoking and Aggression
Written by: B. W. Jones
The simulated driving task used in the rilsk-taking study has
been modified so that a college student may receive inaccurate
feedback regard1ing his performance on the task. It is expected
that a stud!ent who is being paid~for successful passing will respond
aggressively if his successful passes are incorrectly recorded as
crashes. There will be 30 subjects tested in each of the three
smoking conditions (nonsmoker, smoker-deprived and smoker). AN
subjiects wi l l have a 10-mi niute practice session before begi nniiing
two 20-minlute trials. The first trial will be with accurate
feedback so that baseline measurements may be obtained before_
inaccurate feedback is introduced. The smoker-deprived grouip
wil'l be given a third trial with inaccurate fe'edba:ck. The group
will be divided, with half of the subjects remaininigideprived and
the other half being permitted to smoke. Subjects will be observed
throulgh a one-way miirror, verbal behavior will be codedi, and the
force with which they push the response buttons will be recorded.
Equipment is on order for modificationis in the response buttons.
College student pi,lot subjects will soon be brought in so that
observational techniques can be perfected.
N,
j h _ . 1 4 /~~ Ca
J
