Product Design
Comments on the Marlboro 'exclusive Selectrate Filter'
Abstract
Comments on use of the phrase "exclusive selectrate filter" on the Marlboro cigarette boxes. Weighs the possibility of the FTC not allowing the "selectrate" name to be used. Justifies use of "selectrate" because of its higher percentage of furfural removal compared to the removal of Tar and Nicotine. Debates use of the term "exclusive" compared to cellulose acetate filters. Suggests painting filter ends red as a "distinguishing mark" that "also connotes high quality." Recommends discussing the "selectivity problem" with "Tom Ahrensfeld to see how far he would be willing to fight the FTC's assumed arbitrary position on furfural" on the issue.
Fields
- Author
- Recipient
- CHRISTENSEN, TS
- Hypothesis
- Smoke constituent testingDevelopment of methods for measurement of gas and particulate yields in mainstream and sidestream smoke.
- Use of filters, paper, and ventilationModification of tobacco products through use of filters, paper, and ventilation, and measuring effects on dependence, behavior, and toxicity.
- Keyword
- selectrate filter
- furfural
- Marlboro
- FTC
- Smoke Constituent
- Furfural
- Design Component
- Selective filtration
- Cellulose acetate filter (CA filter, Conventional filter)
- Named Organization
- FTC, Federal Trade Commission
- SHEAFFER
- Subject
- Filters (Design)
- Filters (Design)
- Brand
- Marlboro (PM)
- PHILIP MORRIS BRANDS
Document Images
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Co~ents on the t~a.rlbor~ "axoluslve a@l ~e+~t~c~t~a ~'lltsr
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Dra DuPuis has asiced a~e to ~4c~mroent on your Nvve~er 22nd trsema
to him regarding the use of the phrs,se ''~a~uat~v~a ssleotrate
on the ~larlboro ~3ox. The word "seleotrata~'Niaae~s to Imply sel-eo-
_ tivity. I am sure we are juatigiad in using ':selectrateR becauaa
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gelec v~r s no exclust,va to Msrlboro aev~ral other brands P,~~~'i'
using thle celiulose acet~-t~e torot do likeariae), thera is . no_ real ~f`~ ~~'~~
reasun why we shoulc~n't be abla to<'g®t F.T.C. to accept 1t. It ;`Jf ` kt ~~ I'.T.C, choses to
regard selectivity to apply only to tars .st~d .
nicotina, then they may be able to'.stop us from using
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Regard~.n~ the matter of "exclusivity" the ~4f-SB©ro filter is
exclusiv~e with rospevt to the shape and size of the celluloae
acetate t`i~:e, s used in it compared with other filter brands not ° rr s`t~
~:. made by Philip Y~arris. I doubt xhather It can be designated as { exclusivs in any other
aense,
There is something else we i~ight be able to do to justify the
- use or the word "exclus3:ve'. This was suggested by i~r. A. R.
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appear on the v3.aable end of the plug. This rsoul4 be.registared
plug is mounted on the end of the eigarette, s txny red dot Ki].1
filteN could be dyed a bright oolor, such as rad, so that when'th$'_'
4' KeeiPfe a few days ago. A portion of the tow used in the )3arlborti .
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A7 stn Antti~.ztsan hi Y1+ na~~l tt~~ . ' ~, ~. . :
It uses a white dot for a distinguishing pen. i»guishSng mark, and the mark
for Marlboro. An example of this is the Sheaffer lifetime Pountair- "''4
It Is reco=endecl_ that the $electivity problem be talked 'over;
with Tom Ahremsfela to see how far he would be willing to zo to
T Qj
CC sMr. R. R. Hlllhiser
Dr. L. S. Harrow
Dr. R. N. DuP'uis
