Product Design
Production Request for Sex-2 Project Cigarettes
Abstract
Purchase request for SEX-2 study which identifies three brands for testing: Control Marlboro (20 mg Tar), Low delivery Marlboro (14-15 mg), and High Delivery Marlboro (25-26 mg).
Fields
- Author
- FORREST, B
- Hypothesis
- Smoking psychology and behavior
- Elasticity and Product Control
- Keyword
- Intake (Smoker yield)
- Low delivery (Reduced delivery)
- Design Component
- High flavor/ impact blend
- Operation/Project
- SEX-2 (Daily smoker intake)1969 study of the cigarette smokers daily intake when switching from 85mm to 100mm cigarettes.
- Named Organization
- Analytical Division
- Subject
- Effects—Smoking Behavior (Effects)
- Brand
- Marlboro (PM)
Document Images
C 0 N F I D E N T I A L
DATE: April 28, 1969
SUBJECT: Production Request for SEX-2 Project Cigiarettes
extent is daily smoke intake a function of the cigarette smoked?"
The purpose of this study is to answer the question, "To what
Please manufacture the following:
Control Cigarette
Production Marlboro
with 20 mg. FTC
Code # of Packs
Black T4- 30,000
Black C8- 30,000
60,000
Low Delivery Cigarette
Marlboro Type 14-15 mg,.
FTC High Del!ivery
Marlboro Type
25-26 mg. FTC
Code # of Packs Code #' of Packs
Black T4 60,000 Black C8 60,000
The control cigarette packs should
code. This dash should be made as
Shlipping Instructions:
59,960 packs of each
be marked with a dash after the
inconspicuous as possible.
type cigarette to:
Barbara Forrest
Subjective Evaluation Facility
R & D
40 packs of each type cigarette to: Analytical Division
(In the case of the conitrol R & D
20 packs of each code)
.,/jlh
Cc: H. Wakeham C. Filiias~
P. Eichorn F. Daylor
R. Thomson M. Johnston
R. Ikeda F. Ryan
W. Dunn J. Tindall
J. Osmalov M. Cohen
R. Tamol J. Charles
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