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,4 Mr. !. E. Resnik February 13, 196r3 R. A. Tamol Coatroiled Profile Cigaret - Layman's Description You have r8quested that I describe the Controlled Profile cigaret, possible marketable points, etc. in Layman's terms. I think this can beat be accomplished by ansnering the following questions: iiBAT IS ?BE CONTR4LLM YROFILB CIGAIET? The Controlled Profile cigaret is a cigaret that will be completely different than any other cigaret in the narlcetplsce today. It is a cigaret that +Pill giw a different i.ewl of puFf-bf-puff tar as the cigaret is smoked. The main differences of the ci,garet can be described as follows: The two eztreme types of filter ci~;arets that exist in the marketplace today are the so-called flavor cigarets such as Marlboro and Winston and at the other end of the scale reduced tar "heaYth" cigarets that have air diluted filters such as True. On a per-puff basis, tha flavor cigaxeta deliver full-bodied puffs increasing in ma}paitude along the cigaret as the cigaret is smoked. The air diluted "health" cigaret has a siailar pattern of increasing tar but the absolute level of tar per puff is much loxar for the simple reason that air is draura through the filter as the smoker puffs. Total tar delivered for the complete cigaret is therefore significantly less than that of a flavor cigaret. The air dilution described takes place from the first puff. The Controlled °zofile cigaret vi21 be a ciZaret that coobiaes the major attribztss of tbe above two types of cigarets. The flavor cigaret delivers early fl.avorful puffs. The air diluted c£garet delivers lover tar per puff by air diluting the sooke. The Controlled Prafils cigaret will deliver to the smoicer early flavorful puffs and aidway through the cigaret will autoaatically besi.n to dilute thw smoke to zeduce and "control" the tar iahaled duiing the latter portion. TL* composite cigaret (Controlled Profile cigared) wi1i satisfy the ssaoaer since c smokQr essentially acquires this satis€actian during the ear::y puffs and it a£!.1 also reduce the last portion 3sr kufft tar inhaled. Therefore, a ^aat"LLed -Prcfiie ci.-aret will maLntxin a control!a3 rate of tar dradiverF p-r F.;t: res-Aciag_ in a reauced s€,r bur fu_l flavored cigaret. 'rhe relationship of the saveral types of ci?,arets is illustrated as fotiaws:I 1i C88-®17S9

I Pago 2 Mr. F. E. Resnik February 13, ig6a Flavor Cigt. (Marl., Winston) Cigt. Tar Delivery Per Ft:ff Air Jiluted Reduced Tar Cigt. (True) Controlled Profil. Cigt. Puffs Along the Length of a Cigaret WHY IS TSE COi4T.t0LLED Y&OFILE CIC,A= AN IMR.0PEME7T2 1. It will satisfy the full flavor cigaret saoker when he requires satisfaction giving hf.m 4-6 normaL fuil-bodied auffa. Then it will avtos.atica2ly reduce tar delivery of latter puffs while he conticuea to sao a. 2. Harshness level builds along a ciaaret similar to the iacrease ia tar. Last puffs should be as enjoyable as early ;;uffs elim- is3ating the Eiarshness buildup. 3. The sryoker can see the chan,-,e in the cigaret as s•.asll holes in the cigaret rod coated with a white =iLg ssill dar3ten and become readily visibLe as the citaret is s=oked. This visual evidence of the opening of air dilution holes can conceivably give a psychological lift to the smoker. Poseibl'r "SarScetable Points Two eztreme classifications of snokers exist as underlined below. However, the Qajority of filter ci-aret s®oicers probably fall between the tezs groups. Recent surveys show the very high avatren#ss of filter srolr,ers with :esF.act to a reduced tar cib,aret. Pull Flavor Smoicers (riake coespariaon with os+n brand) L. aI:LI-bociiels pttffi 2. Raduction in latter portion cigaret harshness 3: LasC Fuff as good as first 4 SLiminatad .~nnecessary tar that adds nothing to cigaret flavor end actuaily detracts froai it dtzriag latter e.Sortion cigaret sneoking 5. Cooler a®oke (to be confirmsd) 6. Automatic reduction in tar. 7. Reduced total tar

Pags 3 Iir. F. E. Resni3c February 13, 1968 "Aeat'tis" Smokers 1. LoAaered tar delivery at last puffs sehare it does the most good 2. Can see diirtion taking place 3. Can nov have flavor in a reduced tar cissaret 4. Cooler smoke (to be confircaed) I feel that we should make no referene• to reduced coal temperatL:re as it ra=ains to be confiraed. We should leava this aspect of th,a cigarat to eources outside the ci.aret industry oho feel this to be an attribute of the Controlled Profile cigaret in the smoicing and health controversy. /cb cc: Dr. R. E. Seiigmsn 2ft. a. b! . Thouson J I