Packaging and Pricing
SAMPLE PRICES (NET BEFORE SALES TAX)
Fields
Document Images
Sample Prices
(Net before Sales Tax)
Premium/Marlboro (Gross)
Marlboro (flex/retail fund)
Discount
Lowest Deep Discount
Price Gap ($)
Price Gap (%)
Pack
$1.69-$2.15
$1.56
$1.49-$1.69
990- $1.59
400-770
25%-78%
Carton
$16.37 - $18.49
$15.49
$13.89 - $16.33
$11.99-$12.62
$3.75 - $4.40
30% - 37%
American
Carlton S lims
Montclair
Malibu
Misty
rill
Style
Harley Davidson
B&W
GPC
Savannah Lights Slims
Ligaett
Pyramid
B5lH
Doral
Magna
Winston Select
Camel Special Lights
Qoul2ons/Buydowns
99o buydowns in most pack outlets, some $5.00 off
cartons
99o pricing in most pack outlets, $2.00 off carton in most
carton outlets
$3.00 off carton coupons
99o buydown (cigarette store)
500/$5.00 off in some outlets
500/$5.00 off in all outlets - introduction
15ยข off pack, $1.00 off carton in some outlets
99o buydown (cigarette store)
990 buydown (cigarette store)
B1 G1 F in some outlets
$4.00 off carton coupon
some 131 G1 F, some 4004.00 and 200/$2.00 off, many
B1 G1 F broken down to 99o packs
200 and 500 off in some outlets
