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Packaging and Pricing

SAMPLE PRICES (NET BEFORE SALES TAX)

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Sample Prices (Net before Sales Tax) Premium/Marlboro (Gross) Marlboro (flex/retail fund) Discount Lowest Deep Discount Price Gap ($) Price Gap (%) Pack $1.69-$2.15 $1.56 $1.49-$1.69 990- $1.59 400-770 25%-78% Carton $16.37 - $18.49 $15.49 $13.89 - $16.33 $11.99-$12.62 $3.75 - $4.40 30% - 37% American Carlton S lims Montclair Malibu Misty rill Style Harley Davidson B&W GPC Savannah Lights Slims Ligaett Pyramid B5lH Doral Magna Winston Select Camel Special Lights Qoul2ons/Buydowns 99o buydowns in most pack outlets, some $5.00 off cartons 99o pricing in most pack outlets, $2.00 off carton in most carton outlets $3.00 off carton coupons 99o buydown (cigarette store) 500/$5.00 off in some outlets 500/$5.00 off in all outlets - introduction 15ยข off pack, $1.00 off carton in some outlets 99o buydown (cigarette store) 990 buydown (cigarette store) B1 G1 F in some outlets $4.00 off carton coupon some 131 G1 F, some 4004.00 and 200/$2.00 off, many B1 G1 F broken down to 99o packs 200 and 500 off in some outlets

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