Tobacco Documents Online

http :/Avww.philipmorris. com/getallimg,asp?DOClJ2~-2044 2 312 71/1280 ,/ 120 PA]RK AVE.NUF-, Nb~,V YORK, NY 10017 TO: ~'ina $.~zet,ov DATF-,: May 19, 1992 SUBJI'.CI': ~.-I~e!h~'~r_n/l)isec~t~r~t Br~]r - A~ril 1r)92 Statu~ Renart ltxc foU~wing report ~overs stz~ t~.r M~lboxo m~d ~ D~2ount Br~ds for the mond~ of MA~I.BO~O 1992 RE"fA IL f.'.n m ¢:1 ~,V;(IL~s k-lar'bore ~'~ "Bie ~3onos - 50 f~: Program be~F,t om sc~e0ue, Nhy 1. j~ket. ~e.~m~i.~n ts itc.w :efoccx~ted a~ ] 5~ fl'om 3.~. Revised sniw. :~ $~ c~,n coopor. 2nd a ¢0oT~0i~' ol't~ Ibt' ~ I~1~k Denim J~'ket (g0 .~r,~.~E~ PERIOD I~.-~t~:fNG t.ANE Pack I ofl0 8/4/98 1:15 AM

204423.1271 hltp://www.philipmorris.con~getallimg.asp?DOCID=2044231271/1280 • .M] elements M~i~ B L~ LF AlL etemetxt,~ on M~rlt:0t'e.:,, Me2ratn [~.b I <,It sched'a|e :'o: :;26. Agancy Ir,.'cciv¢,d :_'xtCr, giOn 0tl r0al,.*~J~J$ ~lle ;ta~e: ti,xn ~..e~lr'.oa dt:e 1,.". chang¢: Lrt ra~'haw_ical F,<,I .m~.~ia plat..z:.anlatu:tical,e:t 1,0 '.l='~.~e Mat*~-~tJl:9. .~-.Ta.d~uI!LI~E,: Rcc ae, sL Rar.gLine A~I eler't2rtt~ on .v'l~-:Jul2 fur July books. ~':'*)~rum xe~'k* q~le~ily trial a~cl will mall Lr~'~ {ecod'.lct, along ~'i*h a-$¢ off 2 ofl0 8/4/98 1:15 AM

2044231271 http:/h,vww.philipmorris.corrdgetallimg.asp?DOCID=2044231271/1280 coupnn,; in a flat Value smukcrs (_ ,CLu'reaxty. both programs, arc ~hcduled to rae,.ii beL~mn~g lnaJting 7]7 and eomplerm 8t1 Roc~mmendati~n due 5/! ~. PERIOD - 5 PACK 5 Pack blt¢odu~-~' pr0mo~io~s 'plan m~orarnend~tion acccre.ett by B~. Cm'mndy fin~iziag Mvad.)9 ~d BIGIFTdal oft~r~ t~lail i~cen6v~ ~' ~gk~s a~d Adv, and ~ ~nil~ ~¢~de ~verlay. Mpdl3,o, rp AKlven~'¢ Ad~,cnture Team pro~or~Lm dct:~is tTesenletL I~ S[. M'~na~e.~nel~.t-~!1 I. t,kz.vi~cd proNram in~ c.l~ ¢.s d re'. ~il d~i~ ~. o2 n.qmler" i n ",',31~,~lltent crn:th;l:lity AdO[:iO~ Supl~t~ inc.u~c~ media, outdoor mC A] ¢'lcmcms on cxtrz~rr~;l> ti2__hl timeta'01eg. Re, commendation on pro,auction ea.~,JiLy uf 8~MM E.::at~e card.~ due tlx~m PttC'on 5~'19. %r..\TION.'M. AC?COtqNIS r~ AL ~tcaLs on ,~'hcd:ale. Ig:cmmt.~ mcmo m bc ~..~u,,~ ~ 15_ memo m be. i~;uctct 5,q5. A I ! e leaqlent_~ ,~n schedule. In.:e.mt~[.~ n:em o m he k~;taed 5/15. 3 ofl0 8/4/98 1:15 AM

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~04423.1271 http:/Avww.philipmorris.com/getallimg.asp?DOClD-2044231271/12g0 &-~'r~v p~,nre& I)imct f*{~_i fl concepts 4!2, Ke~'l~nms 4;~e 5~"I I. M..'-il dale, i~,ghl-s 512~ 5 of 10 8/4/98 1:15 AM

~204423127 l http:/Avww.philipmorris.cotrdgetallimg asp?DOCID=2044231271/I 280 mylar wrap which vvuuld no, pass q',~-(.) ]fl l,tich~ I'.(~ld. A11 Ca.tn~fldge UPCs. All rcmreri~s ilae]ttdhl, g in~et'~ve c~wro.,nfly k"tng packed tmo ki~ and purck~u~ 0¢ Cam~dd~c: S ~ crff o~ p~'k. $1.~ off 2 ~ack~ ~d n B2GIF coupon. (, ~ .Sa ~e.s P¢:-ivd hol:df~y ~kc~cd ~tcm~ Oc~cd free with Cambndg~ U~'~, ' Gilt (:u~ticaLc ~pt~d u~wa-ds ~lrl cev~:~pm~ (ap~rox~r,~a~;7 6 ofl0 8/4/98 I:15AM

I04423.J 271 http://wvcw.philipmonis.comfgetallimg.asp?DOCID=2044231271/1280 LBCo t-malizm~ cr~,~tive tbr POS- T'cd(:d 6~ 7 of 10 8/4/98 1:15 AM

~04423J27I http:/Avww.philipmorris.com/gctallimg.asp?DOCID=2044231271/I 280 5tlx Sa:es P're..~r.zyt,ed to Y/¢. Maztz, gem=t',_'t 3:'3. Appro-,.c5 "~.'i~ mincr :r'e,.,isioo~. PC>S m.'..'r~.rial ~ r~ 2roduction. In market "-vlo '5,:22. worldng w'~;ll b~'a.n~ F, rou~ an~ age~cy ~. ~,,,eto~ ]de~ for ~m-e.urton condrmity pro~tm. 5th S.Ae,; Per'lad 8 ofl0 8/4/98 1:15 AM

204423J271 http:/Avww.philipmorris.com/getallimga~p?DOClD=2044231271/1280 Cimd~m: 235M Celt 2: .Mini D;a~: M.~'eh 2, 1992 262 B2~3b' 177 .2% ~ kOlb 211 B2t3 .~F 2~'2 . ol'r,ar~a 9B .1% off :anon 123 . P!us confinuily Ceil I: F~ IGIF ~2G3F 33~3 .~ 54 off c~ton ~4 ~ff c~m~n P~u.* ~ntinuhy ~ff~rs propo~, wi:h n;) o~d itz~ ~dccming C<'~ 3: ~2G3V Ckcata£.:~n: 75M M,.tiLD:tto: Ar~ti: G 1992 9 oflO g/4198 1:15 AM

I0442.3) 271 http:/Avww.philipmorris.com/getallimg asp?DOC/D- 2044231271/1280 Off Celt 2: ~2G31 $S Off $3 Off 10 of 10 g/4/9g 1:15 AM