Packaging and Pricing
Harley-Davidson. It's an Image, an Attitude, a Feeling. (Slides of)
Fields
Document Images
91386229
Hap]ey-OavldsOn,
o "Harley-Dav~dson" smoke~
o ~iar|ey-O~vldsOn* smoker
o All-American scenes
o He~rt~and
It's An Image, an Attitude, a Feeling. (slides
~ *Fad', te. "Har~ey-Davidson
~toecyl es - Harley-Oav { dson
Yupp~es riding Harley-O~v~dson motorcy]es ~
Harley-Oavidson. 's Change, it's ~ow, (contrast bet~eee)
i pack (Fu~l Flavor) vs.~ pa~k~nSs
t,~,, ~,~,u, ¢,,d "~v,~)'"
~ Old He£ley-Davfdosn models vs. new Harley-DavJdson models
~o "Ha~ley's" vs. E~zabeth Ta~lor Halcoim Forbes ~
-~ana vs. Indiana, Oregon, Arkansas ~x ~ ~
Harley-Dav~dson fs a brand with a sturdy f~ork built on i~lge,
built on change. The kind o~ ~a9e su~ed to L~Y's s~kqP; the
kind of change necessaW ¢o de~ver a COmpetitive product for
today's market.
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and cham~e. These are ~he e~eme~l~$ thal~ have ~Ken
~arle~-D~v~dson c~are~es f~om concep~ ~e ~e~ m~rke~ t~ ~ts
and ready to ~o rr. ~os~ br.nd, ~o~ n~o..~ ~un~fl ~.
Harl~-Oavidsoo. It performs. (Slides of)
o Harl~y-Oavidson motorcycle speeding along
A guy o~ a H~r~ey-Oavidso~ getting a
o N~spaper ar~|cles re: Har]~-Oav~dson launc~
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