Packaging and Pricing
Harley-Davidson Cigarettes Billboard Test
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Document Images
89576219
Page 16 of 99
~he n~Harley~Va~deo~ a~ ~he "i~se i~ projects" (average:
16~),
D&__vidsuu: The coloxs of th* packs appear ~o have
and attitudes (~eple vn motorcycle vS. ~lhway wLCh tire 'ntrackea) iu
Hsrley-Da¢ide~". (S~ page Z3 for the dace)
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89576219
Page 18 of 99
. .. ;:.:. ::-..':
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89576219
Page 19 of 99
BLACJ~ FJI~[ WITII Oit.~l~e NIT~ I~ITE
54
14
11
1
2
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89576219
Page 21 of 99
WIT~ W~ITv PACY~./
59 63 60
53 56 4g
tg l~ 32
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89576219
Page 22 of 99
8
Pack" &d |A.~) d~e to
U~alded Recall 60~
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89576219
Page 24 of 99
~vertLai~ ~or ~rley
~to~c~c~8~ ~uld
appeal to blkecs
people
For p~ple ~o s~oke
~or youn~
All uthe~
(zoo) (~o} (~) (1o0) (~ool (lo0)
14 16 ~ ~0 8
10 11 4 8 IS 11
5
8 3 ? 8 3 2
~
3 3
6 - 4
& 3 1 2
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89576219
Page 25 of 99
K~.~y [lkVID~OIi BILLBOarD S'FJD¥
~rea~o~
To ~e
B~y ~be ~et/ellte
All ot~er aleceil~eous
Take ~he road
~a~ley Davi~son
~in~s
A play oa
PACK/
IlOO)
9 12 T 4
-
5 8 8 5
E Z e_ z~.
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89576219
Page 27 of 99
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89576219
Page 28 of 99
12
tlO0) (loo) {100| IlO01 (~00) (1®)
llg~)
~i~ ~ith c~re~tez
~arley Davldsen
~N~e Only) S 13 18
~troducln~ a b~d
c~are~es c0ml~ out 4 1 -
B~¢K a~d ~old ~ckage
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89576219
Page 30 of 99
13
( Continued )
Rod ps©k
Blac~b~oV~uad
Black {U~pe~lfl~)
Black o~ pa~k
~old on pack
Blue
Did ~ot ~ave A
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