Tobacco Documents Online

89576219 Page 1 of 99 http://www.lorillarddocs.corn/getallimg.asp?DOCiD=89576219/6284 8/10/98

Page 3 of 99 89576219 I~f~3DUCT I0~: 3-5 V~st~l/coGypo£nC playback 6 7 11 - lO - 13 1~ - 15 18 - 17 19 - 22 23 2~ - 26 27 - 2~ 29 3~ - 3L 32 3~ 41 - 43 http://www.lorillarddocs.con.dgetallimg.asp?DOCiD=895762 l 9/6284 8/10/98

89576219 Page 4 of 99 http://www.lorillarddocs.com/getallimg.asp?DOCID=89576219/6284 8/10/98

89576219 Page 6 of 99 Ad ~1: ~ed ~ack http://www.lorillarddocs.corrdgetallimg.asp?DOCID=89576219/6284 8/10/98

89576219 Page 7 of 99 http://www.lorillarddocs.com/getallimg.asp?DOCID=89576219/6284 8/10/98

89576219 Page 9 of 99 HARLEY-DAVID$OH. THE CIGARETTE. http://www.lorillarddocs.conffgetallimg.asp?DOCiD=89576219/6284 8/10/98

89576219 Page 10 of 99 A abo~ ~o ~ o~ a ai~la[e~ drive, which is p;esen~ed ~n a se~es of al~des vh~eh a~e z~d to s~it¢ ~ ¢~r'e ~ove~D~ d~n ~ roa~, a "coat=of" board (~rlbo~) along ~h nine ~oncigareCCe billboarda. All ve:e =epeaced durraS ~he drive, once {n a h~Ehway a~cL~ sad once n~d ~ar Icy-Dare.on • Ltk~a/D£sLi~es of ~he • Feelings a~Our cad./Lug the ~Jr~ey-Dav~deen 9ack http://www.lorillarddocs.com/getallimg.asp?DOCID=89576219/6284 8/10/98

89576219 Page 12 of 99 http://www.lorillarddocs.com/getallimg.asp?DOCID=89576219/6284 8/10/98

89576219 Page 13 of 99 5 ~la~k Pack ~'~--~. They a~so pergo~d a~ o~ abov~ ~ uu~d~ rec~ll peck cntore (black vs. :ad) a~d d~si~s http://www.lorillarddocs.com/getallimg.asp?DOCID=89576219/6284 8/10/98

89576219 Page 15 of 99 en~s~dern~ly ~or~ general l~kes ~h~ ~ose ~£~h the ~ed Packs. ?ack~ ~er st, w~gh ~he ~d baud~ the coucca~Cfn~ gold, d£a~£ks for the ~d ~ai. gO S~g~e e~nC O~ the packs ~~o~ an4 ~op-~ao-box po~ol~ee ~ncerea~ http://www.lorillarddocs.com/getallimg.asp?DOCiD=89576219/6284 8/10/98

89576219 Page 16 of 99 ~he n~Harley~Va~deo~ a~ ~he "i~se i~ projects" (average: 16~), D&__vidsuu: The coloxs of th* packs appear ~o have and attitudes (~eple vn motorcycle vS. ~lhway wLCh tire 'ntrackea) iu Hsrley-Da¢ide~". (S~ page Z3 for the dace) http ://www.lorillarddocs.com/getallimg.asp?DOCID=89576219/6284 8/10/98

89576219 Page 18 of 99 . .. ;:.:. ::-..': http ://www.lorillarddocs.com/getallimg.asp?DOCID=89576219/6284 8/10/98

89576219 Page 19 of 99 BLACJ~ FJI~[ WITII Oit.~l~e NIT~ I~ITE 54 14 11 1 2 http://www.lorillarddocs.com/getallimg.asp?DOCID=89576219/6284 8/10/98

89576219 Page 21 of 99 WIT~ W~ITv PACY~./ 59 63 60 53 56 4g tg l~ 32 http ://www.lorillarddocs.com/getallimg.asp?DOCID-~89576219/6284 8/10/98

89576219 Page 22 of 99 8 Pack" &d |A.~) d~e to U~alded Recall 60~ http://www.lorillarddocs.cona/getallimg.asp?DOCiD=89576219/6284 8/10/98

89576219 Page 24 of 99 ~vertLai~ ~or ~rley ~to~c~c~8~ ~uld appeal to blkecs people For p~ple ~o s~oke ~or youn~ All uthe~ (zoo) (~o} (~) (1o0) (~ool (lo0) 14 16 ~ ~0 8 10 11 4 8 IS 11 5 8 3 ? 8 3 2 ~ 3 3 6 - 4 & 3 1 2 http://www,lorittarddocs.con~getallimg.asp?DOCiD=89576219/6284 8/10/98

89576219 Page 25 of 99 K~.~y [lkVID~OIi BILLBOarD S'FJD¥ ~rea~o~ To ~e B~y ~be ~et/ellte All ot~er aleceil~eous Take ~he road ~a~ley Davi~son ~in~s A play oa PACK/ IlOO) 9 12 T 4 - 5 8 8 5 E Z e_ z~. http://www.lorillarddocs.com/getallimg.asp?DOCID=89576219/6284 8/10/98

89576219 Page 27 of 99 http://www.lorillarddocs.com/getallimg.asp?DOCID=89576219/6284 8/10/98

89576219 Page 28 of 99 12 tlO0) (loo) {100| IlO01 (~00) (1®) llg~) ~i~ ~ith c~re~tez ~arley Davldsen ~N~e Only) S 13 18 ~troducln~ a b~d c~are~es c0ml~ out 4 1 - B~¢K a~d ~old ~ckage http://www.lorillarddocs.com/getallimg.asp?DOCID=89576219/6284 8/10/98

89576219 Page 30 of 99 13 ( Continued ) Rod ps©k Blac~b~oV~uad Black {U~pe~lfl~) Black o~ pa~k ~old on pack Blue Did ~ot ~ave A http://www.lorillarddocs.com/getallimg.asp?DOCID--89576219/6284 8/10/98

89576219 Page 31 of 99 http://www.lorillarddocs.com/getallimg.asp?DOCID=89576219/6284 8/10/98

89576219 Page 33 of 99 PLAY~CK 0." BIL~O~ LI~S (lO0) (lO0) (IDOt (100) (lO0) 2 ~'4 9. paCl~/ (tOO) 3 http://www.lorillarddocs.com/getallimg.asp?DOCID=89576219/6284 8/10/98

89576219 Page 34 of 99 rid~ motorcycles - I0 a good ¢~sa" - • en¢1ons 1~ 2 Like the H~ley ~cullne 3 1 1 A21 ot~ PACE WlCB (lOO) PACK/ PAC~ http://www.lorillarddocs.corn/getallimg.asp?DOCID=89576219/6284 8/10/98

89576219 Page 36 of 99 BI,~,CK a_~ ~o 3~ z.~ 2 2 6 - 4 "1 2 l g 4 2 - 2 http://www.lorillarddocs.com/getallimg.asp?DOCID=89576219/6284 8/10/98

89576219 Page 37 of 99 17 http://www.lorillarddocs.com/getallimg.asp?DOCID=89576219/6284 8/10/98

89576219 Page 39 of 99 Kat:Lo L~k~s to ~i~l~kes 2 "CO~JPLI[S" BOARDS R~o Llkes ~ Dls~ke~ http://www.lorillarddoes.com/getallimg.asp?DOCID--89576219/6284 8/10/98

89576219 Page 40 of 99 19 People ~d~o saoke l~ame buildln~ 21 1~ ~2 ~ ? 9 7 18 12 4 "12: 1'5 :15 17 1(1 10 14 ';. 12 ,8 1 IS ; 4 3 1 http://www.lorillarddocs.com/getallimg.asp?DOCID--89576219/6284 8/10/98

89576219 Page 42 of 99 3 ~ 4 2 2 http ://www.lorillarddocs.com/getallimg.asp?DOCID=89576219/6284 8/10/98

89576219 Page 43 of 99 21 General N~ Something nay Ch~gh ( don'~ RED PA~X/ HI 61~A¥ (I00) 7 g' 1 4 2 2 z 1 1 http://www.lorillarddocs.com/getallimg.asp?DOCID=89576219/6284 8/10/98

89576219 Page 45 of 99 Total l~eepun~eu~s: Ta~e 2~ ~re make a 1o~ of • one~ 3 3 http://www.lorillarddocs.com/getallimg.asp?DOCID=89576219/6284 8/10/98

89576219 Page 46 of 99 I£vera~e http://www.lor~ltarddocs.com/getallivag.asp?DOCID=89576219/6284 8/10/98

89576219 Page 48 of 99 ] l~ke ~a~e ~ red hand 4 2 11 2~ 16 ~7 49 T 56 14 24 ~ http://www.lorillarddocs.com/getallimg.asp?DOCiD=89576219/6284 8/10/98

89576219 Page 49 of 99 25 2 2 ~ 10 tIIGItlIAy Y~D {zool http://www.lorillarddocs.com/getallimg.asp?DOCID=895 76219/6284 8/10/98

89576219 Page 51 of 99 Ver~ P,.SD PACK ~NI 'r~ ~.~I~ (100) 3 DL~CX Pkq~/ (aoo) 2: 16 http ://www.lorillarddocs.com/getallimg.asp?DOCID=89576219/6284 8/10/98

89576219 Page 52 of 99 27 Doa'L like the sell c;~are~tes ~n't l~ke so£~ box 6 3 z 1 3 4~ 4 PAP.K/ ~D http ://www.lorillarddocs.corn/getallimg.asp?DOCID=89576219/6284 8/10/98

89576219 Page 54 of 99 ~oo~s 11ke o~er look 3 6 http://www.lorillarddocs.corn/getallimg.asp?DOCID=89576219/6284 8/10/98

89576219 Page 55 of 99 http://wvgw .lorillarddocs.com/getallimg.asP?DOCID=89576219/6284 8110/98

89576219 Page 57 of 99 3O £~ree~ed Yhe~r [ %ou~d check out Che ~o~cco O,g-/alrlgh~ Paekagln~ Is nl~e I ~uld ltke ~o have nice lo~l~ pack an Kmscu~ ~ne ep~al 3~-catch~ pack~e I l~ke the eagle ~a~ge looks 49 6 4 http://www.lorillarddocs.com/getallimg.asp?DOCID=89576219/6284 8/10/98

89576219 Page 58 of 99 31 FEELIN~/~O~TC~I~IflGPACK~]E ~BD P,e, cx BLACK I~oo) (~00~ http://www.lorillarddocs.com/getallimg.asp?DOCID=89576219/6284 8/10/98

89576219 Page 60 of 99 Seutra~ ~ Hesa~lve |3,41) http ://www.lorillarddocs .corn/getallimg.asp?DOCID--89576219/6284 8/10/98

89576219 Page 61 of 99 http://www.lorillarddocs.com/getallimg.asp ?DOCID=895 76219/6284 8/10/98

89576219 Page 63 of 99 33 PACK PACK P/~CK/ P&CX/ {100) (100) |1~o| Dvftn~tely ~o~ld http://www.lorillarddocs.cona/getallimg.asp?DOC1D--89576219/6284 8/10/98

89576219 Page 64 of 99 IAverage ~) IA~era~e ~) ~ Definitely ~o~ld B~y =* De~tn~Lely/Probab£~ No~ld ~y http ://www. lorillarddocs.com/getallimg.asp?DOCID=89576219/6284 8/10/98

89576219 Page 66 of 99 { lOO~ De~lnl~el¥1P~o~eb~ To tr~ soneC~in~ ne~ 28 A ~£~rerent look MXTK '~JBITg ~,k~K/ PACK/ 4 2 3 http ://www.lorillarddocs.corn/getallimg.asp?DOC1D=89576219/6284 8/10/98

89576219 Page 67 of 99 ~6 ~ ~ P£JRCIL~SS rt~TENT OB~INITKL¥/PRDRABL¥ ~UI, D ~ Advertlsin~ e~tice$ e~e-cn~c~in~ i llka ~h~ e~blen/ BL~;R PACX RED BLAC]~ B.~A~K ~ACX WITH ~S 100) ~oo) (ZOO) (I00) 5 ~ 4 1 Like ~he eoloe/blaok 2 All o~her positive 4 4 4 2 4 4 4 Imp P/C:K BI~CI~ RED WIT~ WIFtTI~ P.,M~/ P&CK/ 1 http://www.lorillarddocs.com/getallimg.asp?DOCID=89576219/6284 8/10/98

89576219 Page 69 of 99 I usuall~ a~i~ch brmr~dm If I l~ed ~hem I them I l~ke ~bat I'm Oepends If the~ were inexpen~Lve ~1~ ozher general Adver~lsemen~ ~s http://www.lorillarddocs.com/getallimg.asp?DOCID=89576219/6284 8/10/98

89576219 Page 70 of 99 19~ACK ~ PAC~I¢, Ixoo~ 1 a (ioo) (I00} {~ool 3 http://www, lorillarddocs.corn/getallimg.asp?DOCID=89576219/6284 8/10/98

89576219 Page 72 of 99 BI~C~ ¢ioo) PA~./ caoo) 8" 5 6 $ 4 http://www.lorillarddoes.com/getallimg.asp?DOClD=89576219/6284 8/10/98

89576219 Page 73 of 99 4O ~PINIT~L¥1PR~,.B,.~i~Y ~OULD NOT BUY There Is ~o @ou~ds like ~11 o~her product cba~ac~erl~tic~ be~er ~o~ e~ougk ~dver£~s~cnt for c~ga~e~tes http://www.lorillarddocs.com/getallimg.asp?DOCID=89576219/6284 8/10/98

89576219 Page 75 of 99 http://www.lorillarddocs.eom/getallimg.asp?DOCID=89576219/6284 8/10/98

89576219 Page 76 of 99 ~rue Ci~zret~es a~e 11 11 1;~ 3 2 21 26 22 13 8 :13 .: .~.. 5 ~ 3 1 http://www.lorillarddocs.com/getallimg.asp?DOCID=89576219/6284 8/10/98

89576219 Page 78 of 99 PACK/ Ill GliMAY http ://www.lorillarddocs.com/getallimg.asp?DOCID=89576219/6284 8/! 0/98

89576219 Page 79 of 99 http://www.lorillarddocs.com/getallimg.asp?DOCID=89576219/6284 8/10/98

89576219 Page 81 of 99 H~ A o~en. w~C~ a fuXl pack in the z~ddl~ 3~ 2~ 24 BLACK PACK F.~D PACA 'nSACK RSD WIT~ ~q/~ WITH MHITS PACK/ P~K/ ~S 47 59 ~ 29 ze ~ 2T ~ 6 8 ? 23 24 25 20 7 ? 9 I~, http://www.lorillarddocs.com/getallimg.asp?DOC1D=89576219/6284 8/10/98

89576219 Page 82 of 99 (coat,need) BSA~K PACK ~ PACK It~,D B~AC~ BLA~K PACK ~I~ Total ~e~pon~ts: (~00] (100) (~00) i~oo) ~l~ bavk~rouqd ~0 14 23 re~a~ed aent~cnB - ~e~ a~lve~ package ~7 88 ~4 23 1 1 http://www.lorillarddocs,com/getallimg.asp?DOCID=895 76219/6284 8/10/98

89576219 Page 84 of 99 IIARLE¥ ~VID~CB I~ILLB~)a~tD ~ Co1~3 R~la~ed ~entio_~D~ I~_~ Ssme ~r/tl~ PACK I~BD PACK BlaCl( l~ld~¢K PACK NITE ~Gg ~Z¢~ ~l~ P~K/ P~CK/ ~ ~E ~ADLI~ ~E~LI~ ~ H~G~AY ~)ooI (1~o) (~oo] ~oo~ [100) 5 2 '~ ~ 2 http ://www. lorillarddoc s. com/getallimg, asp ?D OCID=89576219/6284 8/10/98

89576219 Page 85 of 99 http://www.lorillarddocs.com/getallimg.asp?DOCID=89576219/6284 8/10/98

89576219 Page 87 of 99 http://www.lorillarddocs.com/getallimg.asp?DOCID=89576219/6284 8/10/98

l~SE9/6iE9Lg68=OlDOGi, dsg'gra~AI~z~o~/tuoo'so°pPa~qLu°V~//:dllq 9 663° 88 Oged 6I'~9Lg68

Page 90 of 99 89576219 http://www.lorillarddocs.com/getallimg.asP?DOCID=89576219/6284 8/10/98

Page 91 of 99 89576219 http://www.lorillarddocs.con~/getallimg.asp?DOCiD=89576219/6284 8/10/98

Page 93 of 99 89576219 5~ http://www.lorillarddocs.comJgetallimg.asp?DOCID=89576219/6284 8/10/98

Page 94 of 99 89576219 http://www.1or~llarddocs.eom/getallimg-asp?DOCID--89576219/6284 8/10/98

89576219 Page 96 of 99 http://www.lorillarddocs.com/getallimg.asp?DOCID=89576219/6284 8/10/98

89576219 Page 97 of 99 IC=~t I:[I..,.,o ................... 4 ( I .~ http://www.lorillarddocs.com/getallimg.asp?DOCiD=89576219/6284 8/10/98

89576219 Page 99 of 99 http://www.lorillarddocs.comlgetallimg.asP?DOCID=895 76219/6284 8/10/98