Packaging and Pricing
Marlboro Advertising Brief for Leo Burnett Australia 23rd July, 1984
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~an~ volo~ lms dec[eased by over ~O~. Additionally, l, sn 19~4 eovi~op~t ma~e~ by
• b~J~d ~bat ~ae t~¢:e~sed asrke~ ~¢t i~ ne&rZ~ 20 s~a~e points since 19~6.
dl~ndwn~ge.
Pnckage ~ua~
* ~est ~l~e~ @f New,bore ~Jg~e 2§'e ~n ~ hlOe ~ckaq~.
~e~o[ence ~or ~n b~onded
• hAe is cleanly u~|cce~eble.
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