Tobacco Documents Online

NEW PALL MALL 25'S What could be better than a pack of PALL MALL? A pack of new PALL MALL 25's! ADVERTISING! ADVERTISING! /3 ~0 MAGAZINES. NEWSPAPERS. ATTENTIONIGETTING NEW ADS THAT TELL THE CONSUMER THERE'S A NEW CONVENIENT WAY TO ENJOY PALL MALL'S FAMOUS FLAVOR. NEW PALL MALL 25'S. BILLBOARDS AND MORE BILLBOARDS THE NEWS OF NEW PALL MALL 25'S IS SPREADING ACROSS THE COUNTRYSIDE... AN OUTDOOR MESSAGE GUARANTEED TO CATCH THE CONSUMER'S ATTENTION. POINT-OF-SALE EVERYWHERE! THERE'S A BOLD ARRAY OF NEW PALL MALL 25'S POINT OF SALE. NEW COUNTER DISPLAYS, EYE-CATCHING CARTON CARDS AND POSTERS TELL THE STORY. Beginning May 12 The American Tobacco Company Sales Organization, The Best In The Tobacco Business, Will Aggressively Promote Famous PALL MALL Cigarettes... Now In The New Convenient 25's Pack.

TEST MARKET PERFORMANCE NEW PALL MALL 25'S TEST MARKETS - Providence, RI, and Pittsburgh, PA, BRAND INTRODUCED March 1985 NOW PALL MALL RED LENDS ITS NAME AND REPUTATION FOR PROFIT TO A NEW 25'S PACK! -'~TRADE COMMENTS FROM TOBACCO DISTRIBUTORS - "'Sales on PALL MALL 25"s have steadily increased since the introduction in the test market. Surprisingly, it has not hurt the sale of PALL MALL Red, as was the case with some of the other major brands when they introduced their 25's." "... my PALL MALL 25's sales have increased 200%, while my PALL MALL 20s have increases of 7% weekly." "Based on positive response we had with the PALL MALL 25"s in the Pittsburgh Test Market, I am glad to see American expanding its distribution." "Package sales are excellent..."