Packaging and Pricing
[Re: Sale of Products with Lorillard/Harley-Davidson Logo]
Fields
Document Images
1.How wou~d you characterize the first 8-10 veeks of Harley
Sales'. i ~
2.By class of trade~ what would you guess to be Harley's
share of ~arket,..roughly near the ~ginning (lst month) vs
share of, market recently.
Gas Combo
Supermarke~
Drug
Total MirROr
Share of Market
i st ~nth Now
1%
~.Describe the typical person you think is buying Harley
and/or the type Of neighborhood where it's selling
best...worst.
35724

4.What ~i~s have worked the best end are important to the
introduction and on-going ~arketing.
~ 5.What wasn'~ so~. good .... should be dropped or improved.
6. ~t should be added or changed whether it's a piece of
point-of-sale, coupon ad or move B]GIF to week I, etc.,etc.
