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Clubwomen Get Lessons In Cigaret Smoking

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pollay_ads TIIA04.20

Abstract

B+W photo of White female standing in front of room lecturing on how to smoke. Early 20th century. From Life, 1999.

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Philip Morris
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Page 1: tiia04.20
How not to snuff out a cigaret is one of many bad smoking habits demonstrated by Miss Linden Clubwomen Get Lessons In Cigaret Smoking To a small group of members of the Society of New York State Women, Florence E. Linden, pretty registered nurse and ex-actress, recently lectured on the etiquette of cigaret smoking. The women were mostly over 49. The lecture was mostly about habits and manners which make smoking objectionable. The anomaly in these statements derives from the fact that 99% of women over 45 do not smoke and that the lecture was sponsored by Philip Morris & Co. During the past year, Miss Linden ahs toured the country lecturing to clubs, department store employees, nurses, charm school students on smoking manners. Women are the greatest potential market for future increases in cigaret sales. But women's bad smoking habits have furnished the anti-women-smoking campaigners with their best ammunition. Therefore, in her lectures, Miss Linden smartly stresses all the things not to do with a cigaret. Men's pet peeves against women smokers are 1) messy ways of opening packages; 2) affected mannerisms; 3) puffing like a steam engine; 4) lipstick smears. Women growl at men smokers for 1) using dishes; 2) dousing butts under faucet and then dropping in sink. To smokers of either sex Miss Linden advises: when smoking in bed use closed type of ash tray (smoking in bed caused hundreds of deaths last year); in the woods grind butt out against tree; on lawn let butt burn to ashes; for additional hints on smoking posed by Miss Linden turn page.

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