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What Distinguished Doctors Found__On Comparing Cigarettes

Date: 1943
Length: 1 page

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pollay_ads Phil03.04

Abstract

Text with pack. From The Saturday Evening Post. Date Stamped SEP 25 1943.

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Product Type
Cigarette
Author (Organization)
Philip Morris
Type
Advertisement
Brand
Philip Morris

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Page 1: phil03.04
What Distinguished Doctors Found__On Comparing Cigarettes Many thousands of America's physicians already possesses the authoritative reference material on the leading cigarettes regularly smoked in America. For the public, findings may be summed up as follows: Laboratory Comparisons: The four other leading brands were found to average more than three times as irritant. . .with irritant effects lasting more than four times as long. . .as the strikingly contrasted Philip Morris. Clinical Tests (actual smokers) When smokers changed to Philip Morris, every case of irritation of nose or throat due to smoking--either cleared up or completely, or definitely improved. To Physicians: A set of reports (registered) available upon request. Please write on professional letterhead---addressing: Research Division, Philip Morris & Co., 119 Fifth Avenue, New York, N.Y. Scientific proof that this finer-flavored cigarette is far less irritating therefore safer--for the smoker's nose and throat! Call For Philip Morris America's Finest Cigarette Full reports in medical journals by men high in their profession--regularly offered to physicians on request.

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