Pollay Advertisements
Always Buy Chesterfield
Abstract
B+W close-up of actress Lauren Bacall; inset White male in hat.
Fields
- Product Type
- Cigarette
- Author (Organization)
- Liggett
- Type
- Advertisement
- Brand
- Chesterfield
Document Images
[caption] A campaign in newspapers nationwide. Here's one of the dominant space-units, 6 cols. By
17 1/2 inches. Note its emphasis on the ABC theme--Always Buy Chesterfield. This is the theme also
of Chesterfield advertising in magazines, window displays, one-sheets, car cards, and on two coast--
to--coast radio network programs.
"Chesterfield clicks with me, it's my favorite for a swell smoke" Lauren Bacall starring in Warner
Bros. Hit "Dark Passage"
Nobody knows Cigarette tobacco like the farmer who grows it "Our Tobacco here in this section
brings a good price. The Chesterfield tobacco buyers buy the better quality of good ripe smoking
tobaccos, and nobody buys better tobacco on our market. I smoke Chesterfields because they're mild
and pleasing." Claude S. Whitehead [illegible text]
A
B
Chesterfield
Always Milder
Better Tasting
Cooler Smoking
Right Combination World's Best Tobaccos
They Satisfy
