Tobacco Documents Online

All Honor To A Great Athlete Larruping Lou Gehrig of the World's Champion New York Yankees 1. Four home runs in one game Yeow! Lou Gehrig Holds More Records than any other player in the game today. Here are a few for any four-game World Series: most runs batted in (9); most home-runs(4); most bases on balls(6). He has knocked 4 home-runs in one game---scored 100 or more runs and batted in 100 of more runs for 11consecutive seasons. 2. Smack Home--Run King! Gehrig (a regular Camel smoker) has an average of 38 home-runs per season. In 1931, Gehrig shared the crown as the American League's home--run king; in 1934 and 1936, stood at the top alone. Gehrig's follow-through is shown above. It takes healthy nerves to connect, and, as Lou says: "Camels don't get on my nerves." 3. UM-M-M, Here's the best part of eating! X marks the spot where once there was a thick juicy steak smothered in mushrooms--Lou's favorite dish. Gehrig is a big man--6ft. 1in. Tall--weighs 210 pounds. And he has a big man's appetite. Lou eats what he wants and isn't bashful about coming back for "seconds". So for smoking Camels at mealtime and afterward, you have Lou's own words: "I've found that smoking Camels and eating go together naturally." Choose Camel for your cigarette and see how they help ease tension, paving the way to good digestion. What happens is this: Smoking Camels at mealtime and afterward speeds up the flow of digestive fluids. Alkalinity also is increased. Thus Camels give you a delightful sense of well-being. . .they set you right! Smokers find that they can enjoy Camels steadily---between meals as well as at meals---and that Camels never get on their nerves or tire their taste. So make it Camels---they are so mild. 4. Pack of Camels? Yes, Sir! Sock it 'Iron man'! Yes, Mabel, It's his 1809th game without a break Baseball's "Iron--Man"! When Lou steps out on the field, to play his first game of the 1937 season---he'll be playing his 1,809th consecutive game--a record unparalleled in the annals of baseball. Injuries never stopped Gehrig. Once he chipped a bone in his foot--yet knocked out a homer, two doubles, and a single next day. Another time, he was knocked out by a "bean-ball," yet next day walloped 3 triples in 5 innings. Gehrig's "Iron-Man" record is proof of his splendid physical condition. As Lou says: "All the years I've been playing. I've been careful about my physical condition. Smoke? I smoke and enjoy it. My cigarette is Camels." 5. Here's Lou Favorite Bat and his favorite first baseman's mitt. His bat is especially made. He wears our two mitts a season. You cam imagine the knocks he absorbs doing it. Last year, with 1,377 put-outs, his brilliant play at first base was only 6/1000ths short of Perfect. For a sense of deep-down contentment--just give me Camels. After a good man-sized meal, that little phrase 'Camel set you right' covers the way I feel. Camels set me right, whether I'm eating, working--or just enjoying life "Another Big Reason why I prefer Camels,"---continues Lou,(above)--"is that I get a 'lift' with a Camel!" Enjoy Camels freely---for digestion's sake! Camels are mild--smooth and friendly to the throat. Every Tuesday Night! "Jack Oakie's College" a gala fun and music show with Jackie Oakie running the "college"! Catchy music! Hollywood comedians and singing stars! Join Oakie's College. Tuesdays---8:30 pm E.S.T.,(9:30 pm E.D.S.T.), 7:30pm C.S.T., 6:30pm M.S.T., 5:30pm P.S.T. WABC--CBS Network Costlier Tobaccos Camels are made from finer, More Expensive Tobaccos. . .Turkish and Domestic. . .than any other popular brand For Digestion's Sake Smoke Camels [caption] This advertisement, using a format popular in the 1930's, beguiles the reader in a variety of ways.