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Let Up---Light Up A Camel!

Date: 1939
Length: 1 page

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pollay_ads Came02.03

Abstract

Cartoon featuring skier Hans Thorner; small photo of dog (Boston Terrier). From Life magazine, January 23, 1939, back cover. Makes health claim.

Fields

Product Type
Cigarette
Author (Organization)
RJ Reynolds Tobacco Co.
Type
Cartoon
Brand
Camel

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Page 1: came02.03
" Skiing is wonderful sport when your nerves are pleasantly at ease" says Hans Thorner, Nationally known Swiss skiing expert. Hans Thorner director Mount Washington (N.H) Swiss Skiing School. "Morning Mr. Thorner" "Good Morning everybody! I see you've been practicing walking on the level. That's fine. When you can walk on the skis the rest comes easily. Now, let's practice walking uphill" The Herring Bone--the name comes from the picturesque pattern the skis leave in the snow, commonly used only on short, narrow stretches of climbing 1. Swing right leg forward up and around, place right ski down pointing in desired direction, then shift weight to right ski. Kick -turn... Changing direction to the right on a hill. 2. Now that right ski, is pointing in wanted direction, simply swing left ski and place parallel with right. "Too bad, Miss Alice. I'm afraid you're getting tense and keyed-up, about stopping for a Camel?" "While were enjoying our smoke, please give us an exhibition, Mr. Thorner." The class watches Thorner do some expert skiing. "Gosh he's a wonderful athlete, isn't he?" Christiania (down-hill) _changing direction of continuos high-speed run ... First, skier crouches low, instantly rises to full height with body twist to new direction. Then resumes forward crouch to complete turn. Snow plow... Putting on the brake by pushing apart tail-ends of skis Stem Christiania... Turn is started by single stem (extending one ski for broader base) Jump turn... Avoiding a dangerous hazard by changing direction in the air Slalom (from Scandinavian word meaning interrupted course)... An extreme test of form and agility in downhill skiing "Bravo Mr. Thorner! How about an encore?" "Sorry, but I'm going to let up and light up a Camel, have one?" "You certainly are sold on Camels, Mr. Thorner." "Fast skiing puts a great strain on the nerves. A single slip can ruin a performance. So tense jittery nerves are out! At least, they are for me, I protect my nerves by giving them frequent rests_I let up_Light up a Camel. I find Camels soothing to my nerves." (left) The Boston Terrier, shown relaxing, is often called the "American Gentleman" of dogdom. Yet at rough-and-tumble play he's a bundle of flashing energy. His nervous system is hair-trigger fast, sensitive--much like our own, but with an important contrast. Right in the midst of strenuous action the dog stops, calms down--instinctively! We humans are not so apt to favor our nerves. Too often, we are actually proud of our capacity to grind on a task, regardless of strain. Yet how well it pays to give your nerves regular rests. Do it the pleasant way--Let Up--Light Up A Camel! In mildness--ripe, rich flavor--sheer comfort--Camels will add new pleasure to your smoking. Costlier Tobaccos Camels are made from finer, more expensive tobaccos... Turkish and Domestic Let Up_ Light Up A Camel! Smokers find Camel's costlier tobaccos are soothing to the nerves!

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