Pollay Advertisements
Alpine sets a new high in introductory markets!
Abstract
Package. BW.
Fields
- Product Type
- Cigarette
- Author (Organization)
- Philip Morris
- Type
- Advertisement
- Brand
- Alpine
Document Images
The first cigarette with refreshing menthol plus high filtration--it has to land in a leading spot
in your market! Watch for it. Alpine's the talk of the industry after breaking all sales records for
a new brand in Syracuse, Rochester, and Albany! It's on its way to you now and you've never had a
cigarette with such potential--such good reason leadership! Every state in the union will get
complete newspaper advertising coverage on Alpine--plus hook-ups with 10 great national TV
shows--plus a heavy saturation of TV spots. Every market--your market--will soon know all about, and
want to try, the one menthol cigarette with high filtration! Make you plans now.
