Philip Morris
Associates for Research Into the Science of Enjoyment
Fields
- Type
- SPCH, SPEECH, PRESENTATION
- Area
- CORPORATE AFFAIRS AUSTRALIA/LIBRARY
- Author (Organization)
- Associates for Research Into the Science
- Named Organization
- 1991 Venice Arise Conference
- 1993 Brussels Arise Conference
- Addiction Controversies
- Associates for Research Into the Science
- Bat, British American Tobacco
- Brussels Conference 930000
- Coca Cola
- Coffee Science Information Centre
- European Advertising Agencies Assn
- European Duty Free Confederation
- Eurotoques
- Guinness
- Kraft General Foods
- Miller
- Mori
- Nestle
- Pleasure + the Quality of Life
- Pleasure the Politics + the Reality
- Pmi, Philip Morris International
- Reuters News Release
- RJR, R.J.Reynolds
- Rothmans Intl Services
- 1988 Florence Arise Conference
- 1993 Brussels Arise Conference
- Site
- A75
- Named Person
- Clodong, A.
- Surgeon General
- Request
- Stmn/R1-004
- Litigation
- Stmn/Produced
- Date Loaded
- 05 Jun 1998
- UCSF Legacy ID
- uxh29e00
Document Images
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21
ASSOCIATES FOR RESEARCH
INTO THE
SCIENCE OF ENJOYMENT
PRESENTATION OUTLINE
1) BACKGROUND
2) THE BRUSSELS CONFERENCE, SEPTEMBER 1993
3) THE FUTURE
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ARISE - THE GROUP
OBJECTIVES OF ARISE
HOW ARISE AROSE!
ARISE AUDIENCES
PROJECTS AND RESEARCH AREAS -THE SCIENCE
ARISE SUPPORTERS
ARISE CONFERENCES
ARISE BRUSSELS CONFERENCE 1993
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THE OBJECTIVES OF ARISE
TO DEVELOP SCIENTIFIC RESEARCH INTO THE ENJOYMENT OF
PRODUCTS THAT GIVE PLEASURE USING A WIDE BODY OF
ACADEMIC OPINION
TO PRESENT RELEVANT SCIENTIFIC RESEARCH OBJECTIVELY
TO CONTRIBUTE TO THE SOCIAL ACCEPTABILTY DEBATE
TO DEVELOP THESE THEMES SO THAT THEY ARE UNDERSTOOD BY
A WIDE AUDIENCE, INCLUDING THE PUBLIC.
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HOW ARISE AROSE!
IN 1988 THE US SURGEON GENERAL SAID:
"NICOTINE WAS AS ADDICTIVE AS HEROIN OR COCAINE".
THE INDUSTRY RESPONDED
A GROUP OF ACADEMICS WAS IDENTIFIED AND CALLED TOGETHER TO:
REVIEW THE SCIENCE OF SUBSTANCE ABUSE
SEPARATE NICOTINE FROM THESE SUBSTANCES
ACT AS A FORUM FOR SCIENTISTS WHO THINK OBJECTIVELY
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ARISE AUDIENCES
THE GENERAL PUBLIC
SCIENTISTS, POLITICAL SCIENTISTS AND ACADEMICS
REGULATORS, OPINION FORMERS AND POLICY MAKERS
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THE SCIENCE OF ' PLEASURE'
POSITIVE:
PLEASURE:
CORTISOL LEVELS DROP - IMMUNE SYSTEM BECOMES MORE EFFECTIVE
NEGATIVE:
DEPRESSION:
CORTISOL LEVELS INCREASE - IMMUNE SYSTEM DEPRESSED
CATECHOLAMINES INCREASED
LEADING TO:
INCREASED DISEASE LEVELS - INCLUDING:
CANCERS
HEART DISEASE
ULCERS
INFECTIONS
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SCIENCE CONCLUDES
PLEASURE PROMOTES HEALTH BY INCREASING OUR IMMUNE
RESPONSES AND THUS INCREASING DISEASE RESISTANCE
DEPRESSION CONVERSELY INCREASES DISEASE
THE SENSORY AND OTHER EFFECTS OF ALCOHOL, CHOCOLATE,
COFFEE, TEA AND TOBACCO
- GIVE PLEASURE AND THUS BENEFIT HEALTH
- HAVE A CALMING/UNWINDING EFFECT AND BENEFIT HEALTII
TIIE EFF.CTS OF COFFEE, TEA AND TOBACCO
- IMPROVE ATTENTION AND MEMORY
- THUS INCREASE WORK ACHIEVEMENT WHICH ALSO PROVIDES PLEASURE
PERSONAL CONTROL OVER YOUR LIFE GIVES PLEASURE
LACK OF CONTROL OVER YOUR LIFE PRODUCES STRESS
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ARISE SUPPORTERS
PAST AND PRESENT
COCA COLA
PHILIP MORRIS
GUINNESS
KRAFT GENERAL FOODS
EUROPEAN DUTY FREE CONFEDERATION
MILLER
ROTHMANS INTERNATIONAL SERVICES
EUROTOQUES
BRITISH AMERICAN TOBACCO
COFFEE SCIENCE INFORMATION CENTRE
R J REYNOLDS
EUROPEAN ADVERTISING AGENCIES ASSOCIATION
NESTL9
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ARISE CONFERENCES
1988 FLORENCE
1991 VENICE
1993 BRUSSELS
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ARISE CONFERENCES
1988 FLORENCE
ATTACKED THE VIEW THAT NICOTINE IS LIKE HEROIN/COCAINE
SUBSTANCE USE MUST BE VIEWED IN SEVERAL PERSPECTIVES
- HISTORICAL
- CULTURAL
- ECONOMIC
- SOCIAL
NICOTINE ENHANCES PERFORMANCE
HEROIN/COCAINE IMPAIR PERFORMANCE
PUBLICATION:
'ADDICTION CONTROVERSIES' - BEST SELLER (NOW IN PAPERBACK)
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ARISE CONFERENCES
1991 VENICE
ALIGNMENT WITH FOOD AND DRINK
CONCENTRATION ON SENSORY/PLEASURE ASPECTS
SMOKING IS A CONTROLLED PLEASURE - IT DOES NOT TAKE CONTROL
FREEDOM OF CHOICE
MEDICAL POLITICS
MEDIA CUTTINGS
PUBLICATION:
'PLEASURE: THE POLITICS AND THE REALITY, - PUBLISHED MARCH 1994
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2. ARISE CONFERENCES
1993 BRUSSELS
' PLEASURE AND THE QUALITY OF LIFE'
EXPLORE THE SCIENCE OF HOW PLEASURE LEADS TO:
- POSITIVE HEALTH
- FEELING GOOD
COMPARE HEALTH PROMOTION WITH HEALTH EDUCATION
AGAINST FORCING A'UNIFORM HEALTHY SOCIETY'
ASSERT INDIVIDUAL'S AUTONOMY TO MAKE CHOICES
MAINTAIN PEOPLE'S SELF RESPECT
MAJOR PR ACTIVITY
PUBLICATION:
' PLEASURE AND THE QUALITY OF LIFE' - TO BE PUBLISHED EARLY 1995
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ARISE BRUSSELS
PUBLIC RELATIONS ACTIVITY
VERY LIMITED SELF GENERATED ACTIVITY FOR FLORENCE AND VENICE
ARISE NEEDED VEHICLE TO ATTRACT BOTH PRINT AND ELECTRONIC MEDIA
ARISE NEEDED AFFORDABLE AND ACCEPTABLE PR AGENCY TO:
i) DEVELOP PRESS KITS
ii) OBTAIN POPULAR EUROPEAN PRESS COVERAGE
iii) OBTAIN SCIENTIFIC PRESS COVERAGE
DECISIONS TAKEN BEFORE THE CONFERENCE:
THE USE OF AN OPINION POLL
THE USE OF A VNR (VIDEO NEWS RELEASE)
THE APPOINTMENT OF A SMALL BRUSSELS-BASED AGENCY FOR CONFERENCE
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ARISE BRUSSELS
PUBLIC RELATIONS ACTIVITY
THE MORI OPINION POLL
PRESENTED AT BRUSSELS ARISE MEETING PRESS CONFERENCE
1509 ADULTS FROM :
- GREAT BRITAIN
- GERMANY
-FRANCE
- SPAIN
- ITALY
WHAT LIFESTYLE ACTIVITIES:
- HELP TO COPE WITH STRESS/UNWIND AFTER A STRESSFUL DAY?
- ARE PART OF TYPICAL DAILY PLEASURES?
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ARISE BRUSSELS PUBLIC RELATIONS ACTIVITY
- THE MORI POLL FINDINGS
TYPICAL PLEASURES OF EVERYDAY LIFE:
FAMILY 86
TEA/COFFEE DRINKING 78
SEX 71
EATING CAKES 53
DRINKING BEER/WINE 50
CHOCOLATE 50
CIGARETTE, CIGAR OR PIPE 31
COPING WITH STRESS:
HOT BATH 82
TV 67
COFFEE 49
FOOD (NOT CHOCOLATE) 46
CIGARETTE, CIGAR OR PIPE 36
ALCOHOLIC DRINK 20
MEDITATION 14
SEX ?
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ARISE BRUSSELS PUBLIC RELATIONS ACTIVITY
THE VISNEWS VIDEO NEWS RELEASE:
VNR PICKED UP BY 8 TV CHANNELS IN:
GERMANY
SPAIN
BELGIUM
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ARISE BRUSSELS PUBLIC RELATIONS ACTIVITY
THE PUBLIC RELATIONS AGENCY: ANDRE CLODONG
THE PRESS KIT AND RELEASE IN 6 LANGUAGES
THE PRESS CONFERENCE
THE REUTERS NEWS RELEASE
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