Philip Morris
Associates for Research Into the Science of Enjoyment
Fields
- Type
- SPCH, SPEECH, PRESENTATION
- Area
- CORPORATE AFFAIRS AUSTRALIA/LIBRARY
- Author (Organization)
- Associates for Research Into the Science
- Named Organization
- 1991 Venice Arise Conference
- 1993 Brussels Arise Conference
- Addiction Controversies
- Associates for Research Into the Science
- Bat, British American Tobacco
- Brussels Conference 930000
- Coca Cola
- Coffee Science Information Centre
- European Advertising Agencies Assn
- European Duty Free Confederation
- Eurotoques
- Guinness
- Kraft General Foods
- Miller
- Mori
- Nestle
- Pleasure + the Quality of Life
- Pleasure the Politics + the Reality
- Pmi, Philip Morris International
- Reuters News Release
- RJR, R.J.Reynolds
- Rothmans Intl Services
- 1988 Florence Arise Conference
- 1993 Brussels Arise Conference
- Site
- A75
- Named Person
- Clodong, A.
- Surgeon General
- Request
- Stmn/R1-004
- Litigation
- Stmn/Produced
- Date Loaded
- 05 Jun 1998
- UCSF Legacy ID
- uxh29e00
Document Images
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21
ASSOCIATES FOR RESEARCH
INTO THE
SCIENCE OF ENJOYMENT
PRESENTATION OUTLINE
1) BACKGROUND
2) THE BRUSSELS CONFERENCE, SEPTEMBER 1993
3) THE FUTURE
ARISE
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ARISE - THE GROUP
OBJECTIVES OF ARISE
HOW ARISE AROSE!
ARISE AUDIENCES
PROJECTS AND RESEARCH AREAS -THE SCIENCE
ARISE SUPPORTERS
ARISE CONFERENCES
ARISE BRUSSELS CONFERENCE 1993
ARISE
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THE OBJECTIVES OF ARISE
TO DEVELOP SCIENTIFIC RESEARCH INTO THE ENJOYMENT OF
PRODUCTS THAT GIVE PLEASURE USING A WIDE BODY OF
ACADEMIC OPINION
TO PRESENT RELEVANT SCIENTIFIC RESEARCH OBJECTIVELY
TO CONTRIBUTE TO THE SOCIAL ACCEPTABILTY DEBATE
TO DEVELOP THESE THEMES SO THAT THEY ARE UNDERSTOOD BY
A WIDE AUDIENCE, INCLUDING THE PUBLIC.
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HOW ARISE AROSE!
IN 1988 THE US SURGEON GENERAL SAID:
"NICOTINE WAS AS ADDICTIVE AS HEROIN OR COCAINE".
THE INDUSTRY RESPONDED
A GROUP OF ACADEMICS WAS IDENTIFIED AND CALLED TOGETHER TO:
REVIEW THE SCIENCE OF SUBSTANCE ABUSE
SEPARATE NICOTINE FROM THESE SUBSTANCES
ACT AS A FORUM FOR SCIENTISTS WHO THINK OBJECTIVELY
ARISE
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ARISE AUDIENCES
THE GENERAL PUBLIC
SCIENTISTS, POLITICAL SCIENTISTS AND ACADEMICS
REGULATORS, OPINION FORMERS AND POLICY MAKERS
ARISE
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THE SCIENCE OF ' PLEASURE'
POSITIVE:
PLEASURE:
CORTISOL LEVELS DROP - IMMUNE SYSTEM BECOMES MORE EFFECTIVE
NEGATIVE:
DEPRESSION:
CORTISOL LEVELS INCREASE - IMMUNE SYSTEM DEPRESSED
CATECHOLAMINES INCREASED
LEADING TO:
INCREASED DISEASE LEVELS - INCLUDING:
CANCERS
HEART DISEASE
ULCERS
INFECTIONS
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SCIENCE CONCLUDES
PLEASURE PROMOTES HEALTH BY INCREASING OUR IMMUNE
RESPONSES AND THUS INCREASING DISEASE RESISTANCE
DEPRESSION CONVERSELY INCREASES DISEASE
THE SENSORY AND OTHER EFFECTS OF ALCOHOL, CHOCOLATE,
COFFEE, TEA AND TOBACCO
- GIVE PLEASURE AND THUS BENEFIT HEALTH
- HAVE A CALMING/UNWINDING EFFECT AND BENEFIT HEALTII
TIIE EFF.CTS OF COFFEE, TEA AND TOBACCO
- IMPROVE ATTENTION AND MEMORY
- THUS INCREASE WORK ACHIEVEMENT WHICH ALSO PROVIDES PLEASURE
PERSONAL CONTROL OVER YOUR LIFE GIVES PLEASURE
LACK OF CONTROL OVER YOUR LIFE PRODUCES STRESS
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ARISE SUPPORTERS
PAST AND PRESENT
COCA COLA
PHILIP MORRIS
GUINNESS
KRAFT GENERAL FOODS
EUROPEAN DUTY FREE CONFEDERATION
MILLER
ROTHMANS INTERNATIONAL SERVICES
EUROTOQUES
BRITISH AMERICAN TOBACCO
COFFEE SCIENCE INFORMATION CENTRE
R J REYNOLDS
EUROPEAN ADVERTISING AGENCIES ASSOCIATION
NESTL9
ARISE
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ARISE CONFERENCES
1988 FLORENCE
1991 VENICE
1993 BRUSSELS
ARISE
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