Philip Morris
New Yams Value System
Fields
- Type
- CHAR, CHART, GRAPH, TABLE, MAPS
- Document File
- 2504033441/2504033613/Korea 940000 Yams
- Site
- A16
- Area
- MARKETING SERVICES PMAI/COMPACTOR
- Litigation
- Stmn/Produced
- Author (Organization)
- Research Intl
- Named Organization
- Research Group
- Request
- Stmn/R1-093
- Characteristic
- MARG, MARGINALIA
- Date Loaded
- 05 Jun 1998
- UCSF Legacy ID
- qoq19e00
Document Images
New YAMS Value System
.S'hh9~;A. YAMS-_
Maturity/Wisdom Status seeking
Respect Seniority Skill Development
Cct Hierachy Goal/Career Oriented
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S
oc~a ecogm ion
Male Leadership/Power
Male Provider
Marriage/wife/children
Personal Relationships
Mobility/Freedom
Entrepreneural
Own Business
Self Determining
Self Kesponsibility
Friends Important ` -.00000--i M , Z I X Y,
Cultural Identity
Chinese Heritage
Parochialism
En joyment/Indulgence
Consumption
Comfort
Lifestyle
Seeks Stability/Security ® ~ Personal Ability
Status Quo Orientation Reliability/Honesty
Non-Confrontational Self-Respect R E S E R C H
enevolence INTERNATIONAL
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