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SRT~y~ Member of the Survey Research Group Canada • China • IIong Kong • Indonesia • Japan • Korea • Malaysia • Philippines • Singapore • Taiwan • Thailand • United States of America

Y,w 0 Shopping Behaviour Study 1993 - Computer Tabulation - No. lof 3Copies SRT J22210 May 1994 Survey Research Taiwan Ltd. 2/F, 77 Nanking E Road, Sec 4, Taipei, Taiwan. St9 l ZOWSZ ASWRE,TWf VzV"M5"*4j W~aq -L~k#i4W,~4~2770 2 #t

TASr.B NO. TABLE CUrTWPS 1 Ql. SIIOPPERS OF SUPE[d~W= IN PAST 3 MaT1IiS Base: 'IHCFE M-IO SHOP AT S(TPEfdVRKET AT LEASP CNCE EVERY 2-3 NXNIfE IN G. TAIPEI 2 2. SHOPPERS OF SUPER4A= IN PASP 3 "II6 R ase: THO6E Vd-D S[-pP AT SUPEFdV= AT I,EASP CNCE A MM IN G. TAIPEI 3 . SHOPPERS OF SUPEfF2KET IN MJS1' OFI'EN R se: TI-IOSE Dd-O SHOP AT SUPEFdAFaRI~,'I' AT I,FASI' QNK.B EVERY 2-3 MTIfiS IN G. TAIPEI ~ 4 Q4. SI-IOPPEIZS OF SUPEfd,'A= IN NC6P OFTfN Base: TIOSE VdIC) SHOP AT SUPEWi2ICEI AT LFASI' CNCE A MaM IN G. TAIPEI 5 05. SI-OPPERS OF HYPEEdNVARKET IN PASP 3 NXNIIW, Base: 'IIO6E 4M SHOP AT HYPE3MAF= AT LFAST CIVCE EVERY 2-3 MTII-IS IN G. TAIPEI 6 C6. SHOPPERS OF HYPEFdAA= IN PAST 3 MNIAS Base: TEO6E 6d-YJ SHOP AT HYPERvlARXEP AT LFASP CNCE A MaT.II-I IN G. TAIPEI 7 Q7. SHOPPERS OF HYPEFM= IN MaST OFI'IN Base: 'IHC6E WfiD SHOP AT HYPEfSMA2KEr AT LEAST CNCE EVERY 2-3 N1~TNIiLS IN G. TAIPEI 8 Q8. SHOPPERS OF HYPEFdVIA= IN bO6T OFTIN Base: 'iHO6E Y\M SHOP AT HYPEfdVlARKET AT IE,AS`P ONCE A NMIi-I IN G. TAIPEI 9 Q9. SHOPPERS OF CSlqVENIE[JC8 SIC&2E IN PASP 3 NCNII-15 Base: 'II-ME WdM SHOP AT CaWINIE[JCE S'ICI2E AT LEASP CNCE EVERY 2-3 MTII-IS IN G. TAIPEI 10 Q10. SHOPPERS OF 0aiVEIVIFNCE S'IC7RE IN PASP 3 "IHS Base: 743aSE Fd-X) SHOP AT OaiVINIEf.VCE SITX2E AT IEAST CNCE A MNIH IN G. TAIPEI 11 Q11. SI-OPPERS OF CaqVENIIIICE SIO2E IN M75P OFIFN Base: 'II3aSE VM S[-DP AT CCNVEC~]IENKE S.ICStE AT IEASI' CNC'E EVERY 2-3 MIf-1S IN G. TAIPEI 12 Q12. Sf-OPPERS OF MlVED7IE[KE SIGRE IN NC:6T OFI'EN Base: THOSE Da-IJ SHOP AT CSXWINIENCE 3IC12E AT IEAST QVCF, A Ma7IH IN G. TAIPEI 13 Q13. S'f-IOPPERS OF SUPECd.'P IN PAST 3 MN1I3S Base: TF-O6E PIIO SHOP AT SUPFRvlARKET AT LEAST CNCE EVERY 2-3 MIIi-I,S IN TAICi-ANG CITY 14 Q14. SI-OPPERS OF SUPEIdKARKEP IN PAST 3 NENIHS Base : TI-11SE 4d30 SHOP AT SUPEk3v'MKEI' AT LF.AST C1VC.'E A MNIH IN TA.ICfUVG CITY 15 015 . SHOPPERS OF SUPEFdvlA= IN N1 S'T OFIIN Base: THC6E [AII-30 SHOP AT SUPEIdA)= AT LEAST CNCE EVERY 2-3 NLNII-LS IN TAICH[IJG CITY 16 Q16. SI K)PPERS OF SUPFMvlA'IKEI' IN MOSI' OFIIN Base: TrOSE M-IO SIUP AT SUPEk3 PVRKEI' AT LEASP ONCE A M IM IN TAIC-1[M CITY 17 Q17. SI-OPPERS OF HYPEWARKEI' IN PAST 3 b'aIIf3S Base: TH36E GM S[J7P AT HYPE3vJ9RKEP AT L&ASP Q.VCE EVERY 2-3 VT.N1HS IN TAICI-I[M CITY 18 018. SI-IOPPERS OF HYPE?vV= IN PAST 3Ma4If3S Base: 'II-IC6E I&3J SH3P AT HYPERAAMI' AT I,FASP CNCE A MSTIH IN TAICFAXU CITY 19 Q19. SI-XOPPERS OF HYPEW= IN MJ6T OFHN Base: 'IfME Vd-U SHJP AT HYPEfd4ARM AT LEAST CNCE EVERY 2-3 NIaNIfIS IN TAICi-3CIU CITY 20 L Q20. SHOPPERS OF HYPII3NlARKET IN NLiST OFTEN Base: TTO6E 4tD SHOP AT HYPEfMWET AT I,EASP a\'CE A NaNIH IN TAIC[-M CITY l 9~WQWSZ

Tz1ST E N0. TAFir.,E CaN1aIl5 21 Q21. Sf-IJPPIIZS OF Oa]VENIINCE SICRE IN PAST 3 NIMS Base: THD6E Va-TJ SHOP AT CCNNFNIENCS SZCRE AT LEAST CNCB EVERY 2-3 M`NMS IN TAICHtNG CTI'Y 22 22. ST-DPPII2S OF CINVINTFNCE SICRE IN PAST 3 NC3>TIUS V ase :'II710SE id 33 SHOP AT CCDNiNIENCE SICRE AT LEAST CNCE A M:N1H IN TAICf-AM CITY 23 Q23. SHJPPER~ OF CCNVENIFL\7CE SRXlE IN MaS.C OFIEN ~ase :'iHOSE FhIJ SHOP AT OCNVME[\KE SICRE AT LEAST CNCE EVERY 2-3 MTII-IS IN TAICEAW CTTY , 24 Q24. SI-1OPPERS OF CCNVENIENCE SICRE IN NO6`P OFIIN Base: 'If-U6E 4d-iO SHOP AT OCNVENIENCE SIl"RE AT LEAS'P CNCE A NaM IN'IAIC'HCYC CITY 25 Q25. S'f-IOPPERS OF SUPER'IWKE,'T IN PAST 3 NCNIHS Base: 'lf-1CSE WfD SHOP AT SUPEIdWKE-C AT LEAST CNCE EVERY 2-3 MaVIIiS IN TATNAN CITY 26 026. SHJPPERS OF SUPEfdAARKEI' IN PAST 3 MCNIM Base: '1H3 6E 4d-IJ SHOP AT SUPEI3VtARKEI' AT LEAST CNCE A NLNII-I IN`PATNAN CITY 27 Q27. Sf-1bPPERS OF SUPECdNARKEI' IN N:~6T OFIEDI Base: I-K1SE F1HJ SHOP AT S[JPEEd4ARKET AT LEAST CNCE EVERY 2-3 MCN1E-iS IN TAIIAN CIi'Y 28 Q28. SI-OPPERS OF SUPEIdvA'IiET IN MXT OFTEN Base: 'TI-IOSE Vd3D SHOP AT SUP~F AT LEAST CNCE A MITif-I IN TAQIAN CITY 29 Q29. SHOPPII2S OF HYPER6)RKET IN PAST 3 bLNIHS Base: ZH06E Y1HJ SHOP AT HYPERIARKEP AT LEAST CNCE EVERY 2-3 M7IFE IN TAINAN CITY 30 030. SI-IOPPERS OF HYPFF&IARKEI' IN PAST 3 MaTIHS f3a.se : 7.IME MD SMP AT HYPEEdr3ARKEP AT LEAST CNM A Na4M IN'I7aINAN CITY 31 031. SfiOPPERS OF HYPM4ARKEP IN M~C OFTEN Base: THO6E FII-IJ SHOP AT HYPEFdARKEr AT LEAST CNCE EVERY 2-3 MVIHS IN TAINAN CITY 32 Q32. SI-OPPERS OF HYPEI34ARKE P IN MOST OFIFN Base: TH2SE FM SHOP AT HYPEF`IARIW AT LEAST CNCE A MVNIH IN TADIPN CITY 33 Q33. SFEOPPERS OF CCENINIENCE SICRE IN PAST 3 "I1S) Base: Tf-IaSE Vd-3D SHOP AT CCNVEDTIIIJCE SICRE AT LEAST CNCE EVERY 2-3 Ma7If6 IN TAIDIAN CTTY 34 034 . S[ IJPPERS OF OaIVFNIE[QCE STCRE IN PAST 3 N2VII-IS Base: TI-ME WM SHOP AT CCNVE[JIINCE SICRE AT LEAST CNCE A N1aqIIH IN TAIIIAN CTTY 35 Q35. SI-XOPPERS OF CCNVENIENM STCS2E IN MDSP OFIIIJN Base: 'IHaSE 4d-L) SHOP AT CCNVINIENC'E SICRE AT LEAST CNCE EVERY 2-3 M.NIHS IN'IAINAN CITY 36 Q36. SHOPPERS OF Ca4VENIEtQM S'IL7RE IN MC6T OFIIN Base : Ti-YaSE Fk3J SI-OP AT C17WENIENM SICRE AT LEAST CNCE A KNIH IN TAIIM CTIY 37 Q37. SHOPPERS OF SUPEa']A= IN PAST 3 NCNlI]S Base: `II1CFE Wf-30 SHOP AT SUPECdyARM AT I&AST CNCE EVERY 2-3 NX1qIi-IS IN KPCMI[M CTTY 38 Q38. SHOPPE2S OF SUPII3WKEP IN PAST 3 MMII-i5 Base: =E 4d-3J SHOP AT SUPERWKET AT LEAST CNCE A MM IN KPGHSICNG CTIY 39 Q39. SHOPPERS OF SUPII3`vIARKE-P IN MC6T OFTEN &ase: `1f336E Yd-10 SHOP AT SOPEEMNRIM AT LEAST CNCE EVERY 2-3 MNiW3 INKPtUiSIJU CITY 40 Q40. SI-OPPERS OF SUPM4A= INMO6'I' OFPII3 Base: 'IHOSE FII-33 SHOP AT SUPEIdWKEI' AT LEAST QNCE A NLNM IN MMSIT]NO CTTY tLgtzQbosz

UuE W. TAsLE Oaqlnvrs 41 Q41. Sf~PPEF2S OF HYPEfd%4ARF~T IN PASr 3 N~NIHS E~ise: UIaSE DdHO SHOP AT HYPFTdWf.'T AT I,E'.ASP CNCE EVERY 2-3 MENIIiS IN ICAC-ISIU\G CITY 42 42. S'f-lOPPERS OF HYPEFdMARKET IN PAST 3 NLNIHS Vase: Ti-IaSE YdIJ SHOP AT HYPER44KET AT IFAST CNCE A NLNIH IN KACiSIIIU CTTY 43 . S'f-IJPPERS OF HYPEfd~9ARKE.T IN MC6T OFIIIV E e: 'IH36E 4d-1J SHOP AT HYPEEd4)RKET AT LEAST CNC'E EVERY 2-3 bINIf-IS IN KACH.SILNG CTTY ~ 44 Q44. SHJPPII2S OF HYPEZ4ARKE.T IN M3ST OFIEN Base :'If2M ~'M SHOP AT HYPEFd4A2KET AT LEAS2' CNCE A MCM IN KPLHLSI[NG CTTY 45 Q45. ,SF-OPPERS OF CLNVENIEDICE SILRE IN PASI' 3 MSTIFIS Base: ZI3ME YM SHOP AT CUWINIEC~ICE SICRE AT LEAST CNCE EVERY 2-3 NXNII-LS IN K~a]SICNG CITY 46 Q46. SI-OPPIIZS OF CCNVENIFIQCE 5'ICf2E IN PAST 3 M:,I~7IBS Base: Tf-L6E iVM SHOP AT QNVENIENCE SICRE AT +EAST CNCE A MIII-I IN KACUSICNG CTTY 47 7. SHOPPERS OF CZNVENIENCE 5`IUZE IN = OFTEN Base: TW6E Ah-D SHOP AT CaiVFI9IE4CE SICRE AT MOSi' QJCE EVERY 2-3 Ma]IKS IN KACiSILNG CTPY 48 Q48. Sf-1bPPEkZS OF CSSJVEDIIFNCE SICRE IN MEf OFTkN Base :'IIME WM SHOP AT QANEDTIINCE SICRE AT LFAST CNCE A NLNIH IN IQQlSIZNG CITY 49 Q49. SIOPPERS OF SUPFTd4ARKET Base: ALL RESA`IVDEP7I5 (G.TAiPEI+TAICHCNG-r•TARM+KPYX4.SICNG) M-D SHOP AT SUPUMRKEP AT IEAST CNCE EVERY 2-3 MIHS 50 Q50. Sf-%JPPERS OF HYPER4AF2KEI' Base: ALL RESPCNIDIIV:IS (G.TAIPEI+'I'AIQMr,+-'IA1W+KACtISI[NG) Vd-D SHOP AT HYPM4ARKEr AT LF1ST CNCE EVERY 2-3 MII Li 51 051. SHOPPERS OF CCNVEMFNC'E SIICRE Base: ALL RESPCNDENIS (G.TAIPEI+TAICi-1CNG+TAINPN+KFCHLSIUNG) L M-IO SI-OP AT C1a]VENIENCE STCRE AT I,FAST CNCE EVERY 2-3 MIi3S l 0191ZOM5Z

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SRT J22210 SI-13PPINC; HABTTS AT'IfiIC7DE SIUDY ~~ 1/2 Ql. SHOPPERS OF SUPF~!'3~4~RKEI' IN PAST 3 M~TII iS Base: `IH36E FW SHOP AT SUPIl&1AI2KE:P AT LEAST CNCE EVERY 2-3 M2TIi15 IN G. TAIPEI Thtal WEL SCiVG KAS(.MI TPE FAR SO CO FAR ICCME C]UN FAFdd EAST EAST PRO (AI I7U :P -MAI) --- - - = AX-`AR1L NO. - -- ------------------------------------------------------------------------------------------------ ------------- 232 147 46 60 32 28 20 34 ALL 11IAIL,TS (' 000) 2315 1483 464 594 326 293 206 338 REFUSID/DWT KDICJoI 242 178 27 96 35 54 20 8 10% 12% 6% 16% 11% 19% 10%- 2% EGLWIQV J[NIC4Z HIGH 609 418 150 88 - 48 12 81 C1R LESS 26% 28% 32% 15% 16% 6% 24% HIGH SCi-IOOL 1013 654 201 353 141 108 105 161 44% 44% 43% 59% 43% 37% 51% 48% C3LLBGE CR A&NE 693 410 113 153 185 137 89 96 MARI`IAL SII-1TU5 30% 28% 24% 260 57% 47% 43% 28% , MARRIED 1345 750 250 368 191 132 117 209 580 51°% 540 62% 59% 45% 57% 62% SII4M_E 942 706 214 206 135 161 89 128 W32KIkIG 5IATU5 410 48% 46% 35% 41% 550 43% 38% 6J2KDC' 1367 874 258 389 188 140 139 183 59% 59% 56% 65% 58% 48% 67% 54% NCDI-WORJ,MU 948 609 206 206 137 153 67 154 41% 41°s 44% 35% 42% 52% 33% 46% -f IQ1SE<^TIVFS 408 224 76 84 40 50 30 74 18% 15% 16% 14% 12% 17% 15% 22% S'I[.IDIIVIS 472 331 117 122 97 68 37 68 20% 22°s 25% 21% 30°% 23% 18g 20% -0IHE2.S 69 54 12 - - 35 - 12 3% 4% 3% 12% 4% tB9tZUhUSZ

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