Philip Morris
A Proposal for Qualitative Research to Develop A Lexicon of Japanese Consumer Language Related to Smoking
Fields
- Area
- MARKETING SERVICES PMKK/STORED FILES
- Type
- MREP, MARKET RESEARCH PROPOSAL
- Site
- A52
- Request
- Stmn/R1-095
- Stmn/R1-096
- Stmn/R1-097
- Stmn/R1-096
- Named Person
- S, J.M.
- Recipient (Organization)
- Pmai, Philip Morris Asia Inc.
- Document File
- 2504018041/2504018153/Japan - Market Research
- Author (Organization)
- Asi Market Research Japan
- Named Organization
- Focus Group
- Gcs
- Image Oriented Groups
- Pmi, Philip Morris International
- Taste Oriented Groups
- Asi Market Research Japan
- Gcs
- Litigation
- Stmn/Produced
- Characteristic
- CONF, CONFIDENTIAL
- Master ID
- 2504018067/8078
Related Documents: - Date Loaded
- 05 Jun 1998
- UCSF Legacy ID
- zly32e00
Document Images
TO.
TIMING
The groups will be held from 8-15 March, with a final report available
on 9May. The results of the groups,,however, will be incorporated
into the GCS.survey.in April.
-COSTS
The cost for the..study as outlined in the proposal is ~3,360,000.
Terms are 50% upon approval and 50% upon submission of the final
English language report.
Four copies of the finalrepo,rt will be provided, with additional *
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~
copies avai.la e at cost.
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