Tobacco Documents Online

OC7 06 192 i 1: 04 h1Ei A 7 PHILIP MORRIS SEPVICESINC • P.O. tiOX i20'S. DtlBAi TEL :i31060 TELE?t: 46241 DuAOI.D ttt f11X s;2o7st aya rWd/Lb . N .~ w ' - • W." • /AY•T p.;..y. jTT+A+t.jVy P, if, Ay„!a t3e11 :V,t0 O? - rAT :witi October 5, 1992 To : Dirtribution ' From ~ Bisharsh 0. Baroudi Copy : Robin Allen • META Secretary Subject t QCC MARKET!Np FREEDpMS • INDUSTRY STRATEGY SACKORf3l1ND At the March 6, 1992 MMETA meeting tt was •preed that the Chair Company and the Sacretary would pnlmt to META members in assassment of current and foreseen threats to tobacco products marketinQ freedoms and propose m Industry stroteSy to redress these throats. AURQjrNy Sj_ r, TAT'~S The status of marketing freedoms #vaitabte to the tobacco Industry is summertsed in the attached chart, A proper assessment of these s nldoms by each META msmber should takt Into consideration the value and significance of the permitted activity within each company's overall mirksttnq strategy. On the w}iott, however, the UAE ssams to be the most permissive iR terrrtt of avei{able fre.doms, with SehraM, Osnan. Kuwait and Qatar following In that order. . Availabts markfting freedoms, limited as they may b:. are undsr threat. Sufitcs It to list herro below some of the restrictions that the Industry has faced irt th• recent or not too distant past, Including: + Oman • A ban on prsmtums/piva•swaye, as per MOO notics of 11991. Although Importation Is stiti possibl• throuph th• airport and on•tend from the UAE, Municipality crack down on goods avallabte on the market Is always posstbie. • UAE - A proposad ban on outdoor edverttsinp, promotions and sponsorships In 1990, based on Council of Minittsrs resolution No. 402 of 1090. Though the proposal was defsatsd, the Counc* of Ministers rseolution poses a continuing thraat. • Qeter - A proposed print advsrtUfn9 ban, Apparently defeated through the joint efforts of th.locae print media. + UAE - Mi?H continues to seek the compt.te and immadlets rernoval of v1i hoardtnQi on the Dubai-Abu Dhsbl road. 2501362231

OCT 06 192 11:.05 i`tETA iw ra.YLib , a.t-7:.VER aRa+u~ ]uv.nilrs and are befsd pin th4 contentfons that; •a gNV ve As In oth.r countries, most cails for sweeping bsns or restrictfons on tobacco marketi++d, promotions and sponsorship •ctivitiss In the CCC etem from concern for children and • Tvboaeo adr.rtt#iny (nttuoas non-.moktnp .dwtts snd parttoula+iy ahNde.n to stort • 6 smoking. TobsCco companies are d.tibarat.fy tsrqstino youngsters In thsir advertising in a ptanrud effort to .nroti th#m tnto the smoking popuiation at an early rge. Arqum.ntta that axposur, of childrsn and youngsters to outdoor advertising and sponsored adult spprts sv.nts (s fnaidentat and not deliberately targeted is pert of menutacturen' polemio to evade the 1ssu•. ' These cont.ntions have In recsnt yiars provided GGC health officials with enough stimulus to propose r ieriss of ineuuns that eri listed (n th. GCC Health Ministers Councii's lon9•tsrm antftsmoklnq agenda. Thty inciude; f Banning tobacco adv,trtisinp In tocef pap.rs snd periodicats. . Sonnitig t.ha entry of foretor-peners end ceriodicais carrnino cisarette •dvertisinq. + rsannin9 compszreioru sponsvrso .r:u urystttrvd by lriysssi(s wa..Nanloim v Banning on-carton gifts and banded offers, KEY Ct3NStD~3 Tj~, to~ts in view of ths ahoue. any .ffert by the Industry to r:dri:s the thrlatt to tobacco marketing friedoms saho~fd ask to achieve the fottowinp: e Project tht industry's positivs and responsible position on juvsriAo smoking, namely #iut the Industry d* not condone smoking by childrin and wfit make Its best.ffort to antura that ohiidran do not smoke. . Fs4rhil.h r.1RarlX that the tobacco lnduitry Is not In any way associated wlth the manufacture, sale ot distribution of products partiouiiriy tarpetetf for chlfdren wf%tcA carry r:iparitto tradt, marki, and activ;fy such trade marks ort, ohf(dren'"roduat;. • Cisrify what tobacdo advertising doa not do, namely It docs not recruit nsw smoksrs, but Instead prornota cornp.titfve brands among existing smokers. • kmphsstzo tnot iir.' reaNwoks'W"Ifty foc dstsrr;np r.t:nd:ar, frr:r. sr.iolsinp rtsts wltt! parents and puerdlens and their ability to shield these children from their intluence alti !1a prtssurs iroSn thotr pso.y ~ iCtras ti+~4 :dd.asInp J,evwnllA imoftina orebi.ms is best achkved by fQ~tr~CtirlJy children's access to kob.cco rather than denyin"duit smokerz a.cets to Information about brands whtr:h Oh.y dsriva from adVbrtisin0. T 2501362232 .,o,13

Fttun ,rn,S~i~:~ww+~`+ :1; •~ i'E7A 194 P04/0Ei N •3 . idiohNpF,f f},. fatlttrs ni wdvsHAttrtd h.n. In ranivine 1hw Prn1.l.nA nI ltta.»aw a..+sNnO le.q. In Norway and•itsty) and the sucotss of voluntary setf-reputation by the tobacco industry !n achievinp better results te.9. In the UK). ~ INQUST Y 08,1EQTIVES • Prevent and ds3est I roposals for bans on print advertising for tobacco arld tobacco pr.dvats In ihos. C~C s.untriss whsrs tueh adv.rttsinp is sllow.d. asaver.t rnd d.t.a praaetal0 for b:rts An tnhat-rn .r+nnRnrahin n1 trtnrlrt anti nlhAt evsntslocttvltla In thosa 000 oountriso rr+rhsre suoh sp.nssrship ts ailawsd. + Defend other tobacco mark.ting •ottvtttes from further r.strtcttons. • ~DP,,,05~~ €TR~,ATt GY + Press ehead with fUNisinp Industry szlf.reflutatton ktstrum.ntt:} for each of th• CCC msrksts whlch; eat+td b+ us.d 1n d3sat+sctor+s witlt flnvsrnmarttlhaeith otitcisii. apd which emphast:ii the Juvenife smoking aspect. 4 ~ Wrrk with I4..lth .nd Cducrtian RAinisttirere te sddrsas th. luvarfii• smokine itsi» tffectivtfy. Constder the followlng relevant prolaots of which the concerned euthorities ctt9 brr 1i-Jort6ed: 1. A 16901 iction car~peipn aoeinst itleoel users of ctq'arettt trede marks, particularly on children's pro4ucts, 2. An adapted Arabip version of the TPs guide on 'Tobeoc6l HRtAinp Youth Ssy No". 3. A Lpat age oompsipn aqsirtist smokinp by minors in toopsrattort with the trade rnd with the bleslirtos of the authoritias. which seeks to limit ohlldren's .cc:ss to tobacco. tnooura*r saJ sivy,..p w+.dorisantnts of tlkM vela+• e! nefvnrltnlrs n~ 'if-r.pulstron a: oppotsd to restricttons by the UAE Chapter o1 the IAA synd t~ lsn~"splw+o! D;rsotaf for ths Middle East ino Rtrica a^a tne meota. • Work with the UAtI Chapter of the IAA to rrvivs pians by the Dubst Chamber of Ovsn..wf rv +.aJ L.J..~ar•. r1-- .-..t. -..al l4rJt.- /,r-&t..r Rwwl. iw At#..kM 1990f to ttsar.xs trie• sconorrifc imDact ot toDlceo edvsrtislnQ, yntt rrtisvr. thst fsrl; 1DA wnri tnr!Rt AQRnr* rtett]lttAnaa is orovlde$ to the Department. . /{.vw• th. 1AA rtOr! fhwra.r's nfft,rb. !u iL7nit.a an Adyertisine 0od0 Of isth1lL and •Aturn that Ortflciptes of sell regulation iiy itdverUsers, edvnrtlsiny .y.rtwi., and th• ....:.t/,.3a..•wlwt5...% .. 4La:.• sJVVrtl.9ri4--6ri VALiK4V3 1! Ir1lrSfilf3rAtRl1 In !h{s oedU. ~ O.n.vtt• l.ale lwwf. wnd e11~t.ffot on th1 lentributioM M tAhRnestf advlrttsInas :nnn:r~rstsi s and oromotlont to the media, to s~orts, to Cultura1 and arntanaimmen sYonts sn~ !• ik• eon~munlty st tsrqe, anrs a er. aal.ctlvety with mutthstvM vr '"A'-t••-•t-t nfliCts!t lnuQtved Irn refltilt!tLnit ltiY#itlxLqt ar:ilYt11.! Lt 4snsfs) w+d with ;ounsrn ina cumt»rtvs ytvittpa„to I+vtiitv.. 25~1362233 ....14

OCT 06 192 11: 43 t'9ETA 202 P02 •d- • Regularly brief the media on the Importance of tobacco advertising to their continued success and growth, alert them to tha thrnets to tobacco print edwrtislnp and mobAlse their support to ndr.ss thesr threate, • Fnsurs that a substantial psrt of the industry's communioitions affort Is oonsecrated to communicating tht key upumsnts against bens or unwarranted restrictions on tobacco sdvertlsing: I welcome member companies' suqpoitionsJcommrnts and took forward to discussing the above with them pripr to or durinp our forthcoming meitinQ In Dubd, • Kind rapards, S1sharah G. Baroudi BGBIpm Fncis. ~ N 3\? C~3 -P ~