Philip Morris
Smoker Issues Managing the Social Climate for Tobacco Use
Fields
- Area
- CORPORATE AFFAIRS BRUSSELS/INTERNAL ARCHIVE
- Type
- SPCH, SPEECH, PRESENTATION
- CHAR, CHART, GRAPH, TABLE, MAPS
- Attachment
- 2501342761/2501342785
- Site
- E41
- Request
- Stmn/Rl-002
- Stmn/R1-048
- Named Organization
- Ass Fumatori
- Calumet De La Paix
- Cec
- Coalition Against Bad Science
- Eec, European Economic Community
- Eleftheria
- Etuc
- European White Collar Union
- Eurotoques
- Forest
- Hen Ry
- Horeca Assn
- Hotrec
- Iarc
- in Market Blue Collar Unions
- in Market Employers Federations
- in Market Horeca Assn
- Int Hot Ass
- Intl Flight Attendants Assn
- Intl Horeca
- Nma
- Pipa Club Bcn
- PM-Eec, PM-Eec
- PM-Eema, PM-Eema
- Pmi, Philip Morris International
- Srb
- Srg
- Tabac
- Tuttinsieme
- Unicef
- World Tourism + Travel Council
- Adicta
- Calumet De La Paix
- Document File
- 2501342685/2501342804/Ets Communications
- Author (Organization)
- PM Co
- Litigation
- Stmn/Produced
- Characteristic
- ILLE, ILLEGIBLE
- MARG, MARGINALIA
- Date Loaded
- 05 Jun 1998
- UCSF Legacy ID
- lwu39e00
Document Images
I
SMOKER ISSUES
a
0
7M
a
N
~ MANAGING THE SOCIAL CLIMATE FOR TOBACCO USE
~
a
N
W
p x I9LZtiETOSZ
~ -
~
~
A
SMOKERS SELDOM OR NEVER AT
EASE AROUND NON-SMOKERS
% agreement, smokers
60.00
A
-----Italy Spain -France -Greece --- Germany
COMPLAINTS SEVERAL TIMES A
WEEK OR MORE OFTEN
I
~ 1989 1990
1991 A
1992
~
0
~ Italy Spain ---MFrance ---t3reece --t3ermany
ETS IS HARMFUL FOR MY HEALTH
7
. Italy --- Spain -F rance ---- a reece --- C3 erman y
SMOKING BAN IN ALL PUBLIC
INDOOR PLACES
U
~.
a
H
a
H
~
a
h
N
O
00
h
'0
'
N
N
a
% agreement, total sampie
95.00
85.00
75.00
65.00
55.00 _t__
1989
... - Italy
1990
,
1991
-- Spa in -F rance ---- t3 reece --- a erman y
1992
SOCIAL ACCEPTABILITY OF SMOKING
~
~~~~-
}~ ~,;~
INTOLERANT
TOLERANT
LARGELY TOLERANT
BUT PRESSURE
INCREASING
PRINCIPAL PREMISE
FUTURE SALES VOLUMES (AND PROFITABILITY) OF PM TOBACCO OPERATIONS IN
EUROPE WILL LARGELY DEPEND ON THE SOCIAL CLIMATE SURROUNDING SMOKING
IN OUR MAIN MARKETS.
PM EECIEEMA S&T CALCULATES THAT WORKPLACE BANS (LEGISLATED OR
SPONTANEOUS) REDUCE CONSUMPTION BY AN AVERAGE OF S- CIGARETTES PER
DAY PER SMOKER.
THE EFFECTS OF NEGATIVE LEGISLATION CAN BE MINIMIZED BY A TOLERANT
SOCIAL CLIMATE (NORWAY)
i CONVERSELY, WHERE THE SOCIAL CLIMATE IS INTOLERANT, SALES VOLUMES
DECLINE IRRESPECTIVj+~ OF "SUCCESSFUL" LOBBYING AGAINST LEGISLATION
(UNITED KINGDOM)
LOWER SOCIAL ACCEPTABILITY FOR SMOKING LOWERS THE CONSUMER'S
SOCIO-ECONOMIC PROFILE AND ENCOURAGES PRICE COMPETITION (SMALLER
MARGINS)
SMOKERS' ISS[TVS VS "THE ETS ISSUE"
TITE "SCIENCE" ARGUMENT, BECAUSE IT IS PERCEIVED AS A DENIAL OF REALITY,
INCREASES CONFRONTATION BETWEEN SMOKERS AND NON-SMOKERS.
SINGLE-ISSUE CONFRONTATION TENDS TO PENALIZE THE SMALLER SIDE. IN
SMOKING DEBATE, TEHS MEANS THE 25-30% OF SMOKERS AGAINST THE 70-75% NON-
SMOKERS.
TL-IE TOBACCO INDUSTRY NEEDS TO FIND WAYS TO HELP REDUCE THE LEVEL OF
CONFRONTATION, NOT INCREASE IT.
CONFLICT REDUCTION
POSSIBLE AVENUES:
:
BEHAVIORAL
(REDUCING CONFLICT BY PERSUADING SMOKERS TO BE MORE CAREFUL ABOUT
WHERE &'WHEN THEY SMOKE IN PUBLIC)
ADVERTISI.NG, POS AT HORECA OUTLETS, MESSAGES FROM SMOKER ASSOCIATIONS
TECHNICAL
(REDUCING DISCOMFORT BY ENCOURAGING PUBLIC PLACE OPERATORS TO
IMPROVE THEIR IAQIVENTILATION)
IAQ CONSULTANTS, DIRECT MAIL TO COMPANIES AND HORECA ASSOCIATIONS,
FINANCIAL/TECHNICAL ASSISTANCE, PRODUCT MODIFICATION
19
CONFLICT REDUCTION
POSSIBLE AVENUES:
,
+ STRUCTURAL
(CREATING ADEQUATE ACCOMODATION/SEPARATION SOLUTIONS IN PUBLIC
PLACES FOR SMOKERS/NON-SMOKERS)
PRO-ACTIVE PROMOTION OF "ACCEPTABLE" LEGISLATION;
COLLABORATION WITIi EMPLOYERS, UNIONS & HORECA ASSOCIATI'ONS
+ AVOIDANCE
GETTING TOBACCO COMPANIES (AND SMOKERS) OUT OF THE DEBATE AND
OTHER PLAYERS (AND VAL UES) IN
(a
