Philip Morris
Boca Raton Action Plan: Status Report for the Period Ending 890930
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CONFIDENTIAL
BOCA RATON ACTION PLAN: STATUS REPORT
FOR THE PERIOD ENDING SEPTEMBER 30, 1989
M6fiaz Iosz
BOCA RATON ACTION PLAN: STATUS REPORT PERIOD ENDING: SEPTEMBER 30, 1989
Page 1 CONFIDENTIAL
ISSUE/ACTION RESPONSIBILITY TIMING
1. WHO/UICCf IOCU
o Redirection/ C. von Maerestetten January 31, 1989
containment
o Strategies A.
D. Whist
Harris
STATUS
o Summer issue of
"International
Health &
Development"
distributed to
25,000 government
officials, policy
makers and
journalists (See
Appendix A).
o Institute for
International
Health and
Development
presentation to 27
Ministers of Health
from Latin America
on WHO
priorities and
budgetary
deficiencies
(Sept. 27, 1989 in
Washington).
s66fiaz 10sz
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Page 2 CONFIDENTIAL
ISSUE/ACTION RESPONSIBILITY TIMING STATUS
1. WHO/UICC/IOCU
(Continued)
666h0Z l 0SZ
o Through I.T.G.A.
(International
Tobacco Growers'
Association) "lobby
kit" containing FAO
report on "Economic
Significance of
Tobacco" and other
economic impact
data provided to
Latin American
ministers of Health
and to participants
at all six regional
WHO meetings
during month of
September.
o WHO article
(based on "Wall
Street Journal"
article) to be
placed in "El
Excelsior," largest
circulation daily
in Mexico (Text and
translation not yet
available).
BOCA RATON ACTION PLAN: STATUS REPORT PERIOD ENDING: SEPTEMBER 30j i989
Page 3 CONFIDENTIAL _
ISSUE/ACTION RESPONSIBILITY TIMING STATUS
1. WHO/UICC/IOCU
(Continued)
o WHO Eastern
Mediterranean
Regional Office
policy committee
has endorsed
decision to drop
policy of
recommending tar
and nicotine
reductions from its
anti-smoking
programme.
o "Statistics of
Shame," a PMI
preemptive
strategy, plan of
action and
programme proposal
regarding WHO
completed for
distribution/
presentation/
review at Florida
C.A. meeting.
aaasozIosz
BOCA RATON ACTION PLAN: STATUS REPORT PERIOD ENDING: SEPTEMBER 30. 1989
Page 4 CONFIDENTIAL
ISSUE/ACTION RESPONSIBILITY TIMING STATUS
2. New Tactics J. Dollisson December 3, 1989 o Presentation made
by J. Dollisson,
December 3, 1988.
Recent examples
include a
successful congress
of smokers' rights
groups in
Scandinavia, a
direct mail
campaign to CEO's
of West European
companies on
workplace smoking
and the recruitment
of six new experts
to address smoking
and young people.
3. Healthy Buildinas
IAO/Seminars A. Whist December 31, 1989 o See Appendix B for
D. Harris sample press
coverage (with
translations) from
Hong Kong, Belgium
and The
Netherlands.
loaSozlQsz
o Australian seminars
deferred pending
outcome of AFCO
case.
BOCA RATON ACTION PLAN: STATUS REPORT PERIOD ENDING: SEPTEMBER 30, 1989
Page 5 CONFIDENTIAL
ISSUE/ACTION RESPONSIBILITY TIMING STATUS
4. Scientific Symposia/Seminars
o Increasing A. Whist December 31, 1989 o Major international
participation/ (Regional C.A. ETS symposium to be
presence at Directors to submit held at McGill
scientific suggestions) University, Canada,
symposia November 3-4, 1989.
Some 60 scientists
from the U.S.,
Canada, Asia and
Europe will
participate.
Publication of
papers and
proceedings
targeted for early
December.
Programming details
available on
request.
zOOSOzl QSz
o Research protocol
being designed for
air quality testing
in Seoul, Manila
and Hong Kong.
o Asian consultants
completed research
review for
incorporation into
articles for
presentation at
Lisbon conference
(Indoor Air Quality
in Warm Climates,
Lisbon-April,
1990).
BOCA RATON ACTION PLAN: STATUS REPORT PERIOD ENDING: SEPTEMBER 30, 1989
Page 6 CONFIDENTIAL
ISSUE/ACTION RESPONSIBILITY TIMING STATUS
4. Scientific Symposia/Seminars
(Continued)
o Learned society
dealing with IAQ
issues to be
launched in France
in October and to
include scientists
from France, Italy,
U.K. and
Scandinavia.
o Cervical cancer
paper completed by
U.K. consultant for
presentation in
October and
publication.
5. Airline Smoking Bans
o B-M to prepare
position paper
o B-M to make
program proposal
o Consultants
identified for
testimony in
Australian lawsuit.
A. Whist December 15, 1989 o Completed
M. Pottorff
Burson-Marsteller
January 15,
1989
o Completed
EQQSQZIOSZ
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Page 7 CONFIDENTIAL
ISSUE/ACTION RESPONSIBILITY TIMING STATUS
5. Airline Smoking Bans
(Continued)
o Complete SAS study January 15, 1989 o Study published
and related new July, 1989. "Air
initiatives Quality in
Passenger Cabins of
DC-9 and MD-80
Aircraft" (See
Appendix C).
Reprints of study
available upon
request.
o Video of SAS
results completed
and shown to SAS
senior executives,
operational
managers, and
European area
managers. Video
presentations being
scheduled for KLM
and other airline
management as
appropriate.
fioasaz lasz
BOCA RATON ACTION PLAN: STATUS REPORT PERIOD ENDING: SEPTEMBER 30, 1989
Page 8 CONFIDENTIAL
ISSUE/ACTION RESPONSIBILITY TIMING STATUS
5. Airline Smoking Bans
(Continued)
sonsaZjosz
o Scientific
presentation
(including video)
on aircraft air
quality scheduled
for
October 25, 1989 at
International
Flight Attendants
Association World
Congress in
Brussels. Other
participants in
programme include
the Belgian
Vice-Prime Minister
and the Belgian
Minister of
Transport.
o Second media tour
(Sweden, Finland,
Switzerland and
Italy) conducted
September 4-9, 1989
to publicize
airline ETS issue.
Sample press
coverage from this
and first tour
(Denmark, The
Netherlands,
France and Belgium)
included in
Appendix C.
BOCA RATON ACTION PLAN: STATUS REPORT
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PERIOD ENDING: SEPTEMBER 30, 1989
CONFIDENTIAL
ISSUE/ACTION RESPONSIBILITY TIMING STATUS
---------------- ------ --------- - --------
5. Airline Smokinq_Bans
(Continued)
o "Environmental
Tobacco Smoke in
Airlines-Health
Issues," by W.
Allan Crawford
published in July
issue of
"Aerospace" (See
Appendix C).
o Turkish Airline
(THY) reverses its
smoking ban
effective October
28, 1989 (See
Appendix C).
6. oppose Public Smo ina
Lectislation/Ban,s in Restaurants
o Regional
Require-
ments to be
sent to PMI-NY
o Preparation of
Support Plan
900SOZtOSZ
A. Whist/
Regional
Corporate
Affairs
Directors
December 31, o "Galloping Gourmets"
1989 presentation to
International
organization of
Hotel and
Restaurant
Associations'
(HO-RE-CA) World
Congress, Spain and
National
Restaurateurs'
Convention in
Paris, October 16
and October 19,
1989, respectively
(See Appendix D).
