Philip Morris
Ets Plan, Nordic Area 870000
Fields
- Type
- REPT, REPORT, OTHER
- CHAR, CHART, GRAPH, TABLE, MAPS
- SPCH, SPEECH, PRESENTATION
- Area
- LEGAL DEPT/EU ARCHIVE
- Attachment
- 2501189881/2501189909
- 2501189885/2501189898
- Site
- E25
- Request
- Stmn/R1-028
- Stmn/R1-103
- Named Organization
- Atoy
- Braathens
- Dm
- Finnair
- Finnish Employers Federation
- Hanasaari Nordic Ets Conference 1987
- Hbi 88 Symposium
- Hbi 88 Symposium Directora
- Hen Ry
- Hiross
- Infotab + Industry Convention Stockholm
- Infotab Nordic Ca Working Party
- Infotab Nordic Working Group
- Intl Scientific + Communications Working
- Intl Workplace Environment Symposium 88
- Iti
- Labour Union
- NC Health Education Highschool
- Niva Highschool
- Nma
- Nordic Council
- Nordic Expert Panel
- Nordic Nma
- Norwegian Employers Federation
- Pan Nordic Nma Working Group
- Pi Consultants
- PM Magazine
- PM-Eema, PM-Eema
- Pmi, Philip Morris International
- Scientific Advisory Panel
- Swedish Employers Federation
- TI, Tobacco Inst
- Workplace Safety + Health Authorities
- Acva
- Named Person
- Binnie, P.
- Curwall, M.
- Pursiainenhusgafvel
- Document File
- 2501189873/2501189916/Smoking 870501 - 871231
- Litigation
- Stmn/Produced
- Author (Organization)
- Pmi, Philip Morris International
- Master ID
- 2501189881/9909
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E TS PLAN, NORDIC AREA 1987
,
,
OBJECTIVES: 1. Resist smoking restrictions.
2. Restore smoker confidence.
3. Preserve product liability defence.
Pre-requisites: 4. Reverse scientific & popular misconception
that ETS is harmful.
5. Restore social acceptability of smoking.
s$86sttoSZ
Asanex B
I
ETS PLAN, NORDIC AREA 1987 (CONT.) '
r
STRATEGY: 1. Develop expert opinion to influence:
a. popular attitudes (via media);
b. political attitudes (via media; union channels,
direct communication);
c. professional institutions (health, science,
building & workplace experts);
d. parties concerned and/or interested (hotel &
restaurant associations, airlines, unions and
union education systems, building societies,
ventilation companies, etc).
ETS PLAN, NORDIC AREA 1987 (CONT.)
,
TACTICS: 1. Expert opinions to be solicited by identifying,
educating, and supporting indigenous, credible
3rd party spokesmen in the entire area of
environmental toxicology & health,
2. Expert opinions will be created through
sponsorship of local research in air quality (IAQ),
inflight air quality (IFAQ), workplace
environment questions, and scientific ETS areas.
3. Expert opinions will be channelled through
general media and specialist channels, but also
through events sponsored and/or created to
promote the demand for 'and interest in air
quality issues, i.e. workplace environment
seminars, airline milieu conferences, ventilation
conventions, and even workmen's study circles
in these areas.
4. Build IAQ industry & science without visible
tobacco industry presence.
M86stlaSZ
3
1.
2.
3.
SCIENTIFIC
EXPERTS
Toxicologists and
medical experts
panel.
IAQ experts.
Behavioural experts
in sociological &
financial research,
and workplace
behaviour.
I
AIR QUALITY
STUDIES
Can verify studies.
Carry out studies.
Can benefit from a
proper perspective.,.
of smoking, versus
other IAQ issues.
8"S68ltOSZ
MARKET
BEHAVIOUR
STUDIES
Carry out "Eureca"
type benchmark
studies among:
- employers
-centra- unions
- labour health
ombudsmen
- labour
Carry out "Cost to
society" and "Social
impact" studies.
NOTE! Not an ETS
issue, but has direct
impact on up-
coming media &
political briefings.
.
COALITIONS MEDIA POLITICAL
CLOUT
Can help build Media news. Can inform
NMA's. politicians.
Initial contacts & News in every Testimonies,
coalitions with field: plus indirect
- unions -general media communication via:
- hotel & restaur. -targeted media - coalitions
- employers - media
- builders &
ventil. companies
- users like airlines,
railways, taxis
-work environment
industry
Can help build
NMA's.
Key to initial.
Defence against
employer ruling
against smoking.
Media news.
Media news.
Door-openers to
- ministers
- individual
politicians
- parties
Defence against
taxation.
4
i
!
THEABOVE APPROACH ASSUMES, THAT:
1. Correcting the ETS misconception offers an offensive tool in:
- countering further spread of anti-smoking legislation;
- countering recommendations and actions against smoking
in public places, and at workplace;
- building smokers' self-esteem;
- getting Nordic NMA's to cooperate in Corporate Affairs
issues.
2. The ETS question is a multi-issue challenge that can only be
tackled through a multi-issue program.
3. The key to success is credibility, which in the Nordic area
means that the tobacco industry has a low profile in stage I
while working through other parties.
4. The tobacco industry can not fall into the trap of neglecting
to correct misinformation, like in the ETS question, even in
cases where other society problems like AIDS momentarily
catch most of the headlines, and the attention of the social
bodies of society.
68868ttUSZ
5
4.
5.
SCIENTIFIC
EXPERTS
Statistical experts.
Communications
experts and
leading journalists.
AIR QUALITY
STUDIES
Advice on merchan-
dising IAQ material
for IAQ coalition
members and
tobacco industry.
06868ttOSZ
MARKET
BEHAVIOUR
STUDIES
Carry out workplace
environment and
mental health at
workplace studies.
Analyze adverse
studies and give
advice and public
opinion.
Take stance in
sociological issues,
"segregation" etc.
COALITIONS
Union coalition in
working for better
mental workplace
atmosphere.
Employer's under-
standing for
employee informa-
tion - and a fu-
ture competitive
tool for better la-
bour hiring &
productivity.
Coalition with
workplace equip-
ment, etc,
companies.
Back-up support.
Assist partners
within coalitions.
MEDIA
Union media
channels ("no
walls between
friends and
coilegues").
Back-up in media
debates plus
counteracting
misinformation.
Create positive
media attention &
debate; do-market
anti movements.
POLITICAL
CLOUT
Government
policies can
be influenced.
Back-up.
Create atmos-
phere against
paternalistic
society.
6
T
I: TOXICOLOGISTS AND MEDICAL EXPERTS:
ACTION TAKEN
1. Finnish medical Dr found and inter-
viewed.
2. Swedish toxicologist found and in-
terview set up.
WORK TO BE DONE
1. Interview, and arrange agreement with
Swedish toxicologist.
2. Use key contact to form Nordic
expert panel.
3. Finalize format for industry coopera-
tion, with either:
- Pan-Nordic NMA working group
- lnfotab Nordic working group
- individual NMA's
4. Have international and/or local ex-
perts attend seminars like
Hanasaari -87.
5. Prepare plan to use scientists in
correcting ETS misinformation via
scientific channels, and media.
6. Identify regional or local scientific
needs, both in the desk research,
and scientific research areas.
7. Work for securing cooperation be-
tween scientific panel / panel mem-
bers, and scientific world; key
Government bodies like Ministries
of Social Affairs in Nordic area;
plus Nordic Council and N.C. Health
Education highschool.
8. Use experts to the benefit of Nordic
NMA's.
2. / A 0 EXPERTS
ACTION TAKEN
WORK TO BE DONE
1. Study of Nordic IAQ awareness
and technical level;
intermediary report issued.
2. Cooperation established with
ACVA, and also between ACVA
and PM C.A. consultants, which
act as ACVA consultants in
Finland, and Sweden.
~,3. Contact established with Go-
vernment building authorities
in Sweden in order to get IAQ
pilot study targets.
4. Pilot study targets identified in
Finland, agreed and visited by
Peter Binnie, ACVA.
5. Program made for first IAQ pilot
study work to be carried out
starting May 25. ,
6. The Nordic tobacco industry
educated in ETS, as well as IAQ
issues at Infotab & industry conven-
tion in Stockholm March 16th.
7. International (HIROSS) and Finnish/
Nordic (P.1. Consultants) partners
introduced to ACVA.
8. Papers submitted by US scientific,
and IAQ experts to "Healthy
Buildings-88" symposium directorate
in Stockholm.
9. Labour Union health education
channels identified.
1 O.Monitoring of new Swedish
rv
LA
0
Government "Heatth at Workplace" ~
(LO) campaign started. ~
11.Industry representatives entered ~
to Nordic ETS conference in ~
Hanasaari, Finland, June 1987.
Y3 W83 To MY
8
2. lAO EXPERTS (CONT.1)
ACTION TAKEN
12.Contact established with Nordic
Council officials in health
education area.
13.Contact established with medical
expert of Swedish Employers'
Federation.
14.Questionnaires and merchandising
plan draft ready for "Eureca"
study in Sweden, and Finland.
~f
WORK TO BE DONE
0
1. Establish contacts with Finnish
(and Norwegian) Employers'
Federation decisionmakers.
2. Make detailed mapping of
Finnish labour union health
education organization.
3. Carry out first Swedish, and
Finnish IAQ pilot tests.
4. Deepen cooperation between
HIROSS, and ACVA in Sweden to
obtain coalition.
5. Prepare detailed communications
plan, using 3rd parties as com-
municators, for first IAQ pilot
test results.
6. Assist ACVA in establishing local
IAQ business, and assist & use
ACVA marketing activities to
create awareness of IAQ issues.
7. Carry out, and merchandise
"Eureca" study results.
8. Finalize, get approval for, and
start labour union IAQ drive in
Sweden, and Finland.
9. Carry out local lnflight Air
Quality studies in Nordic area
(Finnair, and/or Braathens).
9
~~j
2. L4Q EXPERTS (CONT. ll)
WORK TO BE DONE
ACTION TAKEN
10.Start preparation of first work-
place air quality symposium in
Sweden, and Finland.
11.Prepare for "Healthy Buildings-88"
event, and publicity drive.
12.Establish cooperation with de-
cisive bodies in Sweden, and Finland, i.e.
Byggnadsstyrelsen
(Government Building Office)
Sjukforsakringskassan
(Social Insurance offices)
Arbetarskyddsstyrelsen
(Workplace Safety and Health
Authorities)
Nordic Council, and
NIVA Highschool
13.Get IAQ study carried out in
Arendal, and other spectacular sites,
and plan for plus execute mass
media events on ETS miscon-
ceptions.
