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PHILIP MORRIS E.E.M.A. CASE POS7ALE 1001 LAUSANNE 49 7 INTER-OFFICE CORRESPONDENCE CaVOr T_o T-. Mary Pottor DATE; arch 9, 1987 FROM: Arjuna Kannangara n,c,. GCB, JLB, LCC, FHD, HGa, MDH, SUBJECT PM EEMA REGION: 1987 ETS PLAN JBR, WT, KJW With reference to your request, the following provides details about our activities. Overview and Objectives The primary threat of the ETS issue is its potential for converting non-smokers into anti-smokers and further undermining the social acceptability of smoking. It is a major issue in the Nordic countries and emerging as an important issue in Switzerland. As such, our priority countries during 1987 are Finland, Sweden and Switzerland. OBJECTIVES: - Resist smoking restrictions; - restore smoker confidence; and - preserve product liability defence. Two sub-objectives considered as pre-requisites are: the reversal of scientific and popular opinion that ETS is harmful to health; and the restoration of the social acceptability of smoking. STRATEGY: Develop expert opinion in order to influence and direct: - popular attitudes; - political attitudes; - professional institutions (e.g. Institute of Occupational Health, Finland); and

- 2 - interested parties (e.g. airlines, labour unions, hotel and restaurant associations); It is critical to cultivate and exploit targeted sections of the media (e.g. scientific journals, labour newletters) and selected communication channels (e.g. IATA, ILO) to achieve this influence. indigenous, credible third-party spokesmen in the whole area of environmental toxicology - at least one each in Finland, Sweden and Switzerland; and Expert opinions will be solicited in two ways: - identification, education, and support of sponsor domestic research into air pollution, including indoor air quality (IAQ) and in-flight air quality (IFAQ). r 1987 ACTIVITIES (a) In each priority market the first action step for PM/Industry must be to analyse where we are on the ETS issue in relation to: public opinion (e.g. conduct market research surveys); smoking laws, regulations and "voluntary" restrictions (e.g. a corporation which bans smoking); i the media; political actors; labour unions; airlines; hotels and restaurants; the scientific establishment; and IAQ experts. Our Corporate Affairs consultants, BNL Finland and Svenska PR in Sweden, have been collecting this data for Finland and Sweden since the fall of 1986. We are analysing this information and incorporating it into our country strategies and NMA ETS plans.

- 3 - (b) To influence expert opinion, we will: Action: Nordic Area - cooperate with PMI to conduct an ETS media briefing (4th quarter 1987); - lobby Nordic Council staff who are seeking a consensus on workplace smoking rules; PM has been "briefing" their experts; and in cooperation with PMI and FTR's Science and Technology Department (S&T/HGa), prbgramme scientific papers and speakers for major ETS meetings (cf. appendix`1). Finland - in cooperation with S&T/HGa, recruit ETS experts to undertake research (to be published in scientific iournals) in the field of air pollution, specifically including IAQ/IFAQ; - recruit and educate "consultant(s)" to operate as credible third-party spokesmen in environmental toxicology and ETS (comparable to John Rupp/Indoor Air Pollution Advisory Group - IAPAG); secure an agreement with Finnair to host an airline/industry IFAQ Seminar in 1987 in order to educate airline company (and their trade association) executives about the ETS issue in aircraft cabins (4th quarter 1987); ' with assistance of S&T/HGa, finalise arrangement with an air quality research company to conduct unbiased IAQ studies of buildings (2nd quarter 1987); in cooperation with S&T/HGa, conduct briefings for Members of Parliament (3rd quarter 1987); and conduct survey of major corporations' ETS attitudes and internal policies on workplace smoking (3rd quarter 1987). Sweden - in cooperation with S& and PMI, ensure that abstracts are submitted by April 1987 for ETS/IAQ conference "Healthy Buildings 88" (Stockholm, 5-8 September 1988); - 2501152322

- 4 - in cooperation with S&T/HGa, recruit ETS experts to undertake researcr-in the field of air pollution, specifically including IAQ/IFAQ; recruit and educate "consultant(s)" to operate as credible third-party spokesmen in environmental toxicology and ETS; and with assistance of S&T HGa, finalise arrangement with an air quality research company to conduct unbiased IAQ studies of buildings (2nd quarter 1987). Switzerland Note: All ETS activities will be conducted under the umbrella of the ASFC (CH-NMA). ~ 0- in cooperation with PMI and PM EEC, secure PM sponsorship for ETS programme at International Flight Attendants (IFAA) World Congress (October 1987) in Zurich. in cooperation with S&T/HGa, recruit ETS experts to undertake researc in field of air pollution, specifically including IAQ/IFAQ; recruit and educate "consultant(s)" to operate as credible third-part;~ spokesmen in environmental toxicology and ETS; and assist ASFC recruitment of a full-time scientist by 3rd quarter 1987; the job description is to be written with S&T/HGa. l 0 (c) To develop media/communications channels to: political opinion makers; the general public; interested parties (e.g. hotels and restaurant associations); business groups (e.g. Chamber of Commerce); and all major parts of the tobacco industry from "seed to market" (e.g. growers, retailers), we will: Action: Nordic Area coordinate the Infotab/NMA ETS Seminar on 3/16/87 in Stockholm, which will brieff tobacco manufacturing executives on ETS and review NMA ETS plans (PM is the initiator and prime sponsor); 2501152323

- 5 - create INFOTAB Nordic Countries Working Group (Bryan Simpson will propose this idea on March 16 in Stockholm); establish ETS Working Groups within each NMA (on-going); BNL Finland, with input from PR Svenska, is conducting a complete study of the key tobacco-related decision makers in the Nordic Country Governments (by 7/1/87); continue merchandising the International Tobacco Science Information Service (ITI) via our CA consultants to in-country media (on-going); and in cooperation with PMI, EEMA Personnel, and David Morse, implement plan to develop allies among Nordic-based union leaders (3rd quarter 1987). Sweden - publicise in a Swedish travel magazine the decision by Braathens Safe (Norwegian domestic airline) not to ban smoking in-flight (PM has identified the journalist) (2nd quarter, 1987). Norway - PM/Industry have successfully blocked the Ministry of Social Affairs' Bill on Public Smoking Restrictions; political opposition has limited the Ministry to a "Parliamentary Report" (expected 2nd quarter 1987); PM will join the NMA (2nd quarter 1987); and merchandise the ITI service to the media (on-c)oing). Switzerland obtain ASFC commitment to an ETS Action Plan (2nd quarter 1987); and in cooperation with PMI, conduct an ETS media briefing (4th quarter 1987).

- 6 - GCC in cooperation with PMI, conduct an ETS media briefing (4th quarter 1987); and merchandise the ITI service via Radius/Leo Burnett (Bahrain) and Tihama (Jeddah) to in-country GCC press and to the Pan Arab Media (PAMA) (on-going). RESPONSIBILITIES IN EEMA In the Nordic countries, Switzerland and the GCC countries, those responsible for the Corporate Affairs efforts on ETS are: SGC, RAP and GLN supported by ARK; the Industry Issues function (JLA/KJW) will be responsible for the EEMA interface with S&T/HGa, developing ETS argumentation, and ensuring that EEMA-generated materials contain the best available facts/arguments; and S&T ith the input of local PR consultants e.g. Svenska PR), are to recruit and direct ETS experts within the EEMA Region and to designate precisely what research will be funded by PM/Industrv. 0 RESOURCES NEEDED (a) Expand staff and budget of FTR's Science and Technology Department (S&T to provide the services of a full-time " TS issues scientist" at Neuch&tel to concentrate on the EEMA strategy (cf. HGa's proposal in appendix 2 which Dr. Gaisch has submitted to SD/PM EEC and you) and in order to: recruit and direct ETS "White coats" (e.g. scientists); coordinate via independent companies the use of portable air-testing technology (briefcase sampler); develop working relationships with "ETS experts" who are not associated_with PM/Industry (e.g. participation in ETS meetings - cf. appendix 1); strengthen available ETS argumentation; 2501152325

7 participate in PM/Industry ETS briefings for Government leaders; and supply PM's scientific input for NMA ETS efforts. Note: We believe that HGa's proposal (cf. appendix 2) should be amended so that two staff members are added to his Department in order to be able to service both EEC and EEMA. We do not yet have enough information to comment on his budget requests. b) Assistance is needed from PMI N.Y./US Tobacco Industry in order to: ensure that ETS experts are available to submit papers and speak at ETS seminars which are not organised by the industry; provide early warning of WHO ETS strategies/plans (particularly as they impact on national health plans); develop advocacy advertising materials and media events (e.g. Great American Smoker's Kit) to counter the anti's; and stimulate US Government Delegates to more carefully scrutinise WHO activities and finances (in EEMA, concentrate on WHO Regional Offices in Alexandria, Brazzaville and Copenhagen); protect smokers' rights in-flight by merchandising our ETS messages to manufacturers of aircrafts, air cleaning equipment manufacturers, selected airlines, ICAO (for Governments), IATA (for airline industry, IAPA (passenger associations) and airline staff unions/associations (IFAA), and by conducting in-flight air quality studies; obtain industry agreement to expand Infotab's charter and resources so that Infotab can lobby international organisations (e.g. ILO) and speak out publicly on the ETS issue; extend continued support in organising ETS briefings for the media and providing material with which to regularly update the participants after the briefings; and write, from a union perspective, ETS papers on workplace smoking rules for use in developing allies among union leaders and to help them communicate their ETS views to Government policy makers.

8 We are continuing our efforts to refine and implement this ETS Plan as part of the overall Corporate Affairs effort within the EEMA Region. If we can provide additional information at this please contact me. Wit kiJ nd regards, ~Y` ~ u.11kok . ..~ Arjuna Kannangara time,

9 APPENDIX 1 Calendar of 1987 ETS events in the EEMA Region 1. MEETINGS ° SWEDEN - Infotab/NMA ETS Seminar. March 16, 1987 Stockholm. - ° World Health Day. April 7, 1987. ° NORWAY - Conference on Cancer. April 7-10, 1987 - Oslo. (Organised by the Norwegian Council on Cancer and University of Oslo) ° FINLAND - Seminar on Environmental Tobacco Smoke and Health Effects of Passive Smoking. June 9-12, 1987 - Espoo. (Arranged by the Nordic Institute of Advanced Occupational Environment Studies, Helsinki, The Nordic School of Public Health, Gothenburg, Sweden and the International Agency for Research on Cancer (WHO) . The objectives are to give a critical scientific overview of the present data on chemical and biological characteristics of environmental tobacco smoke, measurements of exposure, as well as the health effects and social impacts of ETS. Lecturers include : Dr. Carl Hugod, Denmark; Dr. Larrv Claxton, U.S.A.; Dr. Martin Jarvis, U.K.; Dr. Goran Perhagen, Sweden; Dr. Lars Ramstr6m, Sweden; Dr. Elio Riboli, IARC, France; Dr. Arja Rimpela, Finland; Dr. Rodolfo Saracci, IARC, France; Dr. Marja Sorsa, Finland; Dr. Harri Vainio, France; Dr. Harri Vertio, Finland.) ° FINLAND - Meeting on Monitoring of Human Exposure to Carcinogenic and Mutagenic Agents. September 2-4, 1987 - Espoo. (Organised by the Institute of Occupational Health in Finland and the International Agency for Research on Cancer). ° FINLAND - Nordic Health Conference. October 10-12, 1987 - Espoo. (The organiser is the Samfundet Folkhalsen -- the Swedish Institute of Public Health). ° NORWAY - Safe-Sec 87, Conference on Environmental Condition in the Work Place. October 26-29, 1987 - Oslo. (Arranged by Messebyraet Als, Oslo). ° NORWAY - Cancer Union Symposium. December 8-10, 1987 - Oslo. (Arranged by the Norwegian Council on Cancer and the Rikshospitalet). ° SWEDEN - "Healthy Buildings 88" ETS/fAQ Confe-r-ence, September 5-8, 1988, Stockholm. (Organised by the Swedish Council for Building Research in collaboration with the National Institute of Environmental Medicine, and with the co-sponsorship of WHO). 2501152328

2. CAMPAIGNS ° SAUDI ARABIA - Anti-smoking Week. February 14-20, 1987, (Organised by the Ministry of Education) ° SWEDEN - National Health and Smoking Association. ("Smoke-free weeks" - Dates vary in different parts of the country). ° SWEDEN - VISIR (The second largest "anti" group, is planning for "A Smoke-free Church" with the Swedish Church). ° SWEDEN - A Smoke-Free Generation. (Will launch campaign for "Freedom from Smoke" during Spring of 1987). ° SWEDEN - National Board of Occupational Safety and Health / Labour Unions. (Two-year work-place smoking campaign in cooperation with labour unions will begin Autumn, 1987). ~ * * ~ *