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Philip Morris

Editorial No Smoke Without Fire

Date: 19860500/PE
Length: 1 page
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Editorial No Smoke Without Fire If tobacco was a newly-invent• wealth of information now k health was available, no se• world would allow it to b• Alas, tobacco is firrr• societies-an integral political frameworks. indisputable-and has b--, years-to show that its use i., The complication in the rem~.. health hazard is that some business - farmers, and some employees could fat. s loss of revenue. There should be little symt,. business interests-they have had (and wasten, years during which they could and should have diversified out of tobacco products. Instead, the tobacco industry has fought a rearguard action, attempting to defend the indefensible. For farmers and workers, some sympathy, but more importantly, the recognition that they need considerable support-more than is currently available-to enable them to find alternative crops and jobs. With 1 million people a y( smoking-related illness, now "progressive elimination" of t "maintain and promote the us resolution suggests. Now is t} of tobacco promotion, and pn tobacco production. Tobacco is the only heavi: which is hazardous when uset its continued promotion is to , and commitments to improvir the Global Strategy for Healtt The WHA resoultion on tc goes. It simply does not go fai . . "Smoking isthe largest single preventable cause of ill-health in the world" Pas de fumee sans feu Supposons que le tabac vienne tout juste d'etre d6couvert, et que 1'on dispose de la quantit6 d'informations que nous avons aujourd'hui sur les risques qu'il fait courir a Ia sant6 : aucun gouvemement sensL sur la plan8te n'en autoriserait la vente. Htslas, le tabac est profond6ment enracin6 dans la plupart des soci€t6s, fermement int6gr6 dans un ensemble de donn6es sociales, politiques et 6conomiques. Et pourtant, les preuves de --z effets nuisibles sur la santd sont indiscutables et connues '° pour defendre une causc Pou. ' / V < ',urs, il s'agit avant tout o~ ~( ~ 'Av"N 1 aides - bien plus que ce - ~fy 7,tbp" ® )r ''dtures de substitution et k sc Dr. Mahler, Director-General World Health Organisation exchange earnings ® Half of all agricultural workers are involved in tobacco production BUT tobacco is a major world crop, providing jobs, income and foreign exchange. Here is the example of Zimbabwe: ® 2,000 growers 0 Exports (1981-82) =$192m, 20% of country's foreign • une vingtaine d'ann€es. ':^.ation de ce probl~me sanitaire fatal est rendue '°s inttsrets qu'elle contrarie : ceux de certains 'P certains cultivateurs et de certains . ) N"11085 Yaient confront6s d des difficult6s et ~ une 'cile de compatir avec les rnilieux nur diversifier leurs centres ~ t encou. r6solution a. .d temps d'intem,. - t de vement la production . eme. t faisant l'objet d'une pub,icite lorsqu'il est consomme suite de la publicitA- en sa faveur !es engagements contenus dans la our tous. edire h la resolution de :e n'est qu'elle ne va pas assez -duits. Ils n en ont rien fait, No reference to smoking control

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