Tobacco Documents Online

FRUtR FHIt_IP MORRLS SUCES g6,g2 i FWAI, DAT VOL.CJIrtTA_t? Y IttiT-HOUSE C= C3F CK3ARETTE ADYERTISj N4 & PROh=ONS ,UWTED ARAB EMIRATES 13/1/92 (~~~~s guidelines agreed on by members of the Middle East Tohaoeo Association PREAMBLE: All Companies agree on the need to improve relations with the UAE authorities and that in all matters relating to advertising and promotions (including outdoor sites, stickerltyg on public property), It Is in the €nterest of each and every one of the signatories - bidividwally and coltectively - to stay within the generalVrecagni,ccd limits of self restraint and tidiness to conform with the wishes and known guidelinGs of UAE authoritias. To this end, the signatorie& have voluntarily signed the following In-House Code of Behaviour specifically relating to cigarette Advertising & Promotions. The Code of Conduct below shall be a private industry document unless and until META unanimously decides it should be released to any UAE ministry or public-sector body. The Code is not exclusive to META within the tobacco industry. Other companies may be invitGd to subscribe at the unanimous invitation of META companies. Article 1- Media !.1 'rhe following media are excluded from use for branded cigarette advertising: ~ . Cinemas (for matinees Qrtly). l Wlrs,N d4--o +w,~-^ MAP^ . All media specifically directed at minors. . All media specifically directed at, or positioned 100 metres or less to, educational establishments attended by minors. . Public transportation vehicles including taxis. 1

tia.vGi rlst~_ Lr (SUF:KL.~ Svl.c~ L- .!`^.i>« Uo; :r~ C. Y ~ qtot- -rb W: 'A . Outdoor surfaces (hoardin l~i ' i ns, billboards, painted walls etc.) and surfaces locate ft the i ediate vici ' chools for under 18 year olds consistent with the requuemeno ec mirate; and 100 metres or less from government offices, mtnistries and hospitals. x% ~ Z . Maximum ske of advertisements In daily newspa.pers shall be one page in any I'I, ~~ ~ Loose inserts shall not be carried within a newspaper if it already contains an advertisement for the same brand, whatever the size of the advertisement or 4~~ ~-~ ~J ,~ I the insert. Aitfcle 2 • Point of Sale M8tertatlPrematfen5 ptYSrO,. ),~~ 2.1 ~ermanent~nt-vf-sate material In general (i"S. stickers), shall only be placed in ' ere cigarettes are sold. 2.2 Stickered surfaces and jor shop windows should not be clustered and should full respect the municipal authorities' efforts to maintain a tidy appearance of street~ facings. l 6,,1~ V^o- Ge.OXV 4,,~,'~ %I -1~ fE t- ~t~,~,., ~ 2.3 Consumer promotions are permitted on privatc property (hotels, adult social clubs, labour camps, exhibition centres etc.) where brand-awareness material i.e. ashtrays, awnings, waA~clocks which are not strtctIy p.o.s. material, may be displayed. 2.4 Special promotions, specifically those which are not on offer for full 12 months or on permanent display, shall be discontinued du.rtng the Ho1y month of Ramadhan. 2.5 The signatories agree in good faith not to sample to anyone under 18. Arttcle 3 • SFonsQxship 3.1 The signatories agree not to sponsor any activity directed at minors oT associated with any religious occaaiott. 2

rfiDl: FHLLIF f•SUE.kI3 SVI.G~- Uc=z-. AMIC4 • Q1YAlltBlly(! RutrltNnns ~1L . V'Ts VV 4.1 No advertising will state or fmply that smoking the brand advertised promotes physical health or that smoking that brand Is better for health than smoking any other brand of cigarettes. 4.2 No fortns of advertising will be specifically directed at minors, nor will minors appear in advertising. All models used In cigarette advertising must be at least 25 years of age. Anything in their dress or make-up tending to make them look younger shall be avoided. 4.3 No pubiicity material and/or promotional items for the brands will be kzaowingty given to minors by the signatories or their representatives. There shall be no promotions in locations where those under 18 are the predominant audience. 4.4 No celebrity, fn whatever field, will be induced to state explicitly or directly a personal preference for a brand. 4.5 Commercial announcements in newspapers shall not be published In sections directed to minors. Newspapers will be asked to allow two pages before and after these sections for the insertion of such advertisements. 4.6 Nothing i.tY this Agreement is intended to inhibit any truthful and Fawful statement or reference by any member Company to the physical characteristics of their products e.g. King Size, Low Tar, Deluxe length, Lower Tar and Nicotine, etc. Artlele S. tbntroi jWj,Axbl ra ign_at the Cod_e The controI and arbitration fanction will be carried out internally by the signatories at the local market level in the first instance, subsequently by the signatories at a higher level, such as at a regular meeting of the Association if desired by one member or at an extra-ordinary meeting of all signatories called for that purpose by at least 3 members. 3

Ffiuhi PHILIP MORRIS S4iCE5 I:..01~0.I9S-- ti""o:55 .... - ..- v• v . •.w v11iir f!t I Ll,J..Jti Aittcle A , - Ttmtng ilia . R,Ya This code is effective from 1992. It is reviewed for renewal annually during the month of , and can be reviewed at ordinary or extra- ordinary meetings of the Association ia accordance with Article 5 above. Signed: .V a,e1 for and on behalf of BAT EL3K & FXPORTI Ltmited in the present~ of: , ' VVitness : Signed: Date: for and on behalf of Brown &Williemj!ag (, uropg) S.A. in the presence of: Witness: Shin_e for and on behalf of j2ajIahe_; International Ljfted fn the presencG of: Witness : Signe-d for and on behalf of Phifip Morr_is EuroIm S.A. In ttte prescnc:C of: WrtnGSS: Date: Date: 4

Fkut•t FNiLiP MOFtRiS SvCES 1_.f}7.17•7- tlo:t,o S~t d: Date: for and on behalf of In the presence of: Witness : ;:"!!~14'J!{6]0 6lS~~~J. Sijzned• Date: for and on behalf of BothMans Lsmorts Limited tn the presence of: Witness: 5