Tobacco Documents Online

0 i-2T-B9' FR T 1~d S 35r BER T RFiN D . •~ TFUNSLATION from French RER.# 1-88/mr Aprendix H New war cry againet smokiiist tn_tho United States b'NUUCH IS ENOUGH, REPLY IHE PRODUCERS Twenty-nine per cent or somewhat more than 50 million Americans are still amukinY, as compared to 40X in 1965. For thodv who dream of liberating America from smoking, a lot remains to be done and once again the Surgeon General of the United States sounds the alarm, while the tobacco producers maintain that "enough is enough." In a weighty report published a quarter of a aentury after the first cry of alarm about the harm wrought by smoking, C. Everett Koop.as- serts that in 1985 the cigarette was responsible for the death of 390,000 Americans, that is, one out of six deaths registered. Washington Jacqueline de Montmoliin This figure results from a survey of the American Cancer Society, an organization that campaigns almost exclusively against tobacco. It is at least one-third higher than all other recent estimates. The report also states that the cigarette caused 26,500 fatal strokes in 1985. It is the first time that a report of the Surgeon General concludes that smoking produces stroken. Other studies hitherto published confined themselves to suggesting that association. It further links the cigarette with cancer of the uterus and points out that smokers are generally Iess educated than those who abstain, a puint which remains controversial.

. t-2 7- L 9 F t? 1 1~cf : 3M BER TRAt-/D P. A? 2. The war Coutinurs This rcpurt, entitled "Twetlty-fivr Yrars of Prugress," furtl,cr states that smuking remains "the principal avoidable cause of death iu our society" and led the director of onz of the antistnokittg groups Lu cuttciude that "the war ia far fr,rot over." In anticipation of this new report, the Tuhaccu lnstitute which includes the major cigarette producers, has just launched a huge publicity councerotfensive in the name of millions of smokers who have had encsugh of being harassed and ite0ted altuust like lepers. Finally, aware of the infiuence on the rest of t(ie world of what is going on in the United States, the Tohaeco Lnstitute has even ad.Jressed the foreign press, which is a litst. An opinion poll taktan atnoug 1,100 nonsatokers and 400 smokers anJ published oa this utcdsion concludes that a majority of Americans s+tpport stricter Government control of air safety, food plant it,sprct iuu :rttd toxic waste dumps. On the other hand, the majority rejects the t,au on smokiug in rest- auranta and at work and does not support the ptultibition of all cib- urEttC advertising or an increase of tub•3 c:co tar.es. Publicity Through pages of publicity itt tftr nat iortal press, the tobrtcct, lobby ci+ncludes that the antistnoking movement has gone too far atul that "enou6h is enough." It, notabty, attacks thr efforts nt thr ancismoking associations that have emplnyed every means to banish smokers from society and proclaitn that cigarette stnoking represontu adattgzr to nonsmokers. If your neighbor's smuking bothr.rs vuu,

i 1-'..T? --^v :-4 F'R I 10 : 4 0 tIERTRtaND P .la .; 3. the f irst is that the air in tl,e roum yots arr in is ot wretched qual- ity. in a majority of cases, it is 1 Yign that the vontilatiun sys- tem is not working well, a problem much more scrious to the health thau smoking, affirms the Tobacco Institutr. .l . d e H .