Philip Morris
Boca Raton Action Plan: Status Report Period Ending: 890131
Fields
- Attachment
- 2501045113/2501045274
- Document File
- 2501045113/2501045274/Missing
- Type
- REPT, REPORT, OTHER
- CHAR, CHART, GRAPH, TABLE, MAPS
- Area
- CORPORATE AFFAIRS/EEMA ARCHIVE
- Litigation
- Stmn/Produced
- Site
- E34
- Master ID
- 2501045114/5235
- 2501045114-5115 Boca Raton Action Plan: Status Report for the Period Ending 890131
- 2501045142 Appendix A
- 2501045143-5147 Appendix A Who / Iocu / Uicc: Strategies and Tactics
- 2501045148 Appendix B
- 2501045149 Appendix B Scientific Symposia
- 2501045150 Appendix C
- 2501045151-5171 Appendix C Aeroplane Smoking: Plain Facts About A Confused Issue
- 2501045172 Appendix D
- 2501045173-5176 Appendix D Restaurant Program
- 2501045177 Appendix E
- 2501045178-5203 Appendix E Outline Public Relations Programme for Dealing with the Ets Issue in the Airline Industry
- 2501045204 Appendix F
- 2501045205-5223 Appendix F the E.T.S. Battle the 890000 Programme for Balancing the Beliefs
- 2501045224 Appendix G
- 2501045225-5230 Appendix G Ets Marketing Clearing the Air: Marketing Plan for Test Market
- 2501045231 Appendix H
- 2501045232-5234 Appendix H New War Cry Against Smoking in the United States Enough Is Enough, Reply the Producers
- 2501045235 Nouveau Cri De Guerre Contre La Fumee Aux Etats-Unis Cela Suffit, Repliquent Les Producteurs
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BOCA RATON _ACTIONPLAM! OTATQS U -PORT PERIOD ENDINf3 t JAN 31, 1989
Page 1
ISSUE/ACTION
RESPONSIBILITY
TIMING
STATUS
1. WHO/UICC/IOCU
o Redirection/ C. von Maerestetten Jan 31, 1989 o Discussion paper
containment A. Whist submitted to GCB
o Role of food
companies
o Strategies D. Harris Jan 31, 1989
(See Appendix A)
2. New Tactics
J. Dollisson Dec 3, 1989 o Presentation made
at Boca Raton
3. Healthy Buildings
Seminars A. Whist Dec 31, 1989 1989
D. Harris
Asia
o Hong Kong, Mar 1989
(under auspices of
Australian Trade
Commission)
Australia
o Fall, 1989
(final decision
to be made by
April 1989)
911 ShUIUSZ

BOCA RATON AC ION PLAN: STATUS REPORT PERIOD ENDING: JAN 31, 1989
Page 2
ISSUE/ACTION
RESPONSIBILITY
TIMING
STATUS
3. Healthy Buildings Seminar EEC
(Continued)
if ISfiolose
o Italy, France,
Belgium
( f inal
negotiations,
scheduling under-
way with building
contractor HIROSS)
o U.K., Apr 1989
(ACVA speaking
tour)
o London, Fall, 1989
(in collaboration
with EEMA; negotia-
tions underway with
NISSES (building
contractor) to
sponsor
BEMA
o Switzerland,
Fall, 1989
(IAQ/Workplace
Seminar; sponsor to
be determined)
o Switzerland, Feb 6-
Mar 17. Full air
quality survey of
25 commercial
buildings.
Report May 1

BOCA RATON ~A,CTZON PLAN: §T-ATUS REPORT PERIOD ENDINa: JAN 31, 1989
Page 3
ISSUE/ACTION
RESPONSIBILITY
TIMING
STATUS
3. Healthy Buildings Seminar
(Continued)
Iberia
o "Healthy Buildings
Seminar" format
being modified to
local needs
o IAQ/ETS scientific
and media briefing
scheduled for
Fall, 1989
Latin America
o IAQ/ETS scientific
and media briefings
deemed more appro-
priate format for
the Region
o Tentative schedule,
(subject to con-
firmation with
sponsors and
participants):
Costa Rica-Apr 1989
Venezuela-Oct 1989
Brazil-Open
8 11 Si,OI QSZ

BOCA RATON ACTION PLAN: STATUS REPORT PERIOD ENDTN(3: JAN 31, 1989
Page 4
ISSUE/ACTION
RESPONSIBILITY
TIMING
STATUS
3., Healthy Buildings Seminars
(Continued) 1990
o Asia
Japan, Korea,
Taiwan or
Philippines (to be
assessed in last
part of 1989)
o EEC
Markets not covered
in 1989
o EEMA
Sweden-Spring, 1990
Australia, Iberia and
Latin America
To assess success of
1989 programme before
making final judgment
611 Sf,Q l OSZ

BOCA RATON ACTION PLAN: STATUS REPORT PERIOD ENDING: JAN 31, 1989
Page 5
ISSUE/ACTION
RESPONSIBILITY
TIMING
STATUS
4. Scientific Seminars
o Increasing A. Whist Dec 31, 1989 Asia
participation/
presence at
scientific
symposia (Regional C.A.
Directors to submit
suggestions)
o ETS consultant
identification
initiated Jan 1989
o Project plan/budget
review scheduled
for end of Feb 1989
o Initial focus-Japan,
Korea, Taiwan,
Phillipines
Australia
o ETS consultant
identification
to begin by
Mar 1, 1989 in con-
junction with
Clayton Utz
OZISf,OlOSZ

BOCA RATON ACTION PLMi STATUS REPORT PERIOD ENDING: JAN 31, 1989
Page 6
ISSUE/ACTION
RESPONSIBILITY
TIMING
STATUS
4. Scientific Seminars
(Continued)
lZIS'hOlOSZ
EEC/EEMA
o Brussels, Belgium
Feb 14-16, 1989
"The Present and
Future of Indoor
Air Quality" pro-
gramme participa-
tion
o Hanover, West
Germany
Feb 19-24, 1989
"Assessment of In-
halation Hazards"
International Life
Science
-consultant attend-
ance
o Cambridge, U.K.
Apr 12-14, 1989
British Toxicology
Society, Cambridge
University
-consultant attend-
ance
o Brighton, U.K.
Apr 12-14, 1989
British Toxicology
Society, "5th
International
Congress of
Toxicology"
-consultant
attendance

BOCA RATON ACTION PLAN: STATUS REPORT PERIOD ENDING: JAN 31, 1989
Page 7
ISSUE/ACTION RESPONSIBILITY TIMING
STATUS
4. Scientific Seminars Iberia
,
(Continued)
zztsfiatasz
o Scientific brief-
ings to and
distribution of
proceedings from
Dec 1988 seminar
in Bariloche,
Argentina
Latin America
o Proceedings from
Dec 1988 Bariloche,
Argentina symposium
to be marketed dur-
ing 1989
o Scientific sym-
posium planned for
Mexico City,
Nov 1989
o PMI, New York, in
conjunction with
the Regions to
assess and make
recommendations by
Mar 1, 1989 with
respect to
additional,
independently
scheduled
conferences.
See Appendix B

BOCA RATON ACTION PLAN: STATUS REPORT PERIOD ENDING: JAN 31, 1989
Page 7.1
ISSUE/ACTION
RESPONSIBILITY
TIMING
STATUS
5. Airline Smoking Bans
o B-M to complete
position paper A. Whist
Burson-Marstellar
Dec 15,
1989
M. Pottorff
o B-M to make programme Jan 15, 1989
proposal
o Complete SAS study
Jan 15,
1989
proposal
o Final draft of
position paper
completed. See
Appendix C
o B-M programme
proposal. See
Appendix E
o Basic study
completed.
Unforeseen
complications have
necessitated addi-
tional testing and
analysis. Pre-
liminary report to
SAS targeted for
Mar 15, 1988
o Given complications
on the SAS study
and information
recently obtained a
general airline
strategy has been
prepared for dis-
cussion and review.
See Appendix E
atsfialosz

BOCA RATON AGTION pIJIN: STAR~'USREPflRT
Page 8
PERIOD ENDING: JAN 31, 1989
ISSUE/ACTION RESPONSIBILITY TIMING STATUS
6. Oppose Public Smoking
in Restaurants
o Regional Dec 31, 1988
o Require-
ments to be
sent to PMI-NY
Preparation of
Support Plan A. Whist/
Regional
Corporate
Affairs
Directors
fi''~151tQ10sz
Asia
o Not a priority
at this time. To
be addressed within
context of I.A.Q.
generally
Australia
o Plan to test 30
restaurants under
auspices of
Restaurant Associa-
tion with support
from Tobacco
Institute by
Jun 30, 1989
EEC
o No requirement for
specific programme
focused on
restaurants
o Courtesy/tolerance
campaigns in EEC
markets (except
U.K.) deemed
sufficient

BOCA RATON ACTION PLAN: STATUS REPORT PERIOD ENDING: JAN 31, 1989
Page 9
ISSUE/ACTION
RESPONSIBILITY
TIMING
STATUS
6. Oppose Public Smoking in Restaurants EEMA
(Continued)
o 20 restaurants in
three cities tested
in Jan in Sweden
o Pro-smokers group
in Finland to meet
in Feb to develop a
restaurant
programme
Iberia
o While not viewed as
a priority item,
test market
possibility to be
investigated and
recommendations
made by
Apr 15, 1989
Latin America
o Currently testing
not seen as
priority.
Plan to incorporate
as part of I.A.Q.
briefings and not
as a distinct issue
PMI Support Plan
See Appendix D
sz[SfiQloSz
