Philip Morris
Boca Raton Action Plan: Status Report for the Period Ending 890131
Fields
- Author
- Vonmaerestetten, C.
- Type
- MEMO, MEMORANDUM
- Area
- CORPORATE AFFAIRS/EEMA ARCHIVE
- Named Person
- Xxandrew
- C, L.C.
- D, F.H.
- R, J.B.
- T, W.
- W, K.S.
- Attachment
- 2501045113/2501045274
- Named Organization
- PM-Eema, PM-Eema
- Master ID
- 2501045114/5235
- 2501045116-5141 Boca Raton Action Plan: Status Report Period Ending: 890131
- 2501045142 Appendix A
- 2501045143-5147 Appendix A Who / Iocu / Uicc: Strategies and Tactics
- 2501045148 Appendix B
- 2501045149 Appendix B Scientific Symposia
- 2501045150 Appendix C
- 2501045151-5171 Appendix C Aeroplane Smoking: Plain Facts About A Confused Issue
- 2501045172 Appendix D
- 2501045173-5176 Appendix D Restaurant Program
- 2501045177 Appendix E
- 2501045178-5203 Appendix E Outline Public Relations Programme for Dealing with the Ets Issue in the Airline Industry
- 2501045204 Appendix F
- 2501045205-5223 Appendix F the E.T.S. Battle the 890000 Programme for Balancing the Beliefs
- 2501045224 Appendix G
- 2501045225-5230 Appendix G Ets Marketing Clearing the Air: Marketing Plan for Test Market
- 2501045231 Appendix H
- 2501045232-5234 Appendix H New War Cry Against Smoking in the United States Enough Is Enough, Reply the Producers
- 2501045235 Nouveau Cri De Guerre Contre La Fumee Aux Etats-Unis Cela Suffit, Repliquent Les Producteurs
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Distribution:
New York: Legal:
W.
A.
M.
J.
D.
W. Webb
Whist
Buss
Nelson
Harris
Burrell M.
A.
L.
F.
S.
F.
B. Bring
Holtzman
Pollak
Newman
Parrish
Dulles
Brooks
EEC:
A. Buzzi
M. Horst
H. Gaisch
EEMA:
W. Thoma
B. Robinson
Latin America:
M. Goldberg
F. Moreno
Asia:
D. Devitre
M. Winokur
J. Dollisson
Iberia:
C. Salguero
C. Rodriguez
Australia:
J. King
P. Francis
!
PHILIP MORRIS INTERNATIONAL INTER-OFFICE CORRESPONDENCE
120 PARK AVENUE, NEW YORK, N.Y 10017
TO:
Geoff Bible
DArE:
January 30, 1989
FROM: Cynthia von Maerestetten
sUaIECT, Boca Raton Action Plan: Status Report for the Period Ending
January 31. 1989
CONFIDENTIAI,
Attached is the status report on the Boca Raton Corporate
Affairs Action Plan, along with accompanying documentation.
At your convenience, either Andrew or I can provide you with
whatever amplification or clarification you wish.
Several items require your judgment and/or approval. Again,
please let Andrew or I know when you would like to discuss
this.
Cordially,
Distribution
(on following page)
Enclosures
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