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9.3 INFOTAB WORKSHOP - WASHINGTON, SEPTEMBER 19-22, 1983 B. Simpson Secretary General INFOTAB IN THIS SHORT PRESENTATION I WILL OUTLINE TO YOU THE INFOTAB INITIATIVES FOR 1984. SLIDE HIGH AMONG OUR PRIORITIES WILL BE WAYS AND MEANS OF I STRENGTHENING THE DEFENCE OF THE INDUSTRY AGAINST ATTACKS ON THE FREEDOM TO ADVERTISE AND PROMOTE IN THE MARKET PLACE. SLIDE A WIDE RANGE OF ACTIVITY IS PLANNED TO EMPHASISE THE II IMPORTANCE OF TOBACCO GROWING TO INDUSTRIALISED COUNTRIES AND TO THIRD WORLD COUNTRIES. SLIDE WE ANTICIPATE CONTINUING ATTACKS ON SMOKING IN PUBLIC III PLACES AND IN THE WORKPLACE AND DOCUMENTATION IS BEING PREPARED TO DEFEND THIS ISSUE. SLIDE SOCIAL COSTS CONTINUE TO BE USED BY THE OPPONENTS OF IV TOBACCO IN A MOST IRRESPONSIBLE WAY AND MATERIAL IS BEING PREPARED TO ANSWER THESE EXAGGERATED CLAIMS. SLIDE IN THESE TIMES OF RECESSION, ECONOMIC IMPACT STUDIES SHOW V THE INDUSTRY IN A VERY FAVOURABLE LIGHT AS MAJOR CONTRIBUTORS TO COMMERCIAL ACTIVITY AND EMPLOYMENT. WE WILL BE ENCOURAGING THE EXTENSION OF THESE STUDIES TO AS MANY COUNTRIES AS POSSIBLE. SLIDE TAXATION CONTINUES TO BE THE MAJOR PROBLEM FACED BY THE VI INDUSTRY IN ALMOST EVERY COUNTRY. ADVICE ON THE VARIOUS COUNTER-MEASURES IS BEING ASSEMBLED AND REFINED.

- 2 - SLIDE INFOTAB WILL BE CONTINUING ITS EFFORTS IN CROSS- VII FERTILISATION BY EXCHANGING EXPERIENCES BETWEEN MEMBER COUNTRIES WHERE IT SEEMS APPROPRIATE. WE ALSO HOPE TO BECOME MORE PROFESSIONAL IN SUPPLYING PRESS RELEASE MATERIAL. TURNING TO MORE DETAILED PLANS ON THE ISSUES I HAVE RAISED MAY I DEAL WITH THEM IN THE SAME ORDER. ADVERTISING 2 SLIDES CATAC WE WILL BE ISSUING CATAC IN THE FORM OF NINE GUIDES; FREE STANDING SO THAT THEY CAN BE USED COLLECTIVELY OR SEPARATELY. 2 SLIDES IUAA WE WILL ASK YOU TO CONSOLIDATE YOUR RELATION- SHIP WITH THE OFFICES IN YOUR COUNTRY OF THE I.U.A.A. THEY ARE PLEDGED TO SUPPORT THE INDUSTRY IN THE DEFENCE OF ADVERTISING. 1 SLIDE UNITY THE SAME PRINCIPLE APPLIES WITH THE INTER- NATIONAL NETWORK OF ADVERTISING AGENCIES. IN THE ABSENCE OF AN INTERNATIONAL BODY, WE ASK YOU TO FORGE LINKS WITH YOUR NATIONAL ADVERTISING AGENCY ASSOCIATION. WE HAVE DONE THIS VERY EFFECTIVELY WITH THE EUROPEAN ADVERTISING AGENCIES AND THE EUROPEAN ADVERTISING TRIPARTITE WHICH ALSO INCLUDES MEDIA OWNERS. I CANNOT STRESS TOO STRONGLY THE NEED FOR THE STRONGEST POSSIBLE LINKS WITH MEDIA. F.A.O. 2 SLIDES dealing with F.A.O. contacts in Rome INFOTAB HAS ALREADY HAD MEETINGS WITH F.A.O. DELEGATES IN ROME AND FOLLOW-UPS ARE PLANNED FOR OCTOBER, NOVEMBER. 1 SLIDE showing F.A.O. Report and E.I.U. Report FULL ADVANTAGE IS BEING TAKEN OF THESE TWO REPORTS, BOTH OF WHICH ARE IN YOUR POSSESSION.

- 3 - 1 SLIDE showing CERES article AND WE WILL TRY AND FEED YOU WITH MATERIAL SUITABLE FOR PUBLISHING. WE KNOW THIS HAS PROBLEMS OF WHETHER OR NOT YOU HAVE GROWING OF TOBACCO IN YOUR COUNTRY, THE FACT THAT THE ARTICLES ARE IN ENGLISH, THE DEFFICULTY OF FINDING SUITABLE MEDIA. HOWEVER WE ASK YOU TO TRY. Public & Passive Smoking 3 SLIDES - Cassette of Beyond Reasonable Doubt - Scientific Reports - T.I. booklet WE HOPE TO SUPPLEI+iENT MYOUR PRESENT MATERIAL WITH NEWLY RELEASED SCIENTIFIC INFORMATION LATER THIS YEAR AND AGAIN AROUND THE MIDDLE OF NEXT YEAR. THIS IS A MAJOR AREA NOT ONLY FOR RESTRICTIONS BUT BECAUSE OF ITS EFFECT ON THE SOCIAL ACCEPTABILITY OF SMOKING AND SMOKERS' MORALE. SOCIAL COSTS ASSOCIATED WITH SMOKING 3 SLIDES - Introduction - Personnel Management - List of Scientists THE CHARGE THAT THE COST OF SERVICING ALLEGED SMOKING- RELATED DISEASES IS HIGHER THAN ANY POSSIBLE BENEFITS CONTINUES TO BE MADE, MAINLY BY POLITICAL AND LAY OPPONENTS OF SMOKING. THERE IS A COMPLETE ABSENCE OF ANY ACCEPTABLE LITERATURE IN ECONOMIC CIRCLES WHICH SUPPORTS THIS VIEW. INFOTAB AND ITS ADVISERS ARE PREPARING AND ENDEAVOURING TO HAVE PUBLISHED RELIABLE VIEWS FROM ECONOMISTS WHICH DENY THESE CHARGES.

4 IMPORTANT SCIENTISTS HELPING IN THIS AREA ARE: PROFESSORS SOLMON TOLLISON FEINHANDLER LITTLECHILD AND ALAN WOODFIELD Workshops 5 SLIDES - Workshops - Zurich, Brussels, etc. - Regional Workshops Latin America March 1984 Asia May 1984 - Direct calls from INFOTAB - Head and Shoulders HV RC AC INFOTAB WILL CONTINUE TO PLACE EMPHASIS ON BRINGING OUR MEMBERS AND LEAD COMPANIES TOGETHER TO DISCUSS MUTUAL PROBLEMS AND TO BE EXPOSED TO THE LATEST INFORMATION ON SMOKING ISSUES. REGIONAL WORKSHOPS ARE AN EFFECTIVE SUPPLEIdENT TO THE MAIN WORKSHOP AND THESE NOW OCCUR IN TWO MAJOR AREAS AND THE EUROPEAN NMAS CLOSELY LIVE UNDER THEIR OWN BANNER. OUR ROVING AMBASSADORS WILL CALL AT LEAST ONCE A YEAR AND IF EMERGENCY SITUATIONS DEVELOP OUR OWN SENIOR STAFF AND CONSULTANTS CAN BE AVAILABLE TO ASSIST YOU. ECONOMIC IMPACT STUDIES 2 SLIDES - on theme - montage I CANNOT STRESS TOO STRONGLY HOW EFFECTIVE THESE STUDIES ARE AND THAT FROM OUR KNOWLEDGE TO DATE REGARDED AS USEFUL MEASUREMENTS OF INDUSTRY CONTRIBUTION TO THE VARIOUS COUNTRIES.

5 THESE NEED NOT BE EXPENSIVE, AND INFOTAB IS WILLING TO PROVIDE THE NECESSARY RANGE OF OPTIONS THAT NMAs COULD CONSIDER. MAY I CONCLUDE WITH THE VERY SERIOUS PROBLEM OF TAXATION 2 SLIDES - on theme - cover of booklet WE HAVE DISTRIBUTED TO YOU THE VIEWS OF OUR TAXATION TASK FORCE AND SOME CASE HISTORIES THAT MAY BE OF INTEREST. WE KNOW THAT THIS PROBLEM IS MORE INTENSELY LOCAL THAN THE OTHER ISSUES WE FACE. TAXATION LEVELS IN SOME REGIONS OF THE WORLD ARE CONSIDERED HIGH AT X LEVEL WHEREAS THEY WOULD BE CONSIDERED LOW AT THE SAME LEVEL IN OTHER REGIONS. FOR THIS REASON THE CASE AGAINST TAXATION HAS TO BE TAILORED TO INDIVIDUAL CIRCUMSTANCES AND REQUIRES MAXIMUM PARTICIPATION BOTH IN LOBBYING AND IN CONSUMER ASSISTANCE FROM COMPANIES WHICH MAKE UP NMAS. WHAT I WOULD LIKE TO SAY IS LET US KNOW IF WE CAN SUPPLY MORE DIRECT ASSISTANCE. MAY I CONCLUDE BY SAYING HOW MUCH WE AT INFOTAB HAVE ENJOYED ARRANGING THIS MEETING AND TO SAY TO THE MEMBERS OF THE T.I. THANK YOU VERY MUCH FOR ASSISTING WITH THE ARRANGEtiENTS AND FOR THE SPLENDID HOSPITALITY OF WASHINGTON. r Q N 0 ~ ~ . ~